<ul><li> Strengthens, softens, and neutralizes unwanted yellow tones </li><li> Hydrates and brightens; the longer you treat, the brighter the results </li><li> Powered by Olaplex's patented Bond Building technology, it helps repair broken hair bonds and restore damage </li><li> For all blonde, lightened and grey hair </li><li> Gentle enough to use for every shampoo </li></ul>

<ul><li>Neutralising shampoo for blonde hair</li><li>Purple Chroma Crème helps to instantly neutralizes unwanted yellow reflects for a superior colour correction and care</li><li>Alternate Purple Chroma Crème with regular shampoo and adapt the leave-on time depending on desired degree of neutralization, from 2 to 5 minutes </li><li>Delivers up to 3x more shine*** </li></ul>

<ul><li>Neutralising shampoo for light-medium brown hair</li><li>Blue Chroma Crème helps to instantly neutralize unwanted warm reflects for superior colour correction and care</li><li>Alternate Blue Chroma Crème with regular shampoo and adapt the leave-on time depending on desired degree of neutralization, from 2 to 5 minutes </li><li>Delivers up to 3x more shine*** </li></ul>

<ul><li>Say Goodbye Orange and hello to a cooler brunette; this highly-pigmented wash offers instant tonal deposit to counteract and neutralise underlying brassy tones in less than 5 minutes </li><li>Prevents cool tone colour fade and enhances luminosity on darker bases </li><li>Integrated bonding technology to help strengthen while gently cleansing </li><li>Vegan formula, free from animal derived ingredients, and free from SLS and SLES sulfates </li><li>Suitable for dark blonde to medium brown hair </li></ul>

<ul><li>Say Goodbye Yellow and hello to a cooler blonde; this highly-pigmented wash offers instant tonal deposit to counteract and neutralise underlying yellow tones in less than 5 minutes </li><li>Prevents cool tone colour fade and enhances luminosity </li><li>Integrated bonding technology to help strengthen while gently cleansing </li><li>Vegan formula, free from animal derived ingredients, and free from SLS and SLES sulfates </li><li>Suitable for medium to light blonde hair </li></ul>

<ul><li>A clear conditioning treatment for all natural grey hair types </li><li>Leaves hair feeling soft and manageable </li><li>3 usage options: post treatment, toner diluter and for express treatments </li><li>Unique AquaTine technology with a neutral PH of 7 is as gentle on hair as pure water </li><li>Designed for virgin naturally 70%-100% grey hair only </li></ul>

<ul><li>High performance semi-permanent colour with integrated bonding technology </li><li>Use to darken all Intense Chroma ID Bonding Color Masks (except Yellow) for muted tone directions </li><li>Deeply conditions hair from within </li><li>Direct useage </li><li> Development time: Up to 10 minutes </li></ul>

<ul><li>High performance colour toning mask with integrated bonding technology </li><li>Perfect for at-home colour refresh and pastel effects to maintain colour between salon visits </li><li>Deeply conditions hair from within </li><li>Simple, direct application </li><li> 3-15 minute development time for results that last up to 12 washes </li></ul>

<ul><li> Strengthens, softens, and neutralizes unwanted yellow tones </li><li> Hydrates and brightens; the longer you treat, the brighter the results </li><li> Powered by Olaplex's patented Bond Building technology, it helps repair broken hair bonds and restore damage </li><li> For all blonde, lightened and grey hair </li><li> Gentle enough to use for every shampoo </li></ul>

<ul><li>Intensely nourishing leave-in treatment </li><li>Infused with violet pigments to help counteract yellow tones in blonde and grey hair</li><li>Formulated with Soy Protein and Fibre Bond Technology to help strengthen and protect the hair cuticle </li><li>Leaves the hair feeling soft, nourished and more manageable</li><li>100% vegan friendly & cruelty free</li></ul>

<ul><li>Intense formula specifically designed for use on dark, brunette and lightened brunette tones</li><li>Kind and gentle on hair, perfect for use on hair extensions</li><li>Formulated with deep blue pigments that neutralise unwanted warm tones to reveal fresher, cooler tones for a more even colour balance</li><li>Can be used as toner after the lightening process to help neutralise any unwanted warm tones</li><li>100% vegan and sulphate free</li></ul>

<ul><li>Intense formula specifically designed for use on dark, brunette and lightened brunette tones</li><li>Kind and gentle on hair, perfect for use on hair extensions</li><li>Formulated with deep blue pigments that neutralise unwanted warm tones to reveal fresher, cooler tones for a more even colour balance</li><li>Can be used as toner after the lightening process to help neutralise any unwanted warm tones</li><li>100% vegan and sulphate free</li></ul>

<ul><li>Nourishing hair mask with temporary colour pigments </li><li>Can be used to freshen/tone your existing hair colour or can add a temporary colour for up to 4-10 washes </li><li>Contains Argan oil which moisturises and removes frizz </li><li>Can be mixed with other colours within the range to create pastels/bespoke colours to suit you </li><li>100% vegan, sulphate and paraben-free with CO2 compensated packaging</li></ul>

<ul><li>High performance semi-permanent colour with integrated bonding technology </li><li>Use alone for bold colour results, or mix with Bonding Color Masks for custom shades, or mix with Clear Bonding Mask to create pastel tones </li><li>Deeply conditions hair from within </li><li>Direct useage </li><li> Development time: Up to 20 minutes </li></ul>

<ul><li>Bed Head's new Serial Blonde Purple Shampoo with a colour enhancing formulation</li><li>Professional purple shampoo </li><li>With purple toners to banish yellow and brassy tones and brighten blonde hair</li><li>Increases cool tones, blonde vibrancy and shine</li><li>Great for both natural and artificial blonde hair</li></ul>

<ul><li>Formulated with violet and blue pigments, it enhances white & grey hair and helps contrast yellow undertones.</li><li>For neutralized & brightened grey hair.</li><li>Professional neutralizing and brightening conditioner for grey and white hair. Enriched with Violet Dyes and Magnesium*. A combination of an anti-yellowing and cosmetic agents to neutralize yellow tones and to provide softness and a glossy effect right down to the ends.</li></ul>

<ul><li>Neutralize unwanted yellow undertones </li><li>Leaves hair soft, shiny and easy to detangle from lengths to ends.</li><li>Enhance the radiance of blonde hair</li></ul>

<ul><li>A neutralising system, enriched with magnesium and anti-yellowing agents. Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li><li>For neutralized & brightened grey hair.</li><li>Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li></ul>

<ul><li>Replenishes, smoothes and nourishes the hair fiber, enhancing shine and radiance of blonde hair.</li><li>Enhanced blonde hair with multidimensionnal shine</li><li> Shinier hair* *Instrumental test after application of Gloss shampoo + conditioner/mask</li></ul>

<ul><li>Cleanses and resurfaces the hair </li><li>Enhance multidimensional shine of blonde hair</li><li>Help to smooth damaged hair</li></ul>

<ul><li>Fiber is more resistant to hair breakage. </li><li>Cuticles are smoothed</li><li>Hair instantly looks shinier, smoother and stronger.</li></ul>

<ul><li>Enriched with Violet dyes for a purer blonde result.</li><li>For a purer blonde, neutralized from yellow undertones.</li><li>Helps to neutralise unwanted brassy tones in blonde hair.</li></ul>

<ul><li>Instantly detangles the hair</li><li>Helps to smoothen and seal the surface of porous blonde hair </li><li>Improves strength and elasticity </li><li>The formula with Marula Oil helps to provide a brilliant shine</li><li> For normal to course blondes </li></ul>

<ul><li>Gently purifies, removing impurities (dust, heavy metal residues and pollution**) **when used in combination with the BlondMe All Blondes Detox Shampoo </li><li>Revives the hair by unclogging the pores and by leaving a purified feeling </li><li>Leaves the hair nourished and brighter* *when used in combination with BlondMe All Blondes Vitamin C Shots</li><li> For all hair types </li></ul>

<ul><li>Intensively nourishes, deeply penetrating the damaged inner hair structure </li><li>Reconstructs the inner and outer hair structure</li><li>Provides suppleness and strength</li><li>The formula with Marula Oil smoothens the hair surface leaving the hair with a healthy-looking shine</li><li> For normal to course blondes </li></ul>

<ul><li>Gently cleanses and cares for the most delicate lightened and coloured hair </li><li>Helps to neutralise yellow undertones without changing the hair colour</li><li>Delivers targeted levels of cool pigments to maintain the tone direction, with improved blonde clarity </li><li>Leaves the hair feeling soft and silky</li><li> For all hair types </li></ul>

<ul><li>Gently cleanses while nourishing </li><li>Rebuilds and revitalises the inner hair bonds </li><li>Smoothens the hair surface </li><li>Leaves the hair supple and with healthy-looking shine </li><li> For normal to course blondes </li></ul>

<ul><li>Protective top coat for all hair types</li><li>Seals the hair's surface and protects from external aggressors like pollution*, dust and hard water residue (*when used in combination with the BlondMe All Blondes Detox Shampoo)</li><li>UV-filter helps protect hair from damaging UV rays</li><li>Enhances shine</li><li> For all hair types </li></ul>

<ul><li>Intensively nourishes hair without weighing it down </li><li>Improves manageability and elasticity </li><li>Gives stability and control to the hair and protects from blow dry damage </li><li>The formula with Panthenol moisturises the hair, leaving it supple and soft with a healthy-looking shine</li><li> For fine to normal blondes </li></ul>

<ul><li>Sweeps away hard water minerals and other residues*</li><li>Removes build-up of ions that can create the greenish swimming pool effect on blondes and lighter shades*</li><li>Leaves the hair visibly brighter* (*when used in combination with the BlondMe All Blondes Detox Mask)</li><li> For all hair types </li></ul>

<ul><li>Gently cleanses without overburdening the hair</li><li>Rebuilds and revitalises the inner hair bonds </li><li>Improves body and helps prevent static </li><li>The formula with Panthenol leaves the hair supple and soft with a healthy-looking shine </li><li> For fine to normal blondes </li></ul>

<ul><li>Gently purifies and removes impurities (dust, heavy metal residues and pollution)* and other residues (styling products) *when used in combination with the BlondMe All Blondes Detox Mask</li><li>Formulated with Hydrolyzed Soy Protein and Moringa Seed Extract to revive dull and brassy blondes</li><li>Gives a healthy and bright looking blonde colour</li><li> For all hair types </li></ul>

<ul><li>Delivers cool pigments to maintain, refresh and enrich blonde tone directions</li><li>Detangles the hair and improves combability </li><li>Provides strength and moisture leaving the hair healthy looking and shiny </li><li>Contains moisturizing Panthenol to balance the natural water content of the hair structure </li><li>UV-filter: Helps protecting from damaging UV rays</li><li> For all hair types </li></ul>

<ul><li>Repairs the internal structure of fragile, lightened and coloured hair without overburdening</li><li>Detangles porous hair, making it easy to comb </li><li>Delivers cool pigments to maintain, refresh and enrich blonde tone directions </li><li>Helps to neutralise any blonde that has a tendency to turn warm </li><li>Visually brightens highlighted or lightened blondes</li><li> For all hair types </li></ul>

<ul><li>Guarantees 24h anti-frizz effect </li><li>Protects from heat up to 210°</li><li>Strengthens the inner hair structure</li><li>Leaves the hair soft and shiny </li><li>UV-filter helps protect hair from damaging UV rays</li><li> For all hair types </li></ul>

<ul><li>Instantly detangles and improves combability </li><li>Moisturises the hair</li><li>Leaves the hair supple with healthy-looking shine</li><li>The formula with Panthenol improves strengths and elasticity</li><li> For fine to normal blondes </li></ul>