Blue Shampoo

<ul><li>Neutralising shampoo for light-medium brown hair</li><li>Blue Chroma Crème helps to instantly neutralize unwanted warm reflects for superior colour correction and care</li><li>Alternate Blue Chroma Crème with regular shampoo and adapt the leave-on time depending on desired degree of neutralization, from 2 to 5 minutes </li><li>Delivers up to 3x more shine*** </li></ul>

<ul><li>Say Goodbye Orange and hello to a cooler brunette; this highly-pigmented wash offers instant tonal deposit to counteract and neutralise underlying brassy tones in less than 5 minutes </li><li>Prevents cool tone colour fade and enhances luminosity on darker bases </li><li>Integrated bonding technology to help strengthen while gently cleansing </li><li>Vegan formula, free from animal derived ingredients, and free from SLS and SLES sulfates </li><li>Suitable for dark blonde to medium brown hair </li></ul>

<ul><li>For Dark Brunettes</li><li>Removes unwanted red tones</li><li>Highly concentrated green formula </li><li>Enriching with deep cool tones </li><li>For coloured and natural dark bases </li></ul>

<ul><li>Intense formula specifically designed for use on dark, brunette and lightened brunette tones</li><li>Kind and gentle on hair, perfect for use on hair extensions</li><li>Formulated with deep blue pigments that neutralise unwanted warm tones to reveal fresher, cooler tones for a more even colour balance</li><li>Can be used as toner after the lightening process to help neutralise any unwanted warm tones</li><li>100% vegan and sulphate free</li></ul>

<ul><li>Professional solution for brunette hair.</li><li>This blue toning-care shampoo for brown hair is perfect for anti-brass protection and removing unwanted warm tones. </li><li>Perfect for natural brunettes and lightened brunettes such as balayage, baby lights, microlights and highlights.</li><li>Our formulas feature brand new progressive color deposit technology and blue pigment. The progressive color deposit technology helps prolong cool tones by depositing the perfect balance of blue pigment with every wash. </li><li>When used daily, the color deposit gradually builds to prevent the brassy tones and warmth that usually start to appear 4-6 weeks after your color service. </li></ul>

<ul><li>For Dark Brunettes</li><li>Removes unwanted red tones</li><li>Highly concentrated green formula </li><li>Enriching with deep cool tones </li><li>For coloured and natural dark bases </li></ul>

<ul><li>Professional solution for brunette hair.</li><li>This blue toning-care conditioner for brown hair is perfect for anti-brass protection and removing unwanted warm tones. </li><li>Perfect for natural brunettes and lightened brunettes such as balayage, baby lights, microlights and highlights.</li><li>Our formulas feature brand new progressive color deposit technology and blue pigment. The progressive color deposit technology helps prolong cool tones by depositing the perfect balance of blue pigment with every wash. </li><li>When used daily, the color deposit gradually builds to prevent the brassy tones and warmth that usually start to appear 4-6 weeks after your color service. </li></ul>

<ul><li>For Dark Brunettes</li><li>Removes unwanted red tones</li><li>Highly concentrated green formula </li><li>Enriching with deep cool tones </li><li>For coloured and natural dark bases </li></ul>

<ul><li>Intense formula specifically designed for use on dark, brunette and lightened brunette tones</li><li>Kind and gentle on hair, perfect for use on hair extensions</li><li>Formulated with deep blue pigments that neutralise unwanted warm tones to reveal fresher, cooler tones for a more even colour balance</li><li>Can be used as toner after the lightening process to help neutralise any unwanted warm tones</li><li>100% vegan and sulphate free</li></ul>