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<ul><li>Designed for 1500ml Serie Expert & Metal Detox salon-sized bottles </li><li>This pump makes it easy to dispense the right amount of product </li></ul>

<ul><li>An instant, soft hold</li><li>Brilliant shine</li><li>Patented formula from haircare experts</li><li>With anti-humidity action</li></ul>

<ul><li>Industry-favourite top coat</li><li>Patented formula</li><li>Non-yellowing</li><li>Penetrates to the base layer</li><li>Plumps like a gel</li></ul>

<ul><li>Fast drying top coat</li><li>Durable gel-like plumping effect</li><li>High-gloss longwear formula</li><li>Prolonged, intense shine</li><li>No UV/LED light required</li><li>Easily removed with nail polish remover</li></ul>

<ul><li>Crystal clear base coat</li><li>Non-yellowing</li></ul>

<ul><li>Ideal for those with grey hair. </li><li>Perfect for those with thinning hair, or suffering from hair loss.</li><li>Helps to conceal sparse areas on the scalp.</li><li>Hypoallergenic formula.</li><li>Helps to create a natural looking, densifying effect. </li></ul>

<ul><li>Ideal for those with blonde hair </li><li>Perfect for those with thinning hair, or suffering from hair loss.</li><li>Helps to conceal sparse areas on the scalp.</li><li>Hypoallergenic formula.</li><li>Helps to create a natural looking, densifying effect. </li></ul>

<ul><li>L'Oréal Professionnel Efassor Permanent Colour Stripper</li><li>Returns hair to original colour</li><li>Pleasant fragrance</li><li>Gentle action</li><li>Also removes colour stains</li></ul>

<ul><li>Temporary hair colour, great for festivals</li><li>Colour and style for every occasion in 30 minutes max</li><li>Clean application, washes out in one shampoo</li><li>Visible on all bases</li><li>No allergy test required</li></ul>

<ul><li>Temporary hair colour, great for festivals</li><li>Colour and style for every occasion in 30 minutes max</li><li>Clean application, washes out in one shampoo</li><li>Visible on all bases</li><li>No allergy test required</li></ul>

<ul><li>Instant coverage of grey hairs</li><li>No transfer, no wet finish</li><li>Precise targeted application</li><li>Washes out in one shampoo</li><li>Available in 4 colours: Dark Blonde, Light Brown, Brown and Black</li></ul>

<ul><li>Extra Strong Professional hairspray</li><li>New hypoallergenic formulation</li><li>No fragrance and no visible residue</li><li>The finest professional diffusion with optimised comfort and brilliant shine</li><li>Immediate ultra-dry hold without stiffness</li></ul>

<ul><li>Extra Strong Professional hairspray</li><li>New hypoallergenic formulation</li><li>No fragrance and no visible residue</li><li>The finest professional diffusion with optimised comfort and brilliant shine</li><li>Immediate ultra-dry hold without stiffness</li></ul>

<ul><li>Rich, intense and long-lasting colour.</li><li>Up to 100% coverage of white hair</li><li>Formulated with Incell™ - Ionène G™</li><li>Majirel conditions, strengthens and reinforces the hair by reaching the surface, cortex and cuticle</li><li>Unlimited colour creation with more than 140 shades</li></ul>

<ul><li>Odourless, ammonia-free permanent hair colour suitable for medium bases</li><li>Up to 100% grey/white coverage</li><li>A daring carmine brown ideal to sublimate sophisticated brunettes </li><li>Hair feels intensely nourished and hydrated with glossy shine</li></ul>

<ul><li>Treat your hair to the smoothing benefits of L'Oreal Professionnel's Steampod Serum</li><li>A heat protective concentrate designed in line with the Steampod Vapor Hair Straightener</li><li>Enriched with strengthening ceramides and a blend of avocado, almond and apricot oil</li><li> the serum helps to protect and repair hair that is regularly styled with heat, repairing and replenishing stressed tresses to leave every strand shiny, soft and healthy</li><li>For intense shine, add 2 drops of serum to the smoothing lotion or cream before pre-drying</li></ul>

<ul><li>Ammonia free permanent hair colour powered by oil</li><li>Unique ODS technology for optimal scalp comfort and sublime shine</li><li>Enriched with 60% oil concentration</li><li>Improved hair quality and a dimensional colour result</li><li>Up to 100% white hair coverage</li></ul>

<ul><li>Ammonia free permanent hair colour powered by oil</li><li>Unique ODS technology for optimal scalp comfort and sublime shine</li><li>Enriched with 60% oil concentration</li><li>Improved hair quality and a dimensional colour result</li><li>Up to 100% white hair coverage</li></ul>

<ul><li>L'Oréal Professionnel INOA ODS2</li><li>Odourless, ammonia-free permanent hair colour</li><li>Up to 100% grey/white coverage</li><li>Hair feels intensely nourished and hydrated with glossy shine</li></ul>

<ul><li>L'Oréal Professionnel INOA</li><li>Odourless, ammonia-free permanent hair colour</li><li>1/ black</li><li>Up to 100% grey/white coverage</li><li>Hair feels intensely nourished and hydrated with glossy shine</li></ul>

<ul><li>Ammonia free permanent hair colour powered by oil</li><li>Unique ODS technology for optimal scalp comfort and sublime shine</li><li>Enriched with 60% oil concentration</li><li>Improved hair quality and a dimensional colour result</li><li>Up to 100% white hair coverage</li></ul>

<ul><li>Reinforcing formula infused with vitamin B6 and Biotin.</li><li>For more resistant, stronger looking hair.* *Brushing test. Shampoo, conditioner and mask vs classic shampoo on bleached hair</li><li>Shinier, stronger looking hair.</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>With the Serie Expert Pro Longer Lengths Renewing Shampoo: Up to 94% hair breakage reduction* *Instrumental test Pro Longer Lengths Renewing Shampoo + Lengths Renewing Conditioner</li><li>For visibily thicker looking lengths and ends</li></ul>

<ul><li>Adds volume </li><li>Removes oily build up </li><li>Hydrates and adds shine</li></ul>

<ul><li>A neutralising system, enriched with magnesium and anti-yellowing agents. Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li><li>For neutralized & brightened grey hair.</li><li>Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li></ul>

<ul><li>Deeply nourishes and conditions, leaving your hair strong and super soft.</li><li>For intense smoothing & glossy looking hair</li><li>Anti-frizz effect</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Shampoo: Up to 77% less surface damages* Up to 7x shinier hair** *Shampoo+Instant Resurfacing Masque after 5 applications **Shampoo+Instant Resurfacing Masque </li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Cleanses and resurfaces the hair </li><li>Enhance multidimensional shine of blonde hair</li><li>Help to smooth damaged hair</li></ul>

<ul><li> Maximum neutralisation for up to 6 weeks* *instrumental test</li><li>Boosted in cool reflects** ** Vs Majirel core range</li><li>9 new cool shades</li><li>For use on natural or coloured hair in a 1+1,5 mixing ratio</li><li>Use alone for up to 50% white hair. On more than 50% white hair, mix with ½ tube of a fundamental Majirel shade</li></ul>

<ul><li>24hr anti-frizz and anti-static hold spray</li><li>No added fragrance</li><li>Enhances Shine</li><li>For frizz-free updos and blowdries</li></ul>

<ul><li>Rootlift spray-mousse</li><li>Creates volumised hair </li></ul>

<ul><li>Directional fixing and finishing spray</li><li>Creates secured undos and defined looks</li></ul>

<ul><li>Extra Strong Volume mousse</li><li>Extra strong hold</li><li>For XL blowdries and volumised hair </li></ul>

<ul><li>Rich, permanent hair colour with high resist technology</li><li>Provides perfect coverage of hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>With thermo-reactive agent, this 10-IN-1 professional shape memory cream delivers up to 4 days long-lasting blow-dry results.</li><li>Provides heat protection up to 230˚.</li><li>96hr anti-frizz protection up to 80% humidity.</li><li>Gives memory to any look and is reshapeable with any heat tool.</li><li>Suitable for all hair types; ideal for normal to sensitized hair.</li></ul>