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L'Oréal Professionnel Dia Richesse Semi Permanent Hair Colour - 7 Blonde 50ml

122656 - 7 Blonde
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Price: £15.77
£31.54 per 100ml
1 2 3 4 5
1 2 3 4 5
3 reviews
BUY 3 SAVE 20%

Exclusive across  L'Oréal Professionnel Dia Richesse & Dia Light Tube Colour 50ml

  • Buy Multiples of 3 for offer to apply (3, 6, 9, 12, 15...)
  • Mix & Match across DIA RICHESSE & DIA LIGHT only
Features & benefits
  • Low commitment colour
  • Provides radiant tones
  • No Ammonia, tone-on-tone colour
  • Rich, deep reflects and exceptional soft feel
  • Up to 70% white hair coverage
In Stock
Delivery Lead Time: Available for next day delivery
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Delivery Lead Time: Available for next day delivery
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DIA Richesse illuminates natural hair colour through its ammonia free and tone-on-tone colouration process, for rich, deep reflects and exceptional soft feel. Ideal for blending away your first grey hairs leaving it with a natural-looking colour. This fantastic semi-permanent hair colour lasts up to 4 weeks and naturally fades after time.

The short development time also makes it perfect for quick hair dye top up services for those with busy lives. With its innovative conditioning formula, Dia Richesse leaves hair feeling conditioned, looking glossy and helps to enhance vibrancy.


20 minutes development time. Depending on service, total time may vary.


For professional use only. Wear suitable gloves whilst applying. Rinse hair well after the development time. Only use proportions stated on packaging.

This product is not intended for use on persons under the age of 16. Temporary black henna tattoos may increase your risk of allergy.

Do not colour your hair if:
You have a rash on your face or sensitive, irritated and damaged scalp.
You have ever experienced any reaction after colouring your hair.
You have ever experienced any reaction to a temporary black henna tattoo in the past.

Patch test a small area before use. Contains phenylenediamines. Do not use to dye eyelashes or eyebrows.

Customer Reviews

1 2 3 4 5
1 2 3 4 5
100% of customers liked this product
19 December 2018
1 2 3 4 5
1 2 3 4 5

Looking for a darker shade with red was much lighter on but still pleased with it glossy and healthy looking too

01 October 2018
1 2 3 4 5
1 2 3 4 5

Have been using this for years

27 August 2018
1 2 3 4 5
1 2 3 4 5

Amazing hair colour. Hair looks healthy

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