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<ul><li>Obliterates yellow tones</li><li>Delivers the utlimate silver ash blonde</li><li>Transforms brassy to beautiful in minutes</li><li>Super violet pigments = superior silver blonde</li><li>Loaded with conditioning agents for supersoft results</li></ul>

<ul><li>Revolutionary 2400 watt digital E-LYON® motor for lighter, quieter and faster styling </li><li>Incredible power, 88m3/h concentrated air flow </li><li>Extremely lightweight (395g) and quiet with an integrated acoustic silencing system </li><li>Air Ionizer and ceramic grill ensures sleek, beautiful hair </li><li>3 temperatures plus cold shot, 2 speeds, and 2 nozzles including a “Straightener Effect" nozzle for stunningly smooth blow drys </li></ul>

<ul><li>Hi Lift Powder bleach kit for ultra-pale platinum results</li><li>Unique powder bleach with in-built silver toner</li><li>Contains everything you need to lighten hair</li><li>Lighten and Tone in one step process</li><li>Professionally formulated lightening kit to achieve the ultimate in high lift blonding</li></ul>

<ul><li>High performance styling Gel Spray</li><li>Ultra strong gel spray</li><li>Amazing volume and lift</li><li>No build up or flaking</li><li>Quick drying, single resin for superior results</li><li>In a 500ml spray</li></ul>

<ul><li>Professional AC Motor with 1900 Watt</li><li>Air flow of 71 m³/h</li><li>4 temperature settings, 2 speed settings and cool shot</li><li>Eco Friendly</li><li>Rear filter</li><li>Long-life, powerful and well-balanced for comfortable use</li><li>Impact-resistant casing and heavy duty switches</li><li>Includes 2 styling concentrators</li></ul>

<ul><li>New powerful 2200 watt K-Advance motor</li><li>Ionic and ceramic technology</li><li>Ergonomic, lightweight design</li><li>Built-in silencer for less noise</li><li>Stay Cool front case technology</li><li>Soft touch switches designed for comfortable use</li></ul>

<ul><li>A revolutionary K-Advance plus motor </li><li>Incredible 2250 watts of power </li><li>Air Ionizer Tech ionic technology</li><li>Anti-Heating of front case</li><li>2 speeds, 4 temperatures and a cold shot button</li></ul>

<ul><li>Blue Frost Powder Lightener from Proclere</li><li>Oil-based hair lightener</li><li>Maintains good hair condition</li><li>For off-the-scalp application and special effects</li></ul>

<ul><li>Advanced dust free powder bleach with inbuilt silverising toner</li><li>Delivers ultra pale, ice cold blond results</li><li>Subdues unwanted yellow residue</li><li>Mixes to a creamy consistency which won't swell, drip or dry out</li><li>Maintains hair condition</li></ul>

<ul><li>Proclere Wipeout Colour Remove Wipes</li><li>Pack of 20</li><li>Get the perfect finish</li><li>Prevent stains</li></ul>

<ul><li>Perfect for creating the messed up, tousled look and feel</li><li>infused with Sea Salt Crystals to add amazing texture and definition </li><li>Helps to strengthen and protect the hair from UV rays </li><li>Packed full of vitamins to nourish the hair</li><li>No parabens and SLS free</li></ul>

<ul><li>A revolutionary K-Advance plus motor </li><li>Incredible 2250 watts of power </li><li>Air Ionizer Tech ionic technology</li><li>Anti-Heating of front case</li><li>2 speeds, 4 temperatures and a cold shot button</li></ul>

<ul><li>A revolutionary K-Advance plus motor </li><li>Incredible 2250 watts of power </li><li>Air Ionizer Tech ionic technology</li><li>Anti-Heating of front case</li><li>2 speeds, 4 temperatures and a cold shot button</li></ul>

<ul><li>A revolutionary K-Advance plus motor </li><li>Incredible 2250 watts of power </li><li>Air Ionizer Tech ionic technology</li><li>Anti-Heating of front case</li><li>2 speeds, 4 temperatures and a cold shot button</li></ul>

<ul><li>Obliterates yellow tones</li><li>Delivers the utlimate silver ash blonde</li><li>Transforms brassy to beautiful in minutes</li><li>Super violet pigments give superior silver blonde</li><li>Loaded with conditioning agents for supersoft results</li></ul>

<ul><li>Proclere Infatreat Original</li><li>Designed for all hair types</li><li>Leave in vitamin treatment</li><li>Restructures, strengthens and restores</li><li>Smoothes cuticle to lock in colour</li></ul>

<ul><li>2150 watt / AC motor</li><li>4 temperature settings, 2 speed settings and cool shot</li><li>Powerful and extremely light</li><li>Incorporated ceramic and ion technology</li><li>Eco friendly technology</li></ul>

<ul><li>1810 watt / AC motor</li><li>4 temperature settings, 2 speed settings and cool shot</li><li>Ergonomically shaped handle for comfortable use</li><li>Lightweight with quieter motor</li><li>Includes 2 styling concentrators</li></ul>

<ul><li>Freeze Ice Lites Hi Lift Powder Lightener from Proclere</li><li>Intense bleaching powder</li><li>Dust and residue-free</li><li>Anti-drip formula</li><li>Ideal for highlights</li></ul>

<ul><li>Blue Frosting Gel Lotion from Proclere</li><li>Oil-based hair lightener</li><li>Double ashening process</li><li>For all hair types</li><li>One single application pack</li></ul>

<ul><li>Significantly reduce the noise of Parlux hair dryers</li><li>Attaches quickly and easy over the rear filter</li><li>Internal vibration absorbing filter</li><li>Small, light and elegant weighing just 52g</li><li>Compatible with all Parlux hair dryers</li></ul>

<ul><li>Blue Frosting Silverising Shampoo from Proclere</li><li>Refreshes lightened and white hair</li><li>Calms yellowing</li><li>Adds silver tones</li><li>Two 200ml bottles supplied</li><li></li></ul>

<ul><li>High performance styling Gel Spray</li><li>ultra strong gel spray</li><li>amazing volume and lift</li><li>no build up or flaking</li><li>quick drying, single resin for superior results</li></ul>In a 250ml spray</li></ul>

<ul><li>Proclere Blue Frosting Silver Shampoo</li><li>Hydrates and nourishes hair</li><li>Refreshes lightened and white hair</li><li>Kills unwanted yellow tone</li><li>Designed for blonde, grey, white and silver hair</li></ul>

<ul><li>Blue Frosting Gel Lotion from Proclere</li><li>Oil-based hair lightener</li><li>Double ashening process</li><li>For all hair types</li><li>Six single-use packs</li></ul>