Keratin

<ul><li>Ammonia-free, multi-faceted demi-permanent hair colour </li><li>Low maintenance, virtually invisible root re-growth and up to 50% white coverage </li><li>Lasts up to 24 shampoos </li><li>Ideal for fun, creativity, enhancing colour, adding depth and tone</li><li>High shine for stunning high fashion results</li></ul>

<ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Up to 4 levels of lift on natural base 6 and lighter with 30-70% white hair</li><li>Optimal combination of lifting and up to 100% white blending on mature hair</li></ul>

<ul><li>Color with faster yet efficient application and processing still delivering great results</li><li>3x speed* - Fix outgrown roots in under 30 mins.*3x faster processing vs. standard permanent coloration</li><li>XpressColor services quicker than ever</li><li>14 gorgeous shades with perfect grey coverage</li></ul>

<ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Lifting and toning and/or neutralisation in one simple step</li><li>Up to 5 levels of lift on virgin hair</li></ul>