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L'Oréal Professionnel Dia Color Demi Permanent Hair Colour - 6.45 60ml
£23.49
£39.15 per 100ml
Offer
853208
- 6.45
5+1 FREE | 8+2 FREE
BUY 5, GET 1 FREE
OR, BUY 8, GET 2 FREE
- Mix & Match across L'Oréal Professionnel Dia Color 60ml & Dia Light 50ml only
- Buy multiples of 6 (6, 12..) or 10 (10, 20..) for offer to apply
- Cheapest item(s) free
- While stocks last
- Click here to shop the full range
The better value offer will be automatically calculated at basket.
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6.45
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3
3
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4
4
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5
5
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6
6
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7
7
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8
8
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4.15
4.15
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6.23
6.23
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7.13
7.13
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8.23
8.23
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9.13
9.13
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8.31
8.31
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5.8
5.8
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6.84
6.84
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7.8
7.8
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9.82
9.82
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5.71
5.71
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4.62
4.62
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5.5
5.5
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6.60
6.6
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5.4
5.4
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6.45
6.45
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7.44
7.44
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8.43
8.43
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5.35
5.35
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6.3
6.3
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6.34
6.34
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8.3
8.3
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8.34
8.34
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4.20
4.2
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8.2
8.2
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5.1
5.1
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5.18
5.18
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6.1
6.1
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7.18
7.18
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8.1
8.1
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1
1
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9
9
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CLEAR
CLEAR
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9.1
9.1
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7.1
7.1
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6.12
6.12
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6.8
6.8
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7.32
7.32
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8.13
8.13
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Overview
- Ammonia-free, demi-permanent hair colour for up to 6 weeks of glossy colour*
- Perfect to tone, gloss and refresh previously sensitised, lightened or coloured hair
- 100% true-to-tone colour with up to 70% grey coverage
- Gentle acidic technology balances the hair and closes the cuticles for healthier-looking results and 3x more shine*
- All shades are intermixable for personalised colour results
Description
L'Oréal Professionnel Dia Color is an ammonia-free demi-permanent hair colour that delivers up to 6 weeks of glossy colour with 3x more shine*. Delivering up to 70% grey coverage, the 100% true-to-tone colour is the perfect second step after a lightening, colour or coverage service, making it perfect for neutralising lightened hair and refreshing faded lengths. Melanin Gap Filler Technology fills gaps from lost melanin and reinjects colour inside the hair fibre. Hair is balanced and 30% more conditioned for healthier-looking hair and natural looking results*. All shades are intermixable for truly personalised colour results. The acidic gel-crème texture ensures easy mixing, application and rinsing.
Key benefits:
*Consumer & instrumental tests
**Maximum percentage of naturality across all shades in the range, with at least 84%
Key benefits:
- 6 weeks of gloss colour*
- 3x more shine*
- Up to 70% grey coverage
- 100% true-to-tone colour
- Up to 92% natural origin ingredients**
*Consumer & instrumental tests
**Maximum percentage of naturality across all shades in the range, with at least 84%
Directions for Use
L'Oréal Professionnel Dia Color should be mixed in a 1 to 1.5 ratio, i.e. 1 tube (50ml) Dia Color + 75ml of Dia Activateur 6 vol. (1.8%), 9 vol. (2.7%).
Open the applicator bottle immediately after mixing to avoid the bottle bursting and causing damage from the product overflowing. Wearing suitable disposable gloves, apply quickly to dry hair. Develop up to 20 minutes for all technical services: Pre-colouring, toning, refreshing lengths and ends techniques, adding shine and gloss to previously coloured hair.
Open the applicator bottle immediately after mixing to avoid the bottle bursting and causing damage from the product overflowing. Wearing suitable disposable gloves, apply quickly to dry hair. Develop up to 20 minutes for all technical services: Pre-colouring, toning, refreshing lengths and ends techniques, adding shine and gloss to previously coloured hair.
Ingredients
AQUA / WATER / EAU • CETEARYL ALCOHOL • ETHANOLAMINE • GLYCERIN • PROPANEDIOL • BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER • OLEIC ACID • OLEYL ALCOHOL • TOLUENE-2,5-DIAMINE • COCO-GLUCOSIDE • m-AMINOPHENOL • HYDROXYBENZOMORPHOLINE • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • SODIUM METABISULFITE • 2,4-DIAMINOPHENOXYETHANOL HCL • PARFUM / FRAGRANCE • HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCL • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • THIOGLYCERIN • SODIUM HYALURONATE • CITRIC ACID
Delivery & Stock
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<ul><li>Ammonia-free, demi-permanent hair colour for up to 6 weeks of glossy colour*</li><li>Perfect to tone, gloss and refresh previously sensitised, lightened or coloured hair</li><li>100% true-to-tone colour with up to 70% grey coverage</li><li>Gentle acidic technology balances the hair and closes the cuticles for healthier-looking results and 3x more shine*</li><li> All shades are intermixable for personalised colour results </li></ul>
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5+ FREE 1L DEVELOPER OR TUBE COLOUR | BUY 8 GET 3 FREE
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<ul><li>More performance - up to 100% more shine with a new moisture protecting complex.</li><li>More convenience - the new liquid formula with 1:1 mixing ratio allows for easier formulation, faster mixing and more efficient application.</li><li>More versatility - the liquid demi that allows you to choose either a gel or a cream consistency. Experience the ease of use of a gel or the precision application only a cream can deliver.</li><li>Provides up to 40% less alkalising agents to ensure even colour results and to protect from hair breakage.</li></ul>
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BUY 1 SAVE 15% | BUY 2 SAVE 20%
<ul>
<li>Neutralise undesired orange undertones for light brown hair</li>
<li>Lock in your day 1 vibrant colour for up to 100 days*</li>
<li>Tone preservation and Unwanted reflects are neutralised**</li>
<li>Leaves hair feeling cleansed</li>
</ul><br>
<p>*instrumental test after 49 washes using the full Vitamino Color Spectrum routine</p>
<p>**instrumental test after 4 weeks of application</p>
Offer
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<ul><li>Acidic demi-permanent with no ammonia and balanced pH for reliable even color</li><li>Contains wheat amino acids for mirror-like shine and
condition; it’s like a lip-gloss for your client’s hair!
</li><li>Gloss, tone, refresh, correct or blend grays in 20 minutes.</li><li>No lift</li><li>Mix of direct and oxidative dyes for a sheer result</li></ul>
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<ul><li>Natural-looking, multi-dimensional, luminous colour results</li><li>Up to 100% grey/white coverage and up to 3 levels of lift</li><li>With Microlight Technology for inside out luminosity</li><li>Built-in Metal Purifier to help prevent damage caused in the presence of metals</li><li>Intermixable shades for personalised colour results</li></ul>