L'Oréal Professionnel Dia Color Demi Permanent Hair Colour - 6.8 60ml
BUY 5, GET 1 FREE
OR, BUY 8, GET 2 FREE
- Mix & Match across selected L'Oréal Professionnel Dia Color, Dia Light and Dia Richesse only
- Buy multiples of 6 (6, 12..) or 10 (10, 20..) for offer to apply
- Cheapest item(s) free
- While stocks last
- Click here to shop all L'oreal Professionnel
The better value offer will be automatically calculated at basket.
- * The required minimum spend of £120 must be met and entitles you to 1 free hairdryer per transaction.
- Cannot be used in conjunction with voucher codes. The free gift will be removed from basket if a voucher code is applied.
- This offer excludes Clearance items, Furniture & Equipment and Training Courses. Other exclusions apply. Please Click Here to see the full terms & conditions.
To qualify for this promotion, add the required minimum spend ;to your basket, then from the pop-up window:
1. Select your free item
2. Click "Select as Bonus"
3. Then, click "Add Selected to Basket"
Check that your free item has been added to your basket before proceeding to payment.
-
-
6.8
-
3
3
-
4
4
-
5
5
-
6
6
-
7
7
-
8
8
-
4.15
4.15
-
6.23
6.23
-
7.13
7.13
-
8.23
8.23
-
9.13
9.13
-
8.31
8.31
-
5.8
5.8
-
6.84
6.84
-
7.8
7.8
-
9.82
9.82
-
5.71
5.71
-
4.62
4.62
-
5.5
5.5
-
6.60
6.6
-
5.4
5.4
-
6.45
6.45
-
7.44
7.44
-
8.43
8.43
-
5.35
5.35
-
6.3
6.3
-
6.34
6.34
-
8.3
8.3
-
8.34
8.34
-
4.20
4.2
-
8.2
8.2
-
5.1
5.1
-
5.18
5.18
-
6.1
6.1
-
7.18
7.18
-
8.1
8.1
-
1
1
-
9
9
-
CLEAR
CLEAR
-
9.1
9.1
-
7.1
7.1
-
6.12
6.12
-
6.8
6.8
-
7.32
7.32
-
8.13
8.13
-
Overview
- Provides up to 70% grey coverage
- Lifts up to 1 level with alkaline technology with no ammonia
- Up to 91% natural origin ingredients
- Deep caring formula enriched with shea butter
- Enhances hair with 3x more shine***
Description
L’oreal Dia Color is an alkaline demi-permanent gloss colour with no ammonia*. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 91% natural origin ingredients**, and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. The end of dull hair is here. *No ammonia, for a pleasant smell.
**Individual shades vary - Maximum ingredient naturality is 92%, minimum is 84%.
***Instrumental test vs. previous formula.
Directions for Use
Developer pro tips:
You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:
- 6-vol. Dia Activateur Developer for soft tone on tone colour deposit.
- 9-vol. Dia Activateur Developer for standard tone on tone colour and maintenance.
- 15-vol. Dia Activateur Developer for strong colour deposit and optimal grey blending. For up to 1 level of lift.