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<ul><li>Innovative high quality pigments provide excellent coverage</li><li>Rosemary oil aids optimum coverage, shine and condition</li><li>Nine essential herbs preserve hairs natural beauty and health</li><li>Range includes 75 shades and 4 developers</li><li>Up to 100% grey coverage</li></ul>

<ul><li>Easy application of colour</li><li>Ideal for bleaching, perming and hair painting</li><li>Straight bristles ideal for even distribution on foiling techniques</li></ul>

<ul><li>Easy to apply </li><li>Removes undies in seconds </li><li>Gentle, no drip formula </li><li>Use with seamless undies and duo bond & seal </li></ul>

<ul><li>High performance developer for hair colouring and bleaching </li><li>Ensures the best results when used with XP100 Intense Radiance, XP200 Natural Flair, and XP100 Light Radiance hair colour</li><li>Creamy consistency for easy mixing and application </li><li>Helps to maintain the hair's softness and shine </li><li>Provides a conditioning antistatic effect </li></ul>

<ul><li>Easy 2 step process</li><li>Lash to lash bond </li><li>Comfortable wear </li><li>Strong hold, won't lift or tug </li><li>Up to 10 day wear </li></ul>

<ul><li>Sulfate-free shampoo gently cleanses hair while protecting colour</li><li>Infused with antioxidant-rich pomegranate extract to help prevent colour fade from environmental exposure and free radical damage</li><li> Borage oil helps soften, adds manageability and boosts shine</li><li>83% natural origin* ingredients</li><li>Vegan, Cruelty Free, Sulfate Free & Paraben Free</li></ul>

<ul><li>High performance developer for hair colouring and bleaching </li><li>Ensures the best results when used with XP100 Intense Radiance, XP200 Natural Flair, and XP100 Light Radiance hair colour</li><li>Creamy consistency for easy mixing and application </li><li>Helps to maintain the hair's softness and shine </li><li>Provides a conditioning antistatic effect </li></ul>

<ul><li>Replenishes hair while extending colour vibrancy</li><li>Infused with antioxidant-rich pomegranate extract to help prevent colour fade from environmental exposure and free radical damage</li><li> Borage oil helps soften, adds manageability and boosts shine</li><li>94% natural origin* ingredients</li><li>Vegan, Cruelty Free, Sulfate Free & Paraben Free</li></ul>

<ul><li>Look and feel so natural with the Ardell 422 Naked Lashes! Create a captivating gaze that features the lightest, most natural-looking lashes around </li><li>Mid-length, extra soft fibers with tailored, finer tips that blend seamlessly with your natural lashes - No eyeliners or eyeshadow needed</li><li>Breezy, flared lash style accentuates eyes perfectly </li><li>Comfy invisiband that blends and moves seamlessly with your natural lashes</li></ul>

<ul><li>Up to 10 day wear </li><li>No show superfine band </li><li>Up to 6 applications </li><li>50% more lashes than competitive</li></ul>

<ul><li>Ardell's cult-favourite falsies; Pro Faux Mink Demi Wispies amplifies your natural lash to glamorous new dimensions</li><li>Signature wispie style with intricately crafted crisscrossing lash fibres for outstanding feathering and curl </li><li>Ultra-luxurious, soft-to-the-touch fibers with fine, tapered tips </li><li>Classic flared style for an eye-widening effect</li><li>Comfy invisiband that blends and moves seamlessly with your natural lashes</li></ul>

<ul><li>Up to 10 day wear </li><li>No show superfine band </li><li>Up to 6 applications </li><li>50% more lashes than competitive </li><li>Lightweight full volume and longest lengths</li></ul>

<ul><li>Up to 10 day wear </li><li>No show superfine band </li><li>Up to 5 applications </li><li>50% more lashes than competitive </li></ul>

<ul><li>Ardell's iconic feathery style with crisscrossed, curled fibers for a fluttery look</li><li>Medium volume and long length</li><li>Feathery, full plush lashes for fearlessly bold party looks in a snap</li><li>Classic flared style for an eye-widening effect</li><li>Invisiband® provides an undetectable lash band and the most comfortable wear</li></ul>

<ul><li>Pre-glued lash clusters</li><li>Easy 1 step application </li><li>18+ hour wear </li><li>Easy removal </li><li>Up to 4 applications </li></ul>

<ul><li>Up to 10 day wear </li><li>No show superfine band </li><li>Up to 6 applications </li><li>50% more lashes than competitive </li><li>Full volume and intense black</li></ul>

<ul><li>100% Remy Grade Human Hair With Tapered Tips</li><li>Keratin Infused</li><li>New Gorgeous Strip Lash Styles Inspired By Prestige & Boutique Styles</li><li>Extra curl & volume</li><li>flared lash style</li></ul>

<ul><li>#1 best-selling Tea Tree Shampo</li><li>Contains special ingredients and tea tree oil to help wash away impurities</li><li>Leaves hair fresh, clean, and full of vitality and luster</li><li>Cruelty free</li><li>Zero plastic packaging</li></ul>

<ul><li>Up to 10 day wear </li><li>No show superfine band </li><li>Up to 6 applications </li><li>50% more lashes than competitive </li><li>Light volume with delicate curl</li></ul>

<ul><li>Removes buildup and adds shine</li><li>Gently exfoliates</li><li> Leaves hair polished and scalp feeling soothed, clean and refreshed</li><li>Invigorating fresh scent</li><li>Suitable for all hair types</li></ul>

<ul><li>Up to 10 day wear </li><li>No show superfine band </li><li>Up to 5 applications </li><li>50% more lashes than competitive </li></ul>

<ul><li>Pre-glued lash clusters</li><li>Easy 1 step application </li><li>18+ hour wear </li><li>Easy removal </li><li>Up to 4 applications </li></ul>

</li><li>Maximum hold and shine</li><li>Clean, flake-free gel formula</li><li>Can be applied to wet or dry hair</li><li>Refreshing cool mint, tea tree and citrus fragrance</li><li>Paraben free, Vegan, colour safe formula </li></ul>

<ul><li>Strengthens and conditions fragile hair</li><li>Turns any lightener or permanent colour service into bond building services</li><li>Patented silicone-protein bond builder that helps to strengthen and protect the integrity of the hair during lightening or permanent colour services</li><li>Heat activated technology</li><li>Medium Professional Set</li></ul>

<ul><li>Up to 10 day wear </li><li>No show superfine band </li><li>Up to 6 applications </li><li>50% more lashes than competitive </li></ul>

<ul><li>Innovative high quality pigments provide excellent coverage </li><li>Rosemary oil aids optimum coverage, shine and condition </li><li>Nine essential herbs preserve hairs natural beauty and health </li><li>Range includes 75 shades and 4 developers </li><li>Up to 100% grey coverage </li></ul>

<ul><li>Up to 10 day wear </li><li>No show superfine band </li><li>Up to 6 applications </li><li>50% more lashes than competitive </li></ul>

<ul><li>Weekly at-home treatment provides volume to fine, limp hair </li><li>Instantly plumps hair shaft for noticeable fullness </li><li>Extremely lightweight and won't weigh down even the finest hair </li><li>Boosts body and adds fullness to every style</li></ul>

<ul><li>Protects hair from temperatures up to 450° F/232° C</li><li>Soft hold and control lasts all day</li><li>Lightweight, non-greasy formula</li><li>Banishes flyaways</li><li>Smooths frizz and adds body</li></ul>

<ul><li>Fluffy and barely there! Widens and brightens your eyes without any extra bulk </li><li>Lightweight and comfortable for day-to-night wear </li><li>Luxuriously layered with crisscrossing soft lash fibers for an authentic boost of shape, style and texture </li><li>Classic flared style for an eye-widening effect</li><li>Comfy invisiband that blends and moves seamlessly with your natural lashes</li></ul>

<ul><li>Flared faux mink falsies </li><li>Soft volume </li><li>Luxurious faux mink fibers </li><li>Knot-free invisiband</li><li>Fine tapered tips</li></ul>

<ul><li>Ideal for any hair colour</li><li>This conditioning, colour-depositing treatment enhances vibrancy between salon visits</li><li>Infused with antioxidant-rich pomegranate extract to help prevent colour fade from environmental exposure and free radical damage</li><li>Borage oil helps soften and nourish every strand</li><li>Vegan, Cruelty Free, Sulfate Free & Paraben Free</li></ul>

<ul><li>Replicate salon-made lash extensions with crisscross fibers in an intense D-Curl for a wide eyed look </li><li>Ideal for almond or close-set eyes </li><li>Sexy flared style that fans out to the edges </li><li>Lightweight falsies stay comfortable even after long hours of wear </li><li>Comfy invisiband that blends and moves seamlessly with your natural lashes</li></ul>

<ul><li>Suitable for all hair types</li><li>Instantly softens and conditions hair</li><li>Detangles hair with moisturizing power of natural awapuhi extract</li><li>KeraTriplex®, an exclusive blend of keratin protein, helps repair every strand and protect against damage</li><li>Leaves hair silky, healthy and shiny</li></ul>

</li><li>Weekly deep conditioning mask </li><li>Instantly improves hair texture with noticeable results</li><li>KeraTriplex® rebuilds and repairs to transform lackluster hair</li><li>Awapuhi extract replenishes every strand with intense hydration and shine</li><li>Paraben free, colour safe formula</li></ul>

<ul><li>Suitable for all hair types; ideal for colour-treated and chemically processed hair</li><li>Rich shampoo to gently cleanse, soften and protect</li><li>Formulated with KeraTriplex®, an exclusive blend of keratin protein, to help rebuild and repair for healthy-looking hair</li><li>Natural awapuhi extract balances moisture for manageability and shine</li></ul>