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<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Luxurious Ammonia-free permanent hair colour. </li><li> Salon colour experience powered by oil. </li><li>Unique Oil powered ODS technology for high impact colour and optimal scalp comfort.</li><li>Up to 100% white hair coverage. Up to +48% shinier result* </li><li> Vegan formula </li></ul>

<ul><li>Voluminous lashes </li><li>Super Soft</li><li>Fine tapered fibers</li><li>Delicate curl</li><li>Knot-Free Invisiband For A Seamless Look & Comfortable Wear</li></ul>

<ul><li>Specifically formulated for lightest blonde tones</li><li>Formulated with Rice Seed Extract and Soy Protein</li><li>With intense black pigment</li><li>Helps counteract yellow and orange tones</li><li>Deilvers super clean, super bright, healthy looking results</li></ul>

<ul><li>Specifically formulated for lightest blonde tones</li><li>Formulated with super black pigment</li><li>Counteracts yellow and orange tones</li><li>Sulphate-free cleanser</li><li>Delivers super clean, 'Scandinavian Blonde' style results</li></ul>

<ul><li>Ammonia-free, demi-permanent hair colour for up to 6 weeks of glossy colour*</li><li>Perfect to tone, gloss and refresh previously sensitised, lightened or coloured hair</li><li>100% true-to-tone colour with up to 70% grey coverage</li><li>Gentle acidic technology balances the hair and closes the cuticles for healthier-looking results and 3x more shine*</li><li> All shades are intermixable for personalised colour results </li></ul>

<ul><li>Osmo Curl Revitalising Conditioner designed to quench curls, coils and waves</li><li>Lightweight, nourishing formula</li><li>Helps detangle and soften strands</li><li>Enhances definition and increases shine</li><li>Formulated with Resurrection Flower Extract and Avocado Oil</li></ul>

<ul><li>100% Remy Grade Human Hair With Tapered Tips</li><li>Keratin Infused to Hold The Curl and Create a Soft Fiber</li><li>New Gorgeous Strip Lash Styles Inspired By Prestige & Boutique Styles</li><li>Multidimensional and flared</li><li>Dark and Voluminous</li></ul>

<ul><li>Unique acid-gel cream technology with no ammonia to enhance, tone and neutralise any previously coloured hair </li><li>Provides an ultimate shine finish; hair is up to 30% more conditioned* (*After Dia Light application on bleached hair) </li><li>Neutralising gloss suitable for all bases and limitless toning.</li><li>Customize your results thanks to a large palette of shades from warm beige to cool ash tones for brunettes and blondes</li></ul>

<ul><li>Easy to apply </li><li>Removes undies in seconds </li><li>Gentle, no drip formula </li><li>Use with seamless undies and duo bond & seal </li></ul>

<ul><li>Look and feel so natural with the Ardell 422 Naked Lashes! Create a captivating gaze that features the lightest, most natural-looking lashes around </li><li>Mid-length, extra soft fibers with tailored, finer tips that blend seamlessly with your natural lashes - No eyeliners or eyeshadow needed</li><li>Breezy, flared lash style accentuates eyes perfectly </li><li>Comfy invisiband that blends and moves seamlessly with your natural lashes</li></ul>

<ul><li>Easy 2 step process</li><li>Lash to lash bond </li><li>Comfortable wear </li><li>Strong hold, won't lift or tug </li><li>Up to 10 day wear </li></ul>

<ul><li>Hydrating shampoo with curl loving formula</li><li>Gently foams and cleanses whilst retaining the hair's natural condition</li><li>Formulated with nourishing Avocado and Jojoba Oils</li><li>Helps reduce frizz</li><li>Leaves curls feeling, clean, fresh and hydrated</li></ul>

<ul><li>Designed for 1500ml Serie Expert & Metal Detox salon-sized bottles </li><li>This pump makes it easy to dispense the right amount of product </li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks*, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Ardell's iconic feathery style with crisscrossed, curled fibers for a fluttery look</li><li>Medium volume and long length</li><li>Feathery, full plush lashes for fearlessly bold party looks in a snap</li><li>Classic flared style for an eye-widening effect</li><li>Invisiband® provides an undetectable lash band and the most comfortable wear</li></ul>

<ul><li>Knot-free, tapered tips individuals</li><li>Versatile, easy to customize length and volume, layer, accent or fill in</li><li>20 strands per cluster</li><li>Criss-cross layering in clusters</li><li>Convenient removable adhesive strip for easy application</li></ul>

<ul><li>Perfect for very fine or thinning hair, or for those suffering from hair loss.</li><li>Detangles the fiber without weighing it down.</li><li>Thickens the hair for an immediate densifying* effect.</li><li> Hypoallergenic formula.</li></ul>

<ul><li>Ardell's cult-favourite falsies; Pro Faux Mink Demi Wispies amplifies your natural lash to glamorous new dimensions</li><li>Signature wispie style with intricately crafted crisscrossing lash fibres for outstanding feathering and curl </li><li>Ultra-luxurious, soft-to-the-touch fibers with fine, tapered tips </li><li>Classic flared style for an eye-widening effect</li><li>Comfy invisiband that blends and moves seamlessly with your natural lashes</li></ul>

<ul><li>Up to 10 day wear </li><li>No show superfine band </li><li>Up to 5 applications </li><li>50% more lashes than competitive </li></ul>

<ul><li>Up to 10 day wear </li><li>No show superfine band </li><li>Up to 6 applications </li><li>50% more lashes than competitive</li></ul>

<ul><li>Up to 10 day wear </li><li>No show superfine band </li><li>Up to 5 applications </li><li>50% more lashes than competitive </li></ul>

<ul><li>Help repair damage and restore hair's original strength</li><li>This exclusive rinse-off serum is highly concentrated with 2% Peptides bonder + 5 amino acids</li><li>Restores hair strength, elasticity and movement</li><li>Improves hair shine and smoothness</li><li>Suitable for all damaged hair textures, colour-treated, lightened & natural hair</li></ul>

<ul><li>Pre-glued lash clusters</li><li>Easy 1 step application </li><li>18+ hour wear </li><li>Easy removal </li><li>Up to 4 applications </li></ul>

<ul><li>Intensely and instantly calms and soothes scalp discomfort, without weighting down the fiber. </li><li> Hair is instantly smooth and detangled. </li><li> Enriched with Niacinamide, a vitamin from the B3 family, known for its regulating and soothing powers.</li><li> Made with hair pros, approved by dermatologists. </li><li> Hydrates and nourishes hair. </li></ul>

<ul><li>Perfect colour saviour for natural or synthetic hair</li><li>Contains OSMO Anti-Fade System with UV filter and Vitamin E</li><li>Gentle moisturising formula strengthens each cuticle</li><li>100% salt and sulphate free</li><li>Rose Absolute and Linseed Oil extracts help promote radiant shine and lustre.</li></ul>

<ul><li>Osmo Renourishing Mask is a curl rejuvenating treatment</li><li>Formulated with Avocado Oil and Shea Butter</li><li>Helps strengthen and protect the hair</li><li>Aids in the prevention of breakage and tangling</li><li>Enhances curl definition and moisture levels</li></ul>

<ul><li>Pre-glued lash clusters</li><li>Easy 1 step application </li><li>18+ hour wear </li><li>Easy removal </li><li>Up to 4 applications </li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Up to 10 day wear </li><li>No show superfine band </li><li>Up to 6 applications </li><li>50% more lashes than competitive </li><li>Lightweight full volume and longest lengths</li></ul>

<ul><li>Perfect for coloured, very fine or thinning hair, or for those suffering from hair loss.</li><li>Gentle hypoallergenic formula.</li><li>Increases the appearance and feel of volume of the hair. </li><li>Can be used as a daily shampoo. </li><li>Suitable for sensitive scalps.</li></ul>

<ul><li>Osmo Curl Revival Re-Energising Gel is an effortless, lightweight, moisturising gel</li><li>Designed to smooth and define curls without stickiness</li><li>Formulated with Green Tea and Soybean Oil</li><li>Creates a protective cast around your curls</li><li>Provides medium hold and long-lasting results</li></ul>

<ul><li> Gently clarifies and effectively removes dry and oily dandruff, while calming the scalp. From the first applications, the appearance of visible flakes is reduced*.*Clinical test on 44 subjects, 3 applications per week.</li><li> Enriched with Piroctone Olamine, suitable for dry and oily skin, antibacterial and antifungal active ingredient.</li><li> Made with hair pros, approved by dermatologists. </li><li> Suitable for dry and oily scalps.</li></ul>

<ul><li>Up to 10 day wear </li><li>No show superfine band </li><li>Up to 6 applications </li><li>50% more lashes than competitive </li><li>Full volume and intense black</li></ul>

<ul><li>100% Remy Grade Human Hair With Tapered Tips</li><li>Keratin Infused</li><li>New Gorgeous Strip Lash Styles Inspired By Prestige & Boutique Styles</li><li>Extra curl & volume</li><li>flared lash style</li></ul>

<ul><li>Up to 10 day wear </li><li>No show superfine band </li><li>Up to 6 applications </li><li>50% more lashes than competitive </li><li>Light volume with delicate curl</li></ul>