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<ul><li>Innovative high quality pigments provide excellent coverage</li><li>Rosemary oil aids optimum coverage, shine and condition</li><li>Nine essential herbs preserve hairs natural beauty and health</li><li>Range includes 75 shades and 4 developers</li><li>Up to 100% grey coverage</li></ul>

<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Up to 70% white hair coverage</li><li>Vibrant tone directions</li><li>True to tuft with Intense Shine</li><li>Impressively long lasting</li><li>All shades intermixable</li></ul>

<ul><li>Luxurious Ammonia-free permanent hair colour. </li><li> Salon colour experience powered by oil. </li><li>Unique Oil powered ODS technology for high impact colour and optimal scalp comfort.</li><li>Up to 100% white hair coverage. Up to +48% shinier result* </li><li> Vegan formula </li></ul>

<ul><li>Easy application of colour</li><li>Ideal for bleaching, perming and hair painting</li><li>Straight bristles ideal for even distribution on foiling techniques</li></ul>

<ul><li>High performance developer for hair colouring and bleaching </li><li>Ensures the best results when used with XP100 Intense Radiance, XP200 Natural Flair, and XP100 Light Radiance hair colour</li><li>Creamy consistency for easy mixing and application </li><li>Helps to maintain the hair's softness and shine </li><li>Provides a conditioning antistatic effect </li></ul>

<ul><li>Dust-free lightening powder that lifts up to 7 levels</li><li>Fibre bond technology to reduce hair breakage</li><li>Anti-yellow effect with cool pigments to help neutralise warm tone</li><li>Precise application from stands to full head bleaching</li><li>Now sold without a scoop, to help save waste!</li></ul>

<ul><li>Long-lasting hold</li><li>Easy to brush out without flakes</li><li>Heat protection to 230°C/450°F</li><li>Anti-humidity formula</li></ul>

<ul><li>Extra strong hold</li><li>Long-lasting, wind-proof hold and control </li><li>Easy to brush without flakes</li><li>Helps to protect against humidity</li><li>Provides heat protection up to 230°C/450°F </li></ul>

<ul><li>Maximum performance and care when used with BLONDME colour products</li><li>Oil Intense formula</li></ul>

<ul><li>Designed for 1500ml Serie Expert & Metal Detox salon-sized bottles </li><li>This pump makes it easy to dispense the right amount of product </li></ul>

<ul><li>Gently, yet effectively, cleanses and activates the hair roots</li><li>Free from Sodium Lauryl Sulphate & Sodium Laureth Sulphate, silicones and artificial colourants</li><li>Strengthens the hair by up to 40%, improving the hair’s quality</li><li>Provides nourishment for the hair, leaving it soft and supple</li><li>Rebalances the scalp and secures the future quality of the hair</li></ul>

<ul><li>Dust-free lightening powder that lifts up to 8 levels</li><li>Fibre bond technology to reduce hair breakage</li><li>Anti-yellow effect with cool pigments to help neutralise warm tone</li><li>Precise application from stands to full head bleaching</li><li>Now sold without a scoop, to help save waste</li></ul>

<ul><li>High performance developer for hair colouring and bleaching </li><li>Ensures the best results when used with XP100 Intense Radiance, XP200 Natural Flair, and XP100 Light Radiance hair colour</li><li>Creamy consistency for easy mixing and application </li><li>Helps to maintain the hair's softness and shine </li><li>Provides a conditioning antistatic effect </li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks*, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Layerable spray for stronger hold</li><li>Brushable finish without flaking</li><li>Helps to protect against humidity </li><li>Heat protection up to 230°C/450°F </li></ul>

<ul><li>Unique acid-gel cream technology with no ammonia to enhance, tone and neutralise any previously coloured hair </li><li>Provides an ultimate shine finish; hair is up to 30% more conditioned* (*After Dia Light application on bleached hair) </li><li>Neutralising gloss suitable for all bases and limitless toning.</li><li>Customize your results thanks to a large palette of shades from warm beige to cool ash tones for brunettes and blondes</li></ul>

<ul><li>Ammonia-free, demi-permanent hair colour for up to 6 weeks of glossy colour*</li><li>Perfect to tone, gloss and refresh previously sensitised, lightened or coloured hair</li><li>100% true-to-tone colour with up to 70% grey coverage</li><li>Gentle acidic technology balances the hair and closes the cuticles for healthier-looking results and 3x more shine*</li><li> All shades are intermixable for personalised colour results </li></ul>

<ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Up to 9 levels of lift</li><li>Anti-yellow agents to counteract warm undertones for advanced neutralisation</li><li>Suitable for all techniques and hair bases</li></ul>

<ul><li>Enhances hair's texture</li><li>Provides enhanced volume and root-lift</li><li>Fights static hair and tames flyaways </li><li>Non-flaky</li></ul>

<ul><li>Helps repair molecular level hair damage</li><li>Hair is instantly smooth, shiny, healthy-looking and protected against external aggressions</li><li>Heat protection up to 230°C/450°F</li><li>Formulated with Peptides bonder + 5 Amino acids</li><li>Suitable for all damaged hair textures, colour-treated, lightened & natural hair</li></ul>

<ul><li>Extra strong hold</li><li>Long-lasting, wind-proof hold and control </li><li>Easy to brush without flakes</li><li>Helps to protect against humidity</li><li>Provides heat protection up to 230°C/450°F </li></ul>

<ul><li>Enables easier detangling and improves combability</li><li>Hair reaches its optimal pH level of 4.5, achieving 90% colour retention for up to 30 washes</li><li>Revives dull, coloured hair</li><li>Helps to smooth the surface of each strand for brilliantly shiny hair</li><li>Vegan formula</li></ul>

<ul><li>Strong hold</li><li>Long-lasting hold</li><li>Fine and fast-drying mist</li><li>Heat protection up to 230°C/450°F</li><li>Easy to brush out without flakes</li></ul>

<ul><li>Help repair damage and restore hair's original strength</li><li>This exclusive rinse-off serum is highly concentrated with 2% Peptides bonder + 5 amino acids</li><li>Restores hair strength, elasticity and movement</li><li>Improves hair shine and smoothness</li><li>Suitable for all damaged hair textures, colour-treated, lightened & natural hair</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Extra strong hold</li><li>Maximises hair's volume and bounce</li><li>Natural shine</li><li>Reduces static and tames frizzy hair</li><li>Heat protection up to 230°C/450°F</li></ul>

<ul><li>Refreshes oily hair and scalp</li><li>Absorbs grease</li><li>Provides instant volume and fullness </li><li>Extends the life of a blow-dry by avoiding rapid greasiness</li></ul>

<ul><li>Intense oil concentrate with detangling action leaves hair sleek and smooth</li><li>Tames frizz for up to 72 hours</li><li>Protects against humidity for up to 48 hours</li><li>Heat protection up to 210°C</li><li>Adds intense shine</li></ul>

<ul><li>Developing lotion that enables precise, easy colour application</li><li>Hair colour developer with thickening agent for a cream consistency</li><li>Ideal for precise, easy and fast colour application</il></ul>

<ul><li>Improves volume</li><li>Creates a subtle wavy texture</li><li>Pliable movement and soft hair grip </li><li>Retains the hair's natural shine </li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Conditioner: the hair is shinier, smoother & more resistant.</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Heat protection up to 230°C/450°F</li><li>Helps to protect against humidity</li><li>Calms frizzy hair, whilst reducing hair breakage</li><li>Non-sticky hold</li><li>Smooths hair whilst reducing hair breakage</li></ul>

<ul><li>Strong hold</li><li>Heat protection to 230°C/450°F</li><li>Long-lasting hold</li><li>Easy to brush out without flakes</li><li>Anti-humidity formula</li></ul>