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<ul><li>Specifically formulated for lightest blonde tones</li><li>Formulated with super black pigment</li><li>Counteracts yellow and orange tones</li><li>Sulphate-free cleanser</li><li>Delivers super clean, 'Scandinavian Blonde' style results</li></ul>

<ul><li>Specifically formulated for lightest blonde tones</li><li>Formulated with Rice Seed Extract and Soy Protein</li><li>With intense black pigment</li><li>Helps counteract yellow and orange tones</li><li>Deilvers super clean, super bright, healthy looking results</li></ul>

<ul><li>A developing gel that enables quick bottle colour applications</li><li>Hair colour developer with gel-ifying agent for a gel consistency</li><li>Ideal for quick bottle applications at the backwash</il></ul>

<ul><li>Developing lotion that enables precise, easy colour application</li><li>Hair colour developer with thickening agent for a cream consistency</li><li>Ideal for precise, easy and fast colour application</il></ul>

<ul><li>New and improved formula. Same reliable performance</li><li>A quick and easy alternative to a wash and blow dry</li><li>Delivers volume and staying power where you need it most</li><li>Lightweight, non-sticky formula</li><li>Vegan and cruelty free</li></ul>

<ul><li>Formulated with Chromaplex Peptides</li><li>Helps strengthen and repair the hair's surface layers</li><li>Helps reduce the risk of damage during the colouring process</li><li>Improves colour uniformity and longevity</li><li>Results in healthier, shinier, more manageable hair and show-stopping colour</li></ul>

<ul><li>Dust-free lightening powder that lifts up to 8 levels</li><li>Fibre bond technology to reduce hair breakage</li><li>Anti-yellow effect with cool pigments to help neutralise warm tone</li><li>Precise application from stands to full head bleaching</li><li>Now sold without a scoop, to help save waste</li></ul>

<ul><li>A demi-permanent tone-on-tone hair colour creating cool tone direction</li><li>Moisturising demi-permanent hair colour</li><li>Cool tone direction, perfect for neutralising warm undertones</li><li>Up to 50% white hair blending</li><li>Up to 100% more shine* *vs. uncoloured hair</il></ul>