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<ul><li>Specifically formulated for lightest blonde tones</li><li>Formulated with super black pigment</li><li>Counteracts yellow and orange tones</li><li>Sulphate-free cleanser</li><li>Delivers super clean, 'Scandinavian Blonde' style results</li></ul>

<ul><li>Specifically formulated for lightest blonde tones</li><li>Formulated with Rice Seed Extract and Soy Protein</li><li>With intense black pigment</li><li>Helps counteract yellow and orange tones</li><li>Deilvers super clean, super bright, healthy looking results</li></ul>

<ul><li>Formulated with Chromaplex Peptides</li><li>Helps strengthen and repair the hair's surface layers</li><li>Helps reduce the risk of damage during the colouring process</li><li>Improves colour uniformity and longevity</li><li>Results in healthier, shinier, more manageable hair and show-stopping colour</li></ul>

<ul><li>Enriched with nurturing oil and citric acid</li><li>33% less breakage*</</li><li> Vegan formula </li><li> Suitable for color-treated hair</li><li>Bond Therapy Intensive treatment vs. non-conditioning shampoo</li></ul>

<ul><li>Up to 14x smoother hair</li><li>Up to 3x less breakage</li><li>Improves manageability</li><li>Vegan formula</li><li>Suitable for colour-treated hair</li></ul>

<ul><li>Rich hydrating treatment mask</li><li>For very dry & porous hair</li><li> Suitable for over-processed, thick/coarse, grey and heat damaged hair</li><li>Providing 7x* more moisture for up to 72 hours of softer hair**</li><li>Vegan formula</li></ul>

<ul><li>Hair is up to 2x stronger</li><li>Up to 3x less breakage</li><li>Up to 14x smoother hair**</li><li>Vegan formula </li><li>Suitable for color-treated hair. </li></ul>

<ul><li>Can restores connections inside the hair</li><li>Hair is up to 3x stronger</</li><li> Up to 14x smoother hair</ </li><li>Vegan formula</li><li>Provides heat protection up to 230 degrees °C</li></ul>