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<ul><li>Acidic demi-permanent with no ammonia and balanced pH for reliable even color</li><li>Contains wheat amino acids for mirror-like shine and condition; it’s like a lip-gloss for your client’s hair! </li><li>Gloss, tone, refresh, correct or blend grays in 20 minutes.</li><li>No lift</li><li>Mix of direct and oxidative dyes for a sheer result</li></ul>

<ul><li>Liquid, acidic demi-permanent toners with built-in bonder technology to tone and strengthen hair in 1 step</li><li> Helps repair and protect the most damaged strands following any lightening service </li><li> With Citric Acid and Taurine to help reduce damage and alkalinity for optimal colour results </li><li>Delivers incredible shine and condition with true-to-tone results</li><li>Perfect for sensitized to very sensitized hair</li></ul>

<ul><li>Unique developer for Shades EQ colour</li><li>2% hydrogen peroxide specifically formulated to maintain an acidic pH </li><li>No lift</li><li>Suitable for applications </li></ul>

<ul><li>Unique developer for Shades EQ colour</li><li>Transforms Shades EQ's iconic liquid gloss into a versatile gel </li><li>2% hydrogen peroxide specifically formulated to maintain an acidic pH</li><li>Perfect for lowlights, contouring and defining</li><li>No lift</li></ul>

<ul><li>Professional semi-permanent creme hair colour that lasts up to 15 washes</li><li>A brand new range of 29 blonde, brown and red shades</li><li>Provides 100% grey hair coverage</li><li>PPD and ammonia free</li><li>1:1.5 mixing ratio with Ion Creme Developer; 10-25 minute development time</li></ul>

<ul><li>Professional semi-permanent creme hair colour that lasts up to 15 washes</li><li>A brand new range of 29 blonde, brown and red shades</li><li>Provides 100% grey hair coverage</li><li>PPD and ammonia free</li><li>1:1.5 mixing ratio with Ion Creme Developer; 10-25 minute development time</li></ul>

<ul><li>Professional semi-permanent creme hair colour that lasts up to 15 washes</li><li>A brand new range of 29 blonde, brown and red shades</li><li>Provides 100% grey hair coverage</li><li>PPD and ammonia free</li><li>1:1.5 mixing ratio with Ion Creme Developer; 10-25 minute development time</li></ul>

<ul><li>Professional semi-permanent creme hair colour that lasts up to 15 washes</li><li>A brand new range of 29 blonde, brown and red shades</li><li>Provides 100% grey hair coverage</li><li>PPD and ammonia free</li><li>1:1.5 mixing ratio with Ion Creme Developer; 10-25 minute development time</li></ul>

<ul><li>Professional semi-permanent creme hair colour that lasts up to 15 washes</li><li>A brand new range of 29 blonde, brown and red shades</li><li>Provides 100% grey hair coverage</li><li>PPD and ammonia free</li><li>1:1.5 mixing ratio with Ion Creme Developer; 10-25 minute development time</li></ul>

<ul><li>Professional semi-permanent creme hair colour that lasts up to 15 washes</li><li>A brand new range of 29 blonde, brown and red shades</li><li>Provides 100% grey hair coverage</li><li>PPD and ammonia free</li><li>1:1.5 mixing ratio with Ion Creme Developer; 10-25 minute development time</li></ul>

<ul><li>Lightweight shampoo for fine hair</li><li>Helps to enhance the hair's natural body</li><li>Encourage fullness for beautifully soft, bouncy hair</li><li>Specially formulated with salicylic acid, a nourishing blend of avocado oil and pro-vitamin B5</li></ul>