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<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>100% Plant Based</li><li>Reduces the appearance of fine lines and wrinkles</li><li>Retain more moisture and assists in soothing any inflammation</li><li>Achieve re-energised skin with a youthful glow</li><li>Contains Vitamin C and Aloe Vera!</li></ul>

<ul><li>100% Plant Based</li><li>Anti-ageing</li><li>Relaxing</li><li>Hydrating</li><li>Brightening</li></ul>

<ul><li>Luxurious Ammonia-free permanent hair colour. </li><li> Salon colour experience powered by oil. </li><li>Unique Oil powered ODS technology for high impact colour and optimal scalp comfort.</li><li>Up to 100% white hair coverage. Up to +48% shinier result* </li><li> Vegan formula </li></ul>

<ul><li>100% Plant Based</li><li>Conditioning</li><li>Calming</li><li>Protective</li><li>Anti-ageing</li></ul>

<ul><li>100% Plant Based</li><li>Moisturising</li><li>Hydrating</li><li>Anti-ageing</li><li>Nourishing</li></ul>

<ul><li>100% Plant Based </li><li>Hydrating</li><li>Nourishing</li><li>Rejuvenating</li><li>Moisturising</li></ul>

<ul><li>Replenishes hair while extending colour vibrancy</li><li>Infused with antioxidant-rich pomegranate extract to help prevent colour fade from environmental exposure and free radical damage</li><li> Borage oil helps soften, adds manageability and boosts shine</li><li>94% natural origin* ingredients</li><li>Vegan, Cruelty Free, Sulfate Free & Paraben Free</li></ul>

<ul><li>100% Plant Based</li><li>Nourishing</li><li>Hydrating</li><li>Anti-ageing</li><li>Moisturising</li></ul>

<ul><li>Sulfate-free shampoo gently cleanses hair while protecting colour</li><li>Infused with antioxidant-rich pomegranate extract to help prevent colour fade from environmental exposure and free radical damage</li><li> Borage oil helps soften, adds manageability and boosts shine</li><li>83% natural origin* ingredients</li><li>Vegan, Cruelty Free, Sulfate Free & Paraben Free</li></ul>

<ul><li>100% Plant Based</li><li>Rejuvenating</li><li>Firming</li><li>Clarifying</li><li>Deep cleansing</li></ul>

<ul><li>Ammonia-free, demi-permanent hair colour for up to 6 weeks of glossy colour*</li><li>Perfect to tone, gloss and refresh previously sensitised, lightened or coloured hair</li><li>100% true-to-tone colour with up to 70% grey coverage</li><li>Gentle acidic technology balances the hair and closes the cuticles for healthier-looking results and 3x more shine*</li><li> All shades are intermixable for personalised colour results </li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks*, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Perfect for very fine or thinning hair, or for those suffering from hair loss.</li><li>Detangles the fiber without weighing it down.</li><li>Thickens the hair for an immediate densifying* effect.</li><li> Hypoallergenic formula.</li></ul>

<ul><li>Self heating eye mask</li><li>Chamomile Scented</li><li>A Moment of Calm</li><li>15 minute treatment</li><li>Natural ingredients</li></ul>

<ul><li>Designed for 1500ml Serie Expert & Metal Detox salon-sized bottles </li><li>This pump makes it easy to dispense the right amount of product </li></ul>

<ul><li>100% Plant Based</li><li>Soothing</li><li>Anti-ageing</li><li>Tightening</li><li>Deeply Nourishing</li></ul>

<ul><li>Unique acid-gel cream technology with no ammonia to enhance, tone and neutralise any previously coloured hair </li><li>Provides an ultimate shine finish; hair is up to 30% more conditioned* (*After Dia Light application on bleached hair) </li><li>Neutralising gloss suitable for all bases and limitless toning.</li><li>Customize your results thanks to a large palette of shades from warm beige to cool ash tones for brunettes and blondes</li></ul>

</li><li>Maximum hold and shine</li><li>Clean, flake-free gel formula</li><li>Can be applied to wet or dry hair</li><li>Refreshing cool mint, tea tree and citrus fragrance</li><li>Paraben free, Vegan, colour safe formula </li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

</li><li>Great for messy, undone styles</li><li>Flexible, webby texture forms and separates</li><li>Conditioning ingredients leave hair soft and manageable</li><li>Long-lasting hold</li><li>Paraben free, Gluten free, Vegan, colour safe formula</li></ul>

<ul><li>100% Plant Based</li><li>Exfoliating</li><li>Cell Renewing</li><li>Hydrating</li><li>Softening</li></ul>

<ul><li>Help repair damage and restore hair's original strength</li><li>This exclusive rinse-off serum is highly concentrated with 2% Peptides bonder + 5 amino acids</li><li>Restores hair strength, elasticity and movement</li><li>Improves hair shine and smoothness</li><li>Suitable for all damaged hair textures, colour-treated, lightened & natural hair</li></ul>

<ul><li>100% Plant Based</li><li>Firming</li><li>Anti-ageing</li><li>Rejuvenating</li><li>Hydrating</li></ul>

<ul><li>Removes buildup and adds shine</li><li>Gently exfoliates</li><li> Leaves hair polished and scalp feeling soothed, clean and refreshed</li><li>Invigorating fresh scent</li><li>Suitable for all hair types</li></ul>

<ul><li>Intensely and instantly calms and soothes scalp discomfort, without weighting down the fiber. </li><li> Hair is instantly smooth and detangled. </li><li> Enriched with Niacinamide, a vitamin from the B3 family, known for its regulating and soothing powers.</li><li> Made with hair pros, approved by dermatologists. </li><li> Hydrates and nourishes hair. </li></ul>

<ul><li>Helps repair molecular level hair damage</li><li>Hair is instantly smooth, shiny, healthy-looking and protected against external aggressions</li><li>Heat protection up to 230°C/450°F</li><li>Formulated with Peptides bonder + 5 Amino acids</li><li>Suitable for all damaged hair textures, colour-treated, lightened & natural hair</li></ul>

</li><li>Washes and conditions in one step</li><li>Conditioning ingredients help to detangle </li><li>Hearty lather rinses clean with a fresh scent</li><li>Leaves hair full and healthy-looking</li><li>Sulfate free, Paraben free, Gluten free, Vegan formula with UV protection</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Dry Wax for texture and definition</li><li>Defines and controls any texture</li><li>Creates clean, "lived in" looks</li><li>Great for pliable style</li><li>Delivers long-lasting hold with a moveable finish</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Conditioner: the hair is shinier, smoother & more resistant.</li></ul>

<ul><li>Anti-deposit protector mask</li><li>Helps protect hair from excess copper coming from water, which can impact colour results in salon & cause breakage.</li><li>Complement your colour, balayage and lightening results from your salon.</li></ul>

<ul><li>#1 best-selling Tea Tree Shampo</li><li>Contains special ingredients and tea tree oil to help wash away impurities</li><li>Leaves hair fresh, clean, and full of vitality and luster</li><li>Cruelty free</li><li>Zero plastic packaging</li></ul>

<ul><li>Gentle cleasing formula provides weightless, long-lasting hydration for curls and coils </li><li>Silicone-free for a natural touch </li><li>Ultra-creamy formula that transforms into a rich and enveloping foam when in contact with water </li><li>The go-to shampoo if you have fine open curls </li><li>For healthy looking and easy to detangle curls and coils </li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Hair is stronger and nourished; up to 97% less breakage*** and up to 2x shinier** </li><li>Smooth hair for up to 24hrs** and heat protection up to 230°C**</li><li>Lightweight, natural finish; hair has more body and discipline</li><li>Its rich texture is instantly absorbed by the hair fibre without weighing it down </li><li>For all hair textures, colour-treated, damaged, bleached & natural hair </li></ul>