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<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Dry Wax for texture and definition</li><li>Defines and controls any texture</li><li>Creates clean, "lived in" looks</li><li>Great for pliable style</li><li>Delivers long-lasting hold with a moveable finish</li></ul>

<ul><li>Perfect for very fine or thinning hair, or for those suffering from hair loss.</li><li>Detangles the fiber without weighing it down.</li><li>Thickens the hair for an immediate densifying* effect.</li><li> Hypoallergenic formula.</li></ul>

<ul><li>Extreme hold, maximum volume</li><li>Provides all-day hold with high shine, fullness and texture</li><li>Provides UV protection</li><li>Fights frizz in any climate</li><li>Color safe, Vegan, Paraben free formula</li></ul>

<ul><li>Luxurious Ammonia-free permanent hair colour. </li><li> Salon colour experience powered by oil. </li><li>Unique Oil powered ODS technology for high impact colour and optimal scalp comfort.</li><li>Up to 100% white hair coverage. Up to +48% shinier result* </li><li> Vegan formula </li></ul>

<ul><li>Oreor Oxydant Developer cream</li><li>From industry leaders L'Oréal</li><li>For consistent, reliable results</li><li>20 vol, 1 litre bottle supplied</li></ul>

<ul><li>Designed for 1500ml Serie Expert & Metal Detox salon-sized bottles </li><li>This pump makes it easy to dispense the right amount of product </li></ul>

<ul><li>Colour-safe formula repairs and protects worn-down locks</li><li>Super Strong Complex rebuilds hair from within</li><li>Conditioning agents improve texture and add shine</li><li>Helps protect and prevent further damage</li></ul>

</li><li>Great for messy, undone styles</li><li>Flexible, webby texture forms and separates</li><li>Conditioning ingredients leave hair soft and manageable</li><li>Long-lasting hold</li><li>Paraben free, Gluten free, Vegan, colour safe formula</li></ul>

<ul><li>Replenishes hair while extending colour vibrancy</li><li>Infused with antioxidant-rich pomegranate extract to help prevent colour fade from environmental exposure and free radical damage</li><li> Borage oil helps soften, adds manageability and boosts shine</li><li>94% natural origin* ingredients</li><li>Vegan, Cruelty Free, Sulfate Free & Paraben Free</li></ul>

<ul><li>Maximum hold finishing spray</li><li>Provides powerful hold and memory</li><li>Leaves hair with a super shiny, reflective finish</li><li>Excellent for medium to coarse hair types</li><li>Paraben free, gluten free, Vegan, colour safe formula</li></ul>

<ul><li>Sulfate-free shampoo gently cleanses hair while protecting colour</li><li>Infused with antioxidant-rich pomegranate extract to help prevent colour fade from environmental exposure and free radical damage</li><li> Borage oil helps soften, adds manageability and boosts shine</li><li>83% natural origin* ingredients</li><li>Vegan, Cruelty Free, Sulfate Free & Paraben Free</li></ul>

<ul><li>Perfect for coloured, very fine or thinning hair, or for those suffering from hair loss.</li><li>Gentle hypoallergenic formula.</li><li>Increases the appearance and feel of volume of the hair. </li><li>Can be used as a daily shampoo. </li><li>Suitable for sensitive scalps.</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks*, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

</li><li>Washes and conditions in one step</li><li>Conditioning ingredients help to detangle </li><li>Hearty lather rinses clean with a fresh scent</li><li>Leaves hair full and healthy-looking</li><li>Sulfate free, Paraben free, Gluten free, Vegan formula with UV protection</li></ul>

</li><li>Washes and conditions in one step</li><li>Conditioning ingredients help to detangle </li><li>Hearty lather rinses clean with a fresh scent</li><li>Leaves hair full and healthy-looking</li><li>Sulfate free, Paraben free, Gluten free, Vegan formula with UV protection</li></ul>

<ul><li>Flexible texture wax spray</li><li>Creates bendable texture</li><li>Creates a satin finish and adds pliability</li><li>Easy to apply to all hair types and lengths</li><li>Light aerosol mist is non-oily to create pliable texture</li></ul>

<ul><li>Smoothes and softens strands</li><li>Repairs and prevents damage</li><li>Heat-activated conditioners and thermal protectants help repair hair</li></ul>

<ul><li>Thickening foam for extra body, fullness and control</li><li>Creates lightweight body and volume for fine hair</li><li>Leaves hair manageable and shiny</li><li>Adds flexible control and locks in moisture</li><li>Prevents dryness and amplifies shine</li></ul>

</li><li>Maximum hold and shine</li><li>Clean, flake-free gel formula</li><li>Can be applied to wet or dry hair</li><li>Refreshing cool mint, tea tree and citrus fragrance</li><li>Paraben free, Vegan, colour safe formula </li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Gentle cleansing shampoo</li><li>Improves manageability and adds deep shine</li><li>Improve the surface texture and manageability</li><li>Great choice for colour-treated hair</li><li>Perfect for daily use</li></ul>

<ul><li>Hydrates, revives and detangles moisture-starved strands</li><li>Strengthens, adds elasticity, builds body and repairs damage</li><li>Strengthens the cuticle and improves elasticity</li><li>Makes hair shiny and manageable </li><li>Paraben free, gluten free, vegan, colour safe formula </li></ul>

<ul><li>Liquid curl definer</li><li>Conditions and protects textured tresses</li><li>Conditions, protects and strengthen curls</li><li>Adds weightless bounce</li><li>Specially formulated to minimise drying time</li></ul>

<ul><li>Detangles and repairs</li><li>Detangles and smoothes colour-treated hair</li><li>Hair looks and feels soft and hydrated</li><li>Helps prevent colour from fading</li><li>Provides UVA and UVB protection</li></ul>

<ul><li>Leave-in moisturiser and conditioner</li><li>Smoothes hair, reduces static and prevents dryness</li><li>Hawaiian Awapuhi helps balance moisture</li><li>Improves hair texture</li><li>Doubles as an excellent moisturiser for skin</li></ul>

<ul><li>Special ingredients and tea tree oil rid hair of impurities</li><li>Invigorates the scalp and leaves hair smelling great</li><li>The refreshing tingle wakes up weary hair</li></ul>

<ul><li>Smoothes and softens hair strands</li><li>Helps to repair and prevent damage</li><li>Tames and detangles unruly hair</li><li>Contains heat-activated conditioners and thermal protectants</li><li>Speeds up drying and styling time</li></ul>

<ul><li>Unique acid-gel cream technology with no ammonia to enhance, tone and neutralise any previously coloured hair </li><li>Provides an ultimate shine finish; hair is up to 30% more conditioned* (*After Dia Light application on bleached hair) </li><li>Neutralising gloss suitable for all bases and limitless toning.</li><li>Customize your results thanks to a large palette of shades from warm beige to cool ash tones for brunettes and blondes</li></ul>

<ul><li>Styling liquid that makes thin strands look and feel thicker</li><li>Adds shine, definition and soft memory</li><li>Creates body and definition</li><li>Shields hair from damaging UV rays</li><li>Ideal for fine hair and can be used on wet or dry hair</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Conditioner: the hair is shinier, smoother & more resistant.</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Anti-deposit protector mask</li><li>Helps protect hair from excess copper coming from water, which can impact colour results in salon & cause breakage.</li><li>Complement your colour, balayage and lightening results from your salon.</li></ul>

<ul><li>Cleanses, smoothes and softens hair</li><li>Makes rebellious locks softer and more manageable</li><li>Cleanses hair without stripping or plumping</li><li>Colour safe formula</li><li>Reduced drying time speeds up styling</li></ul>

<ul><li>Delivers advanced thermal protection to help protect against heat damage<ul><li>Controls your blowout for silky-smooth results.</li><li>Delivers a glossy shine</li><li>