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<ul><li>Rich hydrating treatment mask</li><li>For very dry & porous hair</li><li> Suitable for over-processed, thick/coarse, grey and heat damaged hair</li><li>Providing 7x* more moisture for up to 72 hours of softer hair**</li><li>Vegan formula</li></ul>

<ul><li>Perfect for building strength and reaching new lengths</li><li>12 different sizes in a natural nail shape</li><li>Top quality, lightweight ABS plastic</li><li>Easy to use</li><li>Use with 2AM London Build It Baby Builder Gel</li></ul>

<ul><li>Enriched with nurturing oil and citric acid</li><li>33% less breakage*</</li><li> Vegan formula </li><li> Suitable for color-treated hair</li><li>Bond Therapy Intensive treatment vs. non-conditioning shampoo</li></ul>

<ul><li>Powerful, high speed lightener that delivers up to 8 Levels of Lift</li><li>Contains Panthenol to help moisture retention </li><li>Gentle on the hair fibres</li><li>Eliminates warm, yellow undertones</li><li>Leaves a clear, sparkling, ultra-light finish</li></ul>

<ul><li>Separates curls and coils and adds shine</li><li>Preserves curl pattern</li><li>Vegan formula</li><li>Silicone free for a natural touch </li><li>Enriched with Vitamin E Oil </li></ul>

<ul><li>Intensely Hydrating </li><li>Helps protect the pattern of curls and coils </li><li>Free from silicone for a natural feel </li><li>Made with Manuka Honey Extract</li><li>Co-created with coilv& curl experts</li></ul>

<ul><li>Gentle, deep cleasing shampoo for curls and coils</li><li>Co-created with curl experts</li><li>Removes build-up while preserving your curl pattern </li><li>Infused with Manuka honey extract</li><li>Formulated without silicones, parabens, mineral oils, petrolatum and paraffins</li></ul>

<ul><li>Intensely nourishes, revitalises and strengthens hair in just 60 seconds </li><li>20 key benefits for all hair types </li><li>Non-colour depositing formula </li><li>Detangles, improves manageability and adds a silky finish </li><li>Shine-enhancing ingredients help hair reflect light to give hair luster </li></ul>

<ul><li>Pre-Bonded gel toner for ultimate post-lightening control</li><li>Colour represents the dominant colour of the shade family for ultimate predictability</li><li>Multi-dimensional gel toner with long-lasting results</li><li>Ammonia-free</li><li>Smooth gel formula for easy application on all hair types</li></ul>

<ul><li>Up to 3x more moisture</li><li>Heat protection from up to 230 degrees celcius</li><li>Frizz is controlled for up to 72 hours*</li><li>Infused with Aloe and Hyaluronic Acid</li><li>Vegan formula with no animal derived ingredients</li></ul>

<ul><li>Powerful, high speed lightener that delivers up to 9 Levels of lift</li><li>Helps protect hair integrity while lightening with optimal lift</li><li>Ideal for all hair patterns, all hair diameters and all techniques</li><li>Leaves hair feeling deeply nourished, healthy and smooth to the touch</li></ul>

<ul><li>Clean-feel, customisable texture</li><li>Delivers lightweight separation and major grit</li><li>Go from smooth to textured hair easily</li><li>Use alone or combine with any Style Link product</li></ul>

<ul><li>Locks in style for 8 hours while resisting humidity</li><li>For flexible holding and securing</li><li>Dry finish</li><li> No flaking</li></ul>

<ul><li>Weightless foam </li><li>Big volume and shine </li><li>Movable hold</li><li>Vegan formula* *no animal derived ingredients</li><li>Leaves hair conditioned and silky to touch </li></ul>

<ul><li>Extra dry high hold hairspray</li><li>Long-lasting Lift</li><li>Without crunch or stickiness</li><li>Strong all-day style control</li><li> Add texture and hold </li><li> Fast drying </li></ul>

<ul><li>Strong hold gel with no flaking</li><li>For defining and sculpting</li><li>Structure with shine</li><li>Vegan formula* *no animal derived ingredients</li></ul>

<ul><li>Extra hold hairspray</li><li> Humidity resistance </li><li> Fast-drying</li><li>Ultra high hold spray</li><li>Firm hold</li></ul>

<ul><li>Volumising Powder<ul><li>Adds grip and targets roots<ul><li>Lightweight powder<ul><li>Instant volume and shine</li></ul>

<ul><li> Instant strength and care for damaged hair </li><li> Heat protection </li><li> Infused with vegan squalane, a natural emollient that protects and repairs. </li><li> Ideal for hair that’s damaged by excessive styling and colouring </li><li> Suitable for all hair textures </li><li> Biolage is approved by cruelty free international </li></ul>

<ul><li> Damaged hair feels instantly healthier, conditioned, and more manageable </li><li> Ideal for hair that’s damaged by excessive styling and colouring </li><li> Infused with vegan squalane, a natural emollient that protects and repairs </li><li> Biolage is approved by cruelty free international</li><li>Contains 97% naturally derived ingredients </li><li> Up to 73% less breakage* *combing test after using the Strength Recovery Shampoo and Conditioning Cream on bleached hair vs classic shampoo </li></ul>

<ul><li> Instant strength and care for damaged hair </li><li> Ideal for hair that’s damaged by excessive styling and colouring </li><li> Cleanses while adding softness and smoothness with no weight </li><li> Infused with vegan squalane </li><li> Up to 73% less breakage* *combing test after using the Strength Recovery Shampoo and Conditioning Cream on bleached hair vs classic shampoo </li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour </li><li> Ideal for levels 5-8 </li><li> Pre-Paired with Matrix SoColor Sync tone-on-tone range for seamless results from root to tip, that lasts and fades on tone </li><li> Each tube of Matrix SoColor is 90ml meaning on average, there are 2 applications in every tube </li><li> 50 minute processing time</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour* </li><li> Perfect for colour correction, colour refresh and pre-toning hair, with just a 2-5 minute processing time </li><li> Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Pre-Bonded Permanent Colour range </li><li> Each tube of Matrix SoColor Sync is 90ml meaning on average, there are 2 applications per tube</li></ul>

<ul><li>For up to 3X stronger hair*</li><li>Reinforces weakened bonds and revives all hair types from chemical damage </li><li>Nourishes, conditions and revives bleached hair </li><li>Leaves hair feeling soft, shiny and strong </li><li>Lightweight formula which doesn't weigh hair down </li></ul>

<ul><li>Pump for 1L Matrix Shampoo</li><li>Dispense product easily without mess</li><li>For 1 litre bottles</li></ul>

<ul><li>Up to 7 levels of lift</li><li>Pre-Bonded with citric acid + glycine to help protect bonds to keep fibers strong</li><li>​Kaolin clay blend​ ideal for brush and hand painting</li><li>Whipped clay texture saturates and forms to hair’s natural bends, ideal for painting all patterns</li><li>A precise, no-drip balayage formula for every pattern</li></ul>

<ul><li>For up to 3X stronger hair*</li><li>Helps to reinforce weakened bonds and revive all hair types from chemical damage </li><li>Gentle formula, specially formulated for bleached hair </li><li>Cleanses whilst protecting sensitive hair fibres </li><li>Leaves hair feeling soft, shiny and stronger </li></ul>

<ul><li>Infused with liquid proteins to nourish, strengthen and soften hair </li><li>Cleanses, removes build-up and primes hair to receive the formula's reparative benefits </li><li>Reduces breakage in dry, brittle and damaged hair</li><li>Suitable for all hair types and textures</li><li>Formulated without Silicones and Parabens</li></ul>

<ul><li>Infused with liquid proteins to nourish, strengthen and soften hair </li><li>Reduces breakage in dry, brittle and damaged hair</li><li>Detangles, controls frizz and smoothes the cuticle </li><li>Suitable for all hair types and textures</li><li>Formulated without Sulfates, Silicones and Parabens</li></ul>

<ul><li>Infused with liquid proteins to nourish, strengthen and soften hair </li><li>Cleanses, removes build-up and primes hair to receive the formula's reparative benefits </li><li>Reduces breakage in dry, brittle and damaged hair</li><li>Suitable for all hair types and textures</li><li>Formulated without Silicones and Parabens</li></ul>

<ul><li>Infuses extremely dry hair with moisture and nourishment</li><li>Vegan formula</li><li>Light, easy to squeeze packaging</li><li>77% lighter than a container of the same size</li><li>No need to use conditioner, our highly concentrated formulas result in hair feeling more manageable and easier to detangle</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour* </li><li> Ammonia -free, formulated to deliver multi-dimensional, tone-on-tone colour deposit with no base lift that lasts up to 20 shampoos </li><li> Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Pre-Bonded Permanent Colour range </li><li> Each tube of Matrix SoColor Sync is 90ml meaning on average, there are 2 applications per tube </li><li> Up to 20 minutes processing time</li></ul>

<ul><li>Velvety leave-in hair treatment with UV and heat protection </li><li>Keep all vibrant, known to fade colours looking bold and radiating with prismatic shine </li><li>Smoothes and softens </li><li>Perfectly preps hair before air-dry or blow-dry styling </li><li>No stickiness, no residue, no coating </li></ul>

<ul><li>For Dark Brunettes</li><li>Removes unwanted red tones</li><li>Highly concentrated green formula </li><li>Enriching with deep cool tones </li><li>For coloured and natural dark bases </li></ul>

<ul><li>Leave-in cream that provides moisture and definition, without flaking or crunch</li><li>Co-created with curl experts for curls and coils</li><li>infused with Manuka honey extract</li><li>Helps revive curl pattern</li><li>Formulated without silicones, parabens, mineral oils, petrolatum and paraffins </li></ul>

<ul><li>Gentle, deep cleasing shampoo for curls and coils</li><li>Co-created with curl experts</li><li>Removes build-up while preserving your curl pattern </li><li>Infused with Manuka honey extract/li><li>Formulated without silicones, parabens, mineral oils, petrolatum and paraffins</li></ul>