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<ul><li>Lasting volume and root lift</li><li>Increases hair body</li><li>Soft hair grip to fight freshly-washed fluffiness</li><li>Enhances natural texture</li></ul>

<ul><li>Gently cleanses the hair and scalp</li><li>Soothes the scalp and reinforces the hair structure</li><li>Helps to balance the scalp’s moisture level</li><li>Nourishes the hair lengths, leaving them soft and supple</li><li>Rebalances the scalp and secures the future quality of the hair</li></ul>

<ul><li>Gently cleanses normal to dry hair types</li><li>Enriched with Glycerol to rebalance the hair's moisture level for a lightweight, healthy hair feeling</li><li>Vegan formula*</li><li>Free from SLS/SLES sulphates, silicones and artificial colourants</li><li>Up to 48 hours moisturisation, to hydrate hair and improve elasticity</li></ul>

<ul><li>A demi-permanent tone-on-tone hair colour creating a extra neutral tone direction</li><li>Moisturising demi-permanent hair colour</li><li>Extra natural tone direction</li><li>Up to 70% white hair blending</li><li>Up to 100% more shine* *vs. uncoloured hair.</il></ul>

<ul><li>Strong definition </li><li>Lightweight volume </li><li>Soft, non-crunchy texture after tousling</li><li>Helps to protect the hair against humidity </li></ul>

<ul><li>Instant, glamorous shiny hair</li><li>Non-overburdening</li><li>Detangling and light conditioning</li><li>Tames frizzy hair</li><li> Helps to protect against humidity </li></ul>

<ul><li>Provides shine and hair definition</li><li>Remouldable, flexible hair texture </li><li>Tames frizzy hair and reduces flyaways</li><li>Easy to apply and wash out</li></ul>

<ul><li>Gently cleanses normal to dry hair types</li><li>Enriched with Glycerol to rebalance the hair's moisture level for a lightweight, healthy hair feeling</li><li>Vegan formula</li><li>Free from SLS/SLES sulphates, silicones and artificial colourants</li><li>Up to 48 hours moisturisation, to hydrate hair and improve elasticity</li></ul>

<ul><li>Gently conditions and detangles normal to dry hair types</li><li>Enriched with Glycerol to rebalance the hair's moisture level for a lightweight, healthy hair feeling</li><li>Vegan formula</li><li>Improves manageability by up to 72%</li><li>For supple, soft hair, full of shine and bounce</li></ul>

<ul><li>Non-sticky formula</li><li>Pliable and remouldable hair definition</li><li>Velvety, non-greasy hair feeling</li><li>Wax-effect</li></ul>

<ul><li>Gently conditions and detangles normal to dry hair types</li><li>Enriched with Glycerol to rebalance the hair's moisture level for a lightweight, healthy hair feeling</li><li>Vegan formula</li><li>Improves manageability by up to 72%</li><li>For supple, soft hair, full of shine and bounce</li></ul>

<ul><li>Gentle cleansing shampoo with micellar technology for long-lasting smoothness </li><li>Ideal for course, wavy or frizzy hair in need of smoothing and control </li><li>Deposits keratin on rough parts of the hair, smoothing the surface and sealing in nourishing care agents </li><li>Panthenol delivers essential hydration and improves manageability without overburdening </li><li>Cell Perfector Technology help to repair hair by filling structural gaps and restore elasticity, while lightweight oils boost shine to the max </li></ul>

<ul><li>Strong hold</li><li>Remouldable </li><li>Provides hair grip and texture </li><li>Natural shine </li><li>Easy to apply and wash out</li></ul>

<ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Intermixable shades for endless creativity</li><li>Ammonia-free, pH-neutral formula mixture to minimise hair stress</li></ul>

<ul><li>Gently conditions and detangles normal to dry hair types</li><li>Enriched with Glycerol to rebalance the hair's moisture level for a lightweight, healthy hair feeling</li><li>Vegan formula</li><li>Improves manageability by up to 72%</li><li>For supple, soft hair, full of shine and bounce</li></ul>

<ul><li>Gently, yet effectively, cleanses coloured hair</li><li>Hair reaches its optimal pH level of 4.5, achieving 90% colour retention for up to 30 washes</li><li>Helps to protect the hair structure both inside and out</li><li>Free from SLS/SLES sulphates, silicones and artificial colourants</li><li>Vegan formula</li></ul>

<ul><li>Intensively nourishes and tames unruly, coarse, frizzy hair </li><li>Improves detangling, combability and manageability </li><li>Smooths the hair's surface and provides for up to 72 hours frizz control </li><li>Vegan formula </li><li>Free from sulphates, silicones, parabens, mineral oils, microplastics and artificial colourants </li></ul>

<ul><li>Gently cleanses and adds volume to fine hair</li><li>Lightweight formula improves inner hair strength and creates a fuller hair feeling</li><li>Helps to prevent hair static</li><li>Hair elasticity is improved</li><li>Vegan formula</li></ul>

<ul><li>Gently conditions to detangle damaged hair</li><li>Improves combability for up to 95% less hair breakage</li><li>Softens and seals the hair surface creating brilliant shine</li><li>Fast-rinse formula means 50% less water is required for rinsing</li><li>Advanced Technology with Vegan Keratin and Arginine instantly reverses 3 years of damage in just one application</li></ul>

<ul><li>Detangles normal to dry hair types</li><li>Enriched with Glycerol to moisturise hair for a lightweight feeling with improved elasticity</li><li>Smoothens the hair’s surface for a healthy-looking shine</li><li>Provides blow-dry heat protection</li><li>Vegan formula</li></ul>

<ul><li>Dry texture </li><li>Provides increased hair volume </li><li>Powdery and non-crispy to the touch</li><li>Natural look and shine</li><li>Light hold</li></ul>

<ul><li>Gently conditions to detangle damaged hair</li><li>Improves combability for up to 95% less hair breakage</li><li>Softens and seals the hair surface creating brilliant shine</li><li>Fast-rinse formula means 50% less water is required for rinsing</li><li>Advanced Technology with Vegan Keratin and Arginine instantly reverses 3 years of damage in just one application</li></ul>

<ul><li>Tames frizzy hair and provides a nourished hair feeling</li><li>Enhances natural texture </li><li>Improves detangling and combability</li><li>Helps to reduce hair breakage</li><li>Protects against humidity </li></ul>

<ul><li>Silicone-free shine and a nourished hair feeling </li><li>Lightweight and non-overburdening formula </li><li>Controls flyaways</li><li>Helps to protect against humidity </li><li>Easy combing and improved manageability of frizzy hair</li></ul>

<ul><li>Gently yet thoroughly cleanse hair and scalp</li><li>Effectively remove impurities and product build-up</li><li>Can also be used as part of hair preparation for chemical treatments</li><li>Vegan formula</li></ul>

<ul><li>Gently conditions to detangle damaged hair</li><li>Improves combability for up to 95% less hair breakage</li><li>Softens and seals the hair surface creating brilliant shine</li><li>Fast-rinse formula means 50% less water is required for rinsing</li><li>Advanced Technology with Vegan Keratin and Arginine instantly reverses 3 years of damage in just one application</li></ul>

<ul><li>Weightlessly conditions fine hair for greater body</li><li>Helps to prevent hair static for improved manageability and combability</li><li>Lightweight formula improves inner hair strength for a thicker, fuller hair feeling</li><li>For healthy-looking, shiny hair</li><li>Vegan formula</li></ul>

<ul><li>Provides in-depth care</li><li>Hair reaches its optimal pH level of 4.5, achieving 90% colour retention for up to 30 washes</li><li>Helps to reduce frizz</li><li>Helps to smooth the surface of each strand for brilliantly shiny hair</li><li>Vegan formula</li></ul>

<ul><li>An intensive treatment that smoothes and cares for unruly and brittle hair </li><li>Enriched with Keratin Smooth Technology and a combination of highly concentrated cationic polymers and silicone oils </li><li>Provides long-lasting smoothness, protection against humidity and a mirror-like shine </li><li>Cell Perfector Technology intensively repairs the internal hair structure and smoothes the hair's surface by depositing care agents on rough areas</li><li>Softens hair and significantly improves manageability </li></ul>

<ul><li>Seals up to 90% of split ends and prevents further splitting, for stronger hair</li><li>Helps to control unruly hair, leaving it smooth and soft</li><li>Provides blow-dry heat protection</li><li>Adds shine</li><li>Advanced Technology with Vegan Keratin and Arginine instantly reverses 3 years of damage in just one application</li></ul>

<ul><li>Natural, true-to tone colour result</li><li>Zero ammonia. Zero compromise.</li><li>Enriched with Phytolipid Technology for long-lasting colour results</li><li>100% white hair coverage</li></ul>

<ul><li>Seals up to 90% of split ends and prevents further splitting, for stronger hair</li><li>Helps to control unruly hair, leaving it smooth and soft</li><li>Provides blow-dry heat protection</li><li>Adds shine</li><li>Advanced Technology with Vegan Keratin and Arginine instantly reverses 3 years of damage in just one application</li></ul>

<ul><li>Gently, yet effectively, cleanses coloured hair</li><li>Hair reaches its optimal pH level of 4.5, achieving 90% colour retention for up to 30 washes</li><li>Helps to protect the hair structure both inside and out</li><li>Free from SLS/SLES sulphates, silicones and artificial colourants</li><li>Vegan formula</li></ul>

<ul><li>Removes visible dandruff flakes from the scalp whilst soothing</li><li>Vegan and dermatologically approved</li><li>Targets dry and oily scalp types that are prone to dandruff</li><li>Leaves the hair supple and shiny</li><li>Rebalances the scalp and secures the future quality of the hair</li></ul>

<ul><li>The pH-balanced formula is anti-inflammatory and protects the scalp from external aggressors</li><li>Helps to prevent new visible flakes, targeting dry and oily scalp types that are prone to dandruff</li><li>Instantly soothes the scalp, providing a calming and fresh feeling</li><li>Weightless, non-greasy and fast-absorbing formula</li><li>Rebalances the scalp and secures the future quality of the hair</li></ul>

<ul><li>Activates the hair roots* and energises the scalp *Increases the ratio of active hair follicles.</li><li>Promotes the micro-circulation** of blood in the scalp to reduce non-pathological hair loss after just 6 weeks*** **With regular use when combining the Root Activating Shampoo and Serum. ***Free from Sodium Lauryl Sulphate & Sodium Laureth Sulphate, silicones and artificial colourants. </li><li>Helps to increase the production of HGF (Hepatocyte Growth Factor)</li><li>Weightless, non-greasy and fast-absorbing formula</li><li>Rebalances the scalp and secures the future quality of the hair</li></ul>