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<ul><li>Acidic demi-permanent with no ammonia and balanced pH for reliable even color</li><li>Contains wheat amino acids for mirror-like shine and condition; it’s like a lip-gloss for your client’s hair! </li><li>Gloss, tone, refresh, correct or blend grays in 20 minutes.</li><li>No lift</li><li>Mix of direct and oxidative dyes for a sheer result</li></ul>

<ul><li>Liquid, acidic demi-permanent toners with built-in bonder technology to tone and strengthen hair in 1 step</li><li> Helps repair and protect the most damaged strands following any lightening service </li><li> With Citric Acid and Taurine to help reduce damage and alkalinity for optimal colour results </li><li>Delivers incredible shine and condition with true-to-tone results</li><li>Perfect for sensitized to very sensitized hair</li></ul>

<ul><li>Unique developer for Shades EQ colour</li><li>2% hydrogen peroxide specifically formulated to maintain an acidic pH </li><li>No lift</li><li>Suitable for applications </li></ul>

<ul><li>100% Remy Grade Human Hair With Tapered Tips</li><li>Keratin Infused</li><li>New Gorgeous Strip Lash Styles Inspired By Prestige & Boutique Styles</li><li>Extra curl & volume</li><li>flared lash style</li></ul>

<ul><li>Easy to apply </li><li>Removes undies in seconds </li><li>Gentle, no drip formula </li><li>Use with seamless undies and duo bond & seal </li></ul>

<ul><li>Easy 2 step process</li><li>Lash to lash bond </li><li>Comfortable wear </li><li>Strong hold, won't lift or tug </li><li>Up to 10 day wear </li></ul>

<ul><li>Pre-glued lash clusters</li><li>Easy 1 step application </li><li>18+ hour wear </li><li>Easy removal </li><li>Up to 4 applications </li></ul>

<ul><li>Look and feel so natural with the Ardell 422 Naked Lashes! Create a captivating gaze that features the lightest, most natural-looking lashes around </li><li>Mid-length, extra soft fibers with tailored, finer tips that blend seamlessly with your natural lashes - No eyeliners or eyeshadow needed</li><li>Breezy, flared lash style accentuates eyes perfectly </li><li>Comfy invisiband that blends and moves seamlessly with your natural lashes</li></ul>

<ul><li>Ardell's cult-favourite falsies; Pro Faux Mink Demi Wispies amplifies your natural lash to glamorous new dimensions</li><li>Signature wispie style with intricately crafted crisscrossing lash fibres for outstanding feathering and curl </li><li>Ultra-luxurious, soft-to-the-touch fibers with fine, tapered tips </li><li>Classic flared style for an eye-widening effect</li><li>Comfy invisiband that blends and moves seamlessly with your natural lashes</li></ul>

<ul><li>Ardell's iconic feathery style with crisscrossed, curled fibers for a fluttery look</li><li>Medium volume and long length</li><li>Feathery, full plush lashes for fearlessly bold party looks in a snap</li><li>Classic flared style for an eye-widening effect</li><li>Invisiband® provides an undetectable lash band and the most comfortable wear</li></ul>

<ul><li>Up to 10 day wear </li><li>No show superfine band </li><li>Up to 6 applications </li><li>50% more lashes than competitive</li></ul>

<ul><li>Formulated with Skin Firming Technology and Prolong and Protect Tanning Agent</li><li>Gives the ultimate tan in as little as two hours</li><li>100% Vegan & Cruelty Free</li><li>Paraben & Silicone free</li><li>50% Recycled Bottle</li></ul>

<ul><li>Up to 10 day wear </li><li>No show superfine band </li><li>Up to 5 applications </li><li>50% more lashes than competitive </li></ul>

<ul><li>Voluminous lashes </li><li>Super Soft</li><li>Fine tapered fibers</li><li>Delicate curl</li><li>Knot-Free Invisiband For A Seamless Look & Comfortable Wear</li></ul>

<ul><li>Up to 10 day wear </li><li>No show superfine band </li><li>Up to 6 applications </li><li>50% more lashes than competitive </li><li>Lightweight full volume and longest lengths</li></ul>

<ul><li>Double-sided luxury tanning mitt</li><li>Water resistant barrier prevents stained palms</li><li>Washable and reusbale</li><li>Suitable for use with mousse, mist or lotion</li></ul>

<ul><li>Unique developer for Shades EQ colour</li><li>Transforms Shades EQ's iconic liquid gloss into a versatile gel </li><li>2% hydrogen peroxide specifically formulated to maintain an acidic pH</li><li>Perfect for lowlights, contouring and defining</li><li>No lift</li></ul>

<ul><li>Up to 10 day wear </li><li>No show superfine band </li><li>Up to 6 applications </li><li>50% more lashes than competitive </li><li>Full volume and intense black</li></ul>

<ul><li>Up to 10 day wear </li><li>No show superfine band </li><li>Up to 5 applications </li><li>50% more lashes than competitive </li></ul>

<ul><li>Knot-free, tapered tips individuals</li><li>Versatile, easy to customize length and volume, layer, accent or fill in</li><li>20 strands per cluster</li><li>Criss-cross layering in clusters</li><li>Convenient removable adhesive strip for easy application</li></ul>

<ul><li>Up to 10 day wear </li><li>No show superfine band </li><li>Up to 6 applications </li><li>50% more lashes than competitive </li><li>Light volume with delicate curl</li></ul>

<ul><li>Gives the ultimate tan in just two hours </li><li>Specially formulated with Skin Firming Technology and Prolong & Protect Tanning Agent </li><li>Delivers long-lasting, natural results for that year round glow </li><li>100% Vegan & Cruelty Free; Paraben & Silicone free</li><li>50% Recycled Bottle</li></ul>

<ul><li>Pre-glued lash clusters</li><li>Easy 1 step application </li><li>18+ hour wear </li><li>Easy removal </li><li>Up to 4 applications </li></ul>

<ul><li>Replicate salon-made lash extensions with crisscross fibers in an intense D-Curl for a wide eyed look </li><li>Ideal for almond or close-set eyes </li><li>Sexy flared style that fans out to the edges </li><li>Lightweight falsies stay comfortable even after long hours of wear </li><li>Comfy invisiband that blends and moves seamlessly with your natural lashes</li></ul>

<ul><li>Use more for a full look</li><li>Easy to apply, last for weeks</li><li>Permanently curled and knot free</li><li>Pack contains 56 lashes</li><li>60% more lash strands compared to regular individual lashes</li></ul>

<ul><li>Fluffy and barely there! Widens and brightens your eyes without any extra bulk </li><li>Lightweight and comfortable for day-to-night wear </li><li>Luxuriously layered with crisscrossing soft lash fibers for an authentic boost of shape, style and texture </li><li>Classic flared style for an eye-widening effect</li><li>Comfy invisiband that blends and moves seamlessly with your natural lashes</li></ul>

<ul><li>Produces natural, tanned results when applied daily</li><li>Our Superfoods Boost helps to soften and smooth skin</li><li>100% Vegan & Cruelty Free</li><li>50% recycled tube</li><li>Mineral Oil free</li></ul>

<ul><li>Up to 10 day wear </li><li>No show superfine band </li><li>Up to 6 applications </li><li>50% more lashes than competitive </li></ul>

<ul><li>Blended with Skin Firming Technology and our Prolong & Protect Tanning Agent</li><li>Our Superfoods Boost helps to soften and smooth skin</li><li>100% Vegan & Cruelty Free</li><li>50% recycled bottle</li><li>Mineral Oil free</li></ul>

<ul><li>Up to 10 day wear </li><li>No show superfine band </li><li>Up to 6 applications </li><li>50% more lashes than competitive </li></ul>

<ul><li>Flared faux mink falsies </li><li>Soft volume </li><li>Luxurious faux mink fibers </li><li>Knot-free invisiband</li><li>Fine tapered tips</li></ul>

<ul><li>New Volumizing full lash</li><li>Neverflat Curl Technology</li><li>Ultra-curled, tapered tip lashes</li><li>Multi-dimensional for an enhanced 3D effect</li><li>Flawlessly glamorous</li></ul>

<ul><li>Specially formulated with our prolong & protect tanning agent</li><li>Skin firming technology</li><li>Enriched with superfoods boost - shea butter and avocado extract</li><li>100% Vegan & Cruelty Free</li><li>With colour guide</li></ul>

<ul><li>Enhance your skin care routine with a perfectly personalised glow</li><li>Simply add to your usual moisturiser</li><li>Leaves skin radiant while correcting uneven skin tones</li><li>100% Vegan & Cruelty Free; Paraben & Silicone free </li><li>100% Recycled Bottle</li></ul>

<ul><li>Shimmer and glow with the Tan Truth Body Highlighter</li><li>Illuminating formula</li><li>Achieve a sun-kissed and high-shine glow</li><li>100% vegan & cruelty free</li><li>Zero stickiness</li></ul>

<ul><li>Perfect for achieving an even, streak-free glow</li><li>Super soft vegan bristles</li><li>Ideal for blending stubborn areas such as hands, elbows and knees</li><li>Add definition for an even, contoured look</li><li>Suitable for use on face and body</li></ul>