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<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Gentle cleasing formula provides weightless, long-lasting hydration for curls and coils </li><li>Silicone-free for a natural touch </li><li>Ultra-creamy formula that transforms into a rich and enveloping foam when in contact with water </li><li>The go-to shampoo if you have fine open curls </li><li>For healthy looking and easy to detangle curls and coils </li></ul>

<ul><li>Hair is stronger and nourished; up to 97% less breakage*** and up to 2x shinier** </li><li>Smooth hair for up to 24hrs** and heat protection up to 230°C**</li><li>Lightweight, natural finish; hair has more body and discipline</li><li>Its rich texture is instantly absorbed by the hair fibre without weighing it down </li><li>For all hair textures, colour-treated, damaged, bleached & natural hair </li></ul>

<ul><li> Gently clarifies and effectively removes dry and oily dandruff, while calming the scalp. From the first applications, the appearance of visible flakes is reduced*.*Clinical test on 44 subjects, 3 applications per week.</li><li> Enriched with Piroctone Olamine, suitable for dry and oily skin, antibacterial and antifungal active ingredient.</li><li> Made with hair pros, approved by dermatologists. </li><li> Suitable for dry and oily scalps.</li></ul>

<ul><li>Unique acid-gel cream technology with no ammonia to enhance and neutralise any previously coloured hair</li><li>Provides an ultimate shine finish; hair is up to 30% more conditioned* (*After Dia Light application on bleached hair)</li><li>Acid Technology colour for a seamless blend of colour</li><li>Neutralising gloss suitable for all bases and limitless toning.</li></ul>

<ul><li> This lightweight gel gently cleanses hair, while soothing and calming sensitive scalps. </li><li> Hair is soft, radiant and hydrated.</li><li> Enriched with Niacinamide, a vitamin from the B3 family, known for its regulating and soothing powers. </li><li> Made with hair pros, approved by dermatologists. </li><li> Hydrates and nourishes hair. </li></ul>

<ul><li> Gently clarifies and effectively removes dry and oily dandruff, while calming the scalp. From the first applications, the appearance of visible flakes is reduced*.*Clinical test on 44 subjects, 3 applications per week.</li><li> Enriched with Piroctone Olamine, suitable for dry and oily skin, antibacterial and antifungal active ingredient.</li><li> Made with hair pros, approved by dermatologists. </li><li> Suitable for dry and oily scalps.</li></ul>

<ul><li>Anti-metal cleansing cream sulphate-free shampoo</li><li>Helps protect hair from excess copper coming from water, which can impact colour results in salon and cause breakage</li><li>Patented technology enriched with Glicoamine backed by 7 years of research</li><li>Luxurious foaming texture and fresh citrus scent </li><li>Suitable for all types of coloured hair </li></ul>

<ul><li>Adds volume </li><li>Removes oily build up </li><li>Hydrates and adds shine</li></ul>

<ul><li> Purifies the scalp and the fiber from residue, sweat and oil for a fresher and cleaner feel. </li><li> Concentrated with 3% AHA, water-soluble acid. It helps to purify the surface of the scalp so that new cells can generate.</li><li> Made with hair pros, approved by dermatologists. </li><li> Lightweiht gel texture </li><li> Targeted for oily scalps. </li></ul>

<ul><li> This lightweight gel gently cleanses hair, while soothing and calming sensitive scalps. </li><li> Hair is soft, radiant and hydrated.</li><li> Enriched with Niacinamide, a vitamin from the B3 family, known for its regulating and soothing powers. </li><li> Made with hair pros, approved by dermatologists. </li><li> Hydrates and nourishes hair. </li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Shampoo: Up to 77% less surface damages* Up to 7x shinier hair** *Shampoo+Instant Resurfacing Masque after 5 applications **Shampoo+Instant Resurfacing Masque </li></ul>

<ul><li>Cleanses and resurfaces the hair </li><li>Enhance multidimensional shine of blonde hair</li><li>Help to smooth damaged hair</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>With the Serie Expert Pro Longer Lengths Renewing Shampoo: Up to 94% hair breakage reduction* *Instrumental test Pro Longer Lengths Renewing Shampoo + Lengths Renewing Conditioner</li><li>For visibily thicker looking lengths and ends</li></ul>

<ul><li> Purifies the scalp and the fiber from residue, sweat and oil for a fresher and cleaner feel. </li><li> Concentrated with 3% AHA, water-soluble acid. It helps to purify the surface of the scalp so that new cells can generate.</li><li> Made with hair pros, approved by dermatologists. </li><li> Lightweiht gel texture </li><li> Targeted for oily scalps. </li></ul>

<ul><li>Reinforcing formula infused with vitamin B6 and Biotin.</li><li>For more resistant, stronger looking hair.* *Brushing test. Shampoo, conditioner and mask vs classic shampoo on bleached hair</li><li>Shinier, stronger looking hair.</li></ul>

<ul><li>Help repair damage & restore original hair strength</li><li>Formulated with Peptides bonder + 5 Amino acids</li><li>Hair is stronger and nourished, with improved elasticity, movement and smoothness</li><li>Luxurious foaming texture cleanses, detangles hair and delivers a high level of care</li><li>Sulfate-free</li><li>Suitable for all types of coloured and damaged hair types</li></ul>

<ul><li>A neutralising system, enriched with magnesium and anti-yellowing agents. Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li><li>For neutralized & brightened grey hair.</li><li>Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li></ul>

<ul><li>Neutralising shampoo for light-medium brown hair</li><li>Blue Chroma Crème helps to instantly neutralize unwanted warm reflects for superior colour correction and care</li><li>Alternate Blue Chroma Crème with regular shampoo and adapt the leave-on time depending on desired degree of neutralization, from 2 to 5 minutes </li><li>Delivers up to 3x more shine*** </li></ul>

<ul><li>Deeply nourishes and conditions, leaving your hair strong and super soft.</li><li>For intense smoothing & glossy looking hair</li><li>Anti-frizz effect</li></ul>

<ul><li>Neutralising shampoo for blonde hair</li><li>Purple Chroma Crème helps to instantly neutralizes unwanted yellow reflects for a superior colour correction and care</li><li>Alternate Purple Chroma Crème with regular shampoo and adapt the leave-on time depending on desired degree of neutralization, from 2 to 5 minutes </li><li>Delivers up to 3x more shine*** </li></ul>

<ul><li>Rich, Permanent Hair Colour</li><li>Ultra-cool tones to luminous platinum blondes</li><li>Intense neutralising shades provide up to 4.5 levels of lift</li><li>Provides perfect coverage of grey hair</li><li>Enriched with Ionéne G and Incell to help strengthen and reinforce the hair fibre</li></ul>

<ul><li>Cleansing and clarifying anti-build up shampoo for curls and coils </li><li>Gently eliminates build-up whilst providing moisture </li><li>Silicone-free for a natural touch </li><li>Concentrated with Glycerin, Urea H & Hibiscus seed extract</li><li>Co-developed with curl experts</li></ul>

<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Long lasting durable permanent colour</li><li>Lifts up to 2-3 levels</li><li>Coverage of 70-100% white hair</li><li>Provides a cool colour and banishes brassy tones</li><li>Enriched with Ionene G and Incell, helps strengthen the feel of the hair</li></ul>

<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>For visibily thicker looking lengths and ends</li><li>With the Serie Expert Pro Longer Instant ends filler concentrate treatment: Up to 66% split ends reduction* *Instrumental test Pro Longer Lengths Renewing Shampoo + Lengths Renewing Mask + Instant ends filler </li></ul>

<ul><li>Translucent permanent hair colour</li><li>Neutralised finish and extreme luminosity </li><li>Provides up to 3 levels of lift boosted in cool reflects</li><li>+50% light reflection*, 4X more translucency* *vs Majirel Core </li><li>18 intermixable shades for natural-looking colour results</li></ul>

<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Rich, permanent hair colour with high resist technology</li><li>Provides perfect coverage of hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>High Croma colourant provides results without need to pre-lighten</li><li>Vibrant red highlights for brown hair</li><li>3 shades (Magenta Red, Pure Copper and Red)</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Treat your hair to the smoothing benefits of L'Oreal Professionnel's Steampod Serum</li><li>A heat protective concentrate designed in line with the Steampod Vapor Hair Straightener</li><li>Enriched with strengthening ceramides and a blend of avocado, almond and apricot oil</li><li> the serum helps to protect and repair hair that is regularly styled with heat, repairing and replenishing stressed tresses to leave every strand shiny, soft and healthy</li><li>For intense shine, add 2 drops of serum to the smoothing lotion or cream before pre-drying</li></ul>

<ul><li>Low commitment colour</li><li>Provides radiant tones</li><li>No Ammonia, tone-on-tone colour</li><li>Rich, deep reflects and exceptional soft feel</li><li>Up to 70% white hair coverage</li></ul>

<ul><li>Luocolour Permanent Hair Colour from L'Oréal Professionnel</li><li>Lightens up to two and a half to three levels</li><li>Grey/white coverage of up to 70%</li><li>Contains grape seed oil</li><li>10.12 Beige</li></ul>

<ul><li>Formulated for maximum shine and condition on coloured hair</li><li>Creates glossy luminous looking reflects and vinyl shine</li><li>No Ammonia, acidic tone-on-tone colour</li><li>Low commitment colour</li><li>Natural-looking colour that gradually fades away</li></ul>