Discover Pureology Hair Care
Established in California, Pureology revolutionized colour care as the first brand to blend purity with high performance. Renowned for crafting the gentlest, most effective formulas, their shampoos, conditioners, and treatments are all sulphate-free, vegan-friendly, and designed to provide exceptional colour protection for every hair type. Featuring a rich, luxurious lather and distinctive aromatherapy-inspired scents, Pureology’s innovative dual-action formulas deliver a pampering experience while safeguarding the vibrancy and health of each strand.
Explore the Pureology Collections
Hydrate
Combat damage with luxury care. Pureology Strength Cure is designed to address chemical and environmental stress, working to repair, strengthen, and protect, for hair that's twice as resilient.* For blonde hair, explore Pureology Strength Cure Blonde—a purple toning system that neutralises unwanted brassiness for a brighter, healthier finish.
*Instrumental test vs non-conditioning shampoo
Strength Cure
Defy damage with decadence. Pureology Strength Cure targets chemical and environmental damage to help fortify, repair and prevent damage for 2x stronger hair.* For blonde hair, discover Pureology Strength Cure Blonde, a purple toning system to strengthen, restore and fight brassiness.
*Instrumental test vs non-conditioning shampoo.
Color Fanatic
Enhance, rejuvenate, shield, and refine your hair with Pureology Color Fanatic. Achieve silky, mirror-like strands for up to 8 washes with the Top Coat and Tone collection—a high-gloss treatment designed to revive color vibrancy and radiance. For versatile hair care, try the Color Fanatic Leave-In Treatment and Conditioning Mask, offering 21 powerful benefits to protect and perfect every hair type.
Nanoworks Gold
Experience the ultimate indulgence ritual with Pureology's Nanoworks Gold. Infused with Golden Marula Oil and Keravis, these ultra-luxurious formulas rejuvenate extremely dry, dull hair, restoring it to its vibrant, golden prime. Instantly revive your hair with intense hydration, radiant shine, and a captivating aromatherapy blend of Dewy Pear, Ylang Ylang, and Golden Amber.
Pure Volume
Elevate your hair to new heights with Pureology Pure Volume. Crafted with Wheat Protein and Eucalyptus Extract, these weightless formulas boost body, fullness, and natural movement in fine, flat hair—all without weighing it down. The scalp is gently clarified to leave hair refreshed and revitalised, while a captivating blend of Pink Grapefruit, Wild Rose, and Cedarwood adds an irresistible fragrance.
Smooth Perfection
Keep your styles smooth and polished, rain or shine, with Pureology Smooth Perfection. Designed to combat frizz, these versatile formulas deliver silky, glossy finishes for straight hair while enhancing curl definition for textured hair. Enriched with Camellia and Shea Butter, they deeply nourish strands, leaving behind a cosy, indulgent aroma of Cocoa and Marshmallow Accord.
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Why choose Pureology?
ZEROSULPHATE®
All Pureology products are sulphate free for a gentle cleanse while protecting your hair colour.
Vegan Formulas*
All Pureology products are made without animal products or by-products, and are never tested on animals.
Concentrated Formulas
Only a ten pence coin amount (the same size as the logo on the lid of the bottle) is needed for each wash which means better value for you and good news for the environment. You can expect up to 80 washes from a retail sized shampoo, and up to 300 washes from the backwash size.
Mineral Oil Free + Paraben Free**
All Pureology Shampoo and Conditioner formulas are mineral oil free and paraben free.
AntiFade Complex®
Every Pureology formula contains their patented AntiFade Complex® with antioxidants and UVA/UVB sunscreens to protect colour vibrancy unlike anything else. Sunflower Seed, UV filter and Vitamin E fight colour-depleting environmental effects while helping to ensure a lasting shine.
Decadent textures. Captivating fragrances. Rich, creamy lather.
Pureology's signature aromatherapy fragrances are designed to take you on a unique sensorial journey. Using the finest ingredients sourced from nature, Pureology gives an indulgent experience.
Dual-Benefit Formulas for All Hair Types
Fed up of choosing between colour care and everything else? Pureology's dual-benefit formulas deliver superior colour protection as well as whatever else the hair needs, whether that's moisture, strength, volume or smoothness.
95% Post-Consumer Recycled Materials***
All Pureology Shampoo and Conditioner bottles (excluding cap) are created with 95% post-consumer recycled materials.
*Every Pureology formula is made without animal by-products. Pureology never tests on animals.
**In Pureology Shampoos and Conditioners.
***The Shampoo and Conditioner bottles, excluding cap, are created with 95% post-consumer recycled materials.
Frequently asked questions
All Pureology products are made with vegan formulas without animal derived products or by-products. Pureology never tests on animals.
All Pureology products are sulphate free to allow for a gentle cleanse. Sulphates are a type of surfactant which may strip colour vibrancy. Some Pureology products contain surfactants, however these are not sulphates and provide superior colour preservation.
Pureology products are suitable for all types and textures of colour-treated hair. Pureology's AntiFade Complex and gentle ingredient blend ensures that coloured hair stays vibrant for lasting colour payoff. Pureology products are also suitable for non-colour treated hair with ranges tailored to target a wide range of hair concerns.
Pureology products are highly concentrated and made to last. A little goes a long way. Only a ten pence coin sized amount is needed for each wash to produce a rich, creamy lather. You can expect a 266ml shampoo to last up to 80 washes, and a 1 litre bottle to last up to 300 washes.
Colour care without compromise is the power of Pureology. With concentrated formulas and extra creamy lathers, each Pureology range is tailored to target the most common hair concerns while delivering superior colour protection.
The iconic Hydrate range is best suited to dry hair. The ultra-nourishing formulas shield against damage, seal in vibrant colour and smooth even the thirstiest strands from root to tip to restore moisture and suppleness. For fine, dry hair, try Hydrate Sheer for a lighter cleanse.
For damaged, colour-treated hair, reach for Strength Cure. The protein infused, fortifying formulas target and help to repair damage for 2x stronger strands and a luscious, nourished feel.* For damaged blonde hair, the Strength Cure Blonde range includes a purple shampoo and conditioner to neutralize brassiness whilst repairing strength.
*Instrumental test. Strength Cure Shampoo and Conditioner vs non-conditioning shampoo.
Instantly revive, renew and restore dull, tired looking hair with Nanoworks Gold. The super-rich, luxurious formulas transform lacklustre hair for 4x smoother strands.* Golden Marula Oil helps to keep hair soft and moisturised with protein Keravis for added strength.
*Instrumental test. Nanoworks Gold Shampoo and Conditioner vs non-conditioning shampoo.
For multi-benefit solutions, the award-winning Color Fanatic Multi-Tasking Spray and Conditioning Mask both deliver 21 benefits to restore, perfect and protect all hair types.
Lift and restore bounce to fine, flat hair with Pure Volume. These lightweight formulas weightlessly add volume, movement and fullness for supremely soft hair that flows freely.
For dehydrated, frizz-prone hair, Smooth Perfection instantly smooths and reduces frizz with a lustrous shine for sleek, reflective results on straight hair and a defined curl pattern on curly hair.
Each Pureology range is designed to target a specific hair concern while offering superior colour protection. Whether you're looking to repair hair breakage, replenish dry hair, smooth frizz or add volume, there is a Pureology range for you! A perfect choice for conscious clients, all Pureology products are vegan friendly and sulphate free.