Our Brands Exclusively Available At Sally Beauty
At Sally Beauty, our exclusive brands are created to deliver professional performance, trusted results, and exceptional value. Developed with experts and loved by customers, each brand is designed to meet real salon and at-home needs, from everyday essentials to advanced hair and beauty solutions.
Discover Wunderbar, XP, Lomé Paris, Proxelli, Barnum, and S-Pro—a curated collection of exclusive brands that combine innovation, quality, and reliability. These brands offer proven formulas and tools you can rely on, without compromise.
Wunderbar
Wunderbar is a vegan brand delivering reliable performance and everyday value. The range includes hair care, styling, and hair colour products designed for professional and at-home use. Wunderbar combines quality, practicality, and conscious formulation to support results across every step of the hair routine.
XP
XP is a professional hair colour brand offering everything from natural tones to bold, vibrant shades. Alongside a supporting range of colour equipment, XP formulas are infused with essential herbs to help nourish the hair while delivering rich, high-quality, long-lasting colour results trusted by professionals.
Lômé Paris
Lômé Paris is inspired by effortless Parisian style, offering a vibrant range of hair colour and care products. Delivering 100% grey coverage and long-lasting colour results, the formulas are enriched with glycerin, vitamin B5, and wheat proteins to create an intense yet natural finish with exceptional shine.
Proxelli
Proxelli is a professional electrical brand designed to balance elegance with performance. From ergonomic hairdryers and adjustable hair clippers to sleek straighteners with a curling function, Proxelli tools are thoughtfully engineered down to the smallest detail to deliver effortless, professional styling results.
Barnum
Barnum creates high-quality hair styling tools made with first-class materials and thoughtful ergonomic design. From advanced hair straighteners and professional brushes to hair dryers, Barnum tools are crafted with a genuine love for hair—helping you achieve a smooth, just-out-of-the-salon finish at home.
S-PRO
S-PRO offers a wide range of great-value essentials for hair and beauty treatments at home. From waxing and bleaching products to pre-wax lotions, sprays, and practical accessories like hair brushes and beauty bags, S-PRO delivers industry-trusted, high-quality products that are affordable and easy to use.
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