<ul><li>Specifically formulated for use on super-lightened, grey or bleached hair</li><li>Helps remove unwanted yellow hues</li><li>Changes hair colour to silver/ash tones</li><li>Formulated with super violet pigments</li><li>Suitable for use on natural and synthetic hair types</li></ul>

<ul><li>Intensely nourishing leave-in treatment </li><li>Infused with violet pigments to help counteract yellow tones in blonde and grey hair</li><li>Formulated with Soy Protein and Fibre Bond Technology to help strengthen and protect the hair cuticle </li><li>Leaves the hair feeling soft, nourished and more manageable</li><li>100% vegan friendly & cruelty free</li></ul>

<ul><li>Sulphate free formula specifically formulated for use on super-lightened, grey or bleached hair</li><li>Helps remove unwanted yellow hues</li><li>Changes hair colour to silver/ash tones</li><li>Formulated with super violet pigments</li><li>Suitable for use on natural and synthetic hair types</li></ul>

<ul><li>Sulphate free formula specifically formulated for use on super-lightened, grey or bleached hair</li><li>Helps remove unwanted yellow hues</li><li>Changes hair colour to silver/ash tones</li><li>Formulated with super violet pigments</li><li>Not suitable for use on synthetic hair extensions</li></ul>

<ul><li>Sulphate free formula</li><li>Specifically designed for use on superlightened, grey and bleached tones</li><li>Helps remove unwanted yellow tones</li><li>Formulated with super violet pigments</li><li>Hair colour is transformed and radiance restored</li></ul>

<ul><li>Intense formula specifically designed for use on dark, brunette and lightened brunette tones</li><li>Kind and gentle on hair, perfect for use on hair extensions</li><li>Formulated with deep blue pigments that neutralise unwanted warm tones to reveal fresher, cooler tones for a more even colour balance</li><li>Can be used as toner after the lightening process to help neutralise any unwanted warm tones</li><li>100% vegan and sulphate free</li></ul>

<ul><li>Banish unwanted yellow tones in highlighted, bleached or blonde shades</li><li>Effective in enhancing silver tones in white or grey hair</li><li>Leaves hair feeling shiny and soft</li><li>Breathes new life into colour</li><li>Sulphate free formula</li></ul>

<ul><li>Designed to lock in bright, vivid colour</li><li>Perfect for grey, white or blonde tones, hair is transformed</li><li>Neutralises any yellow tones</li><li>Leaves hair soft, shiny and incredibly radiant</li><li>100% salt and sulphate free</li></ul>

<ul><li>For Dark Brunettes</li><li>Removes unwanted red tones</li><li>Highly concentrated green formula </li><li>Enriching with deep cool tones </li><li>For coloured and natural dark bases </li></ul>

<ul><li>Get Up to 6X less breakage with our most neutralising system yet</li><li>Helps repair and protect fragile hair; Protected Colour. Professional Care.</li></ul>

<ul><li>So Silver System Conditioner takes blonde and grey hair from brittle and dull to supple and luminous through targeted hydration and imparting a glossy shine to every strand. *System consists of shampoo to neutralise yellow and conditioner for softness and shine.</li></ul>

<ul><li>Get Up to 10X less breakage with our most neutralising system yet</li><li>Helps repair and protect fragile hair; Protected Colour. Professional Care.</li></ul>

<ul><li>Get Up to 10X less breakage with our most neutralising system yet</li></ul>

<ul><li>For Dark Brunettes</li><li>Removes unwanted red tones</li><li>Highly concentrated green formula </li><li>Enriching with deep cool tones </li><li>For coloured and natural dark bases </li></ul>

<ul><li>Get Up to 10X less breakage with our most neutralising system yet</li></ul>

<ul><li>Sulphate free formula specifically formulated for use on super-lightened, grey or bleached hair</li><li>Helps remove unwanted yellow hues</li><li>Changes hair colour to silver/ash tones</li><li>Formulated with super violet pigments</li><li>Suitable for use on natural and synthetic hair types</li></ul>

<ul><li>Intense formula specifically designed for use on dark, brunette and lightened brunette tones</li><li>Kind and gentle on hair, perfect for use on hair extensions</li><li>Formulated with deep blue pigments that neutralise unwanted warm tones to reveal fresher, cooler tones for a more even colour balance</li><li>Can be used as toner after the lightening process to help neutralise any unwanted warm tones</li><li>100% vegan and sulphate free</li></ul>

<ul><li>For Dark Brunettes</li><li>Removes unwanted red tones</li><li>Highly concentrated green formula </li><li>Enriching with deep cool tones </li><li>For coloured and natural dark bases </li></ul>

<ul><li>Get Up to 6X less breakage with our most neutralising system yet</li><li>Helps repair and protect fragile hair; Protected Colour. Professional Care.</li></ul>

<ul><li>Matrix Total Results So Silver Shampoo</li><li>Neutralizes brassy warmth and eliminates dull, yellow tones</li><li>Illuminates highlights on blondes</li><li>Adds brightness for color-treated and natural hair</li><ul>

<ul><li>So Silver Custom Silver-enhancing mask is a blue-based silverising treatment that adds cool dimension to blonde hair and silverises grey hair.</li></ul>

<ul><li>Toning Purple Shampoo</li><li>Enriched with Fig and Orchid Flower Extract</li><li>Neutralises brassy and yellow tones</li><li>Smooths hair</li><li>Softens Hair</li></ul>

<ul><li>So Silver System Conditioner takes blonde and grey hair from brittle and dull to supple and luminous through targeted hydration and imparting a glossy shine to every strand. *System consists of shampoo to neutralise yellow and conditioner for softness and shine.</li></ul>