New Oxford Street

<ul><li>More performance - up to 100% more shine with a new moisture protecting complex.</li><li>More convenience - the new liquid formula with 1:1 mixing ratio allows for easier formulation, faster mixing and more efficient application.</li><li>More versatility - the liquid demi that allows you to choose either a gel or a cream consistency. Experience the ease of use of a gel or the precision application only a cream can deliver.</li><li>Provides up to 40% less alkalising agents to ensure even colour results and to protect from hair breakage.</li></ul>

<ul><li>Steel reinforced frame with stylish chrome accents</li><li>Reclining backrest, reclines up to 155 degrees</li><li>Adjustable headrest</li></ul>

<ul><li>Create the perfect sunkissed colour - in an instant!</li><li>Our Superfoods Boost helps to soften and smooth skin</li><li>100% Vegan & Cruelty Free</li><li>50% recycled bottle</li><li>Mineral Oil free</li></ul>