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Whenever we see the latest makeup look on Instagram, or realise that none of the models on the catwalk really look like ourselves, do you get the urge to throw your phone across the room? We do. Even looking ‘fashionably natural’ takes effort and it never seems to get any easier. That’s why at Sally Beauty we believe our customers should celebrate just being themselves, especially as we finally start to meet our friends again.

All of the Sally team want you to not just look your best but also FEEL your best. It‘s about being comfortable in your own body and embracing your real self. So, no matter your skin tone, hair type, body shape or gender identity, we’re here to help in the first of our two part Express Yourself.

Hair Care

When we say we offer hair care products suited to all hair types we really mean it. We’re not all born the same and that couldn’t be more obvious than when we look at the straight, curly, frizzy or short locks that our friends have. Whether it’s race, gender or culture, hair is a symbol of all our identities and is a great way to express yourself. The key to getting your hair looking and feeling its best is by using the right products.

Preparation

It all begins with the treatment, shampoo and conditioner that we use on our hair. You already know that Sally Beauty have a great selection of brands, but nobody should be without the brand new Olaplex Moisture Mask. This intense treatment makes your natural hair the centre of attention and, used alongside the Maria Nila range, lets you style with confidence.

Finishing

The beauty of embracing your natural hair is that the time you spend finishing the style is dramatically reduced. Remember, we’re really trying to go for an effortless feel. So whether you’re volumising with the help of Kemon Liding Spray or smoothing thanks to Redken Frizz Dismiss, it’s time to get dressed up and show off the real you.

Body Hair

For decades women have been told that a hair-free body was the norm. However, in recent years it’s become a more personal choice whether you choose to wax, trim or leave as nature intended. Body hair is natural, it grows to protect our skin from things like heat and water, and should be cared for in just the same way as the rest of our body.

Whatever you choose to do with your hair, Sally offer a variety of products to help in what many see as a body positive journey. Whether you choose to wax with our S-PRO collection or simply moisturise using our unrivalled range of butters, oils and lotions, it’s your body and that means it’s your choice.

Treat your body with Sally’s favourites

We understand having the confidence to express your true self is easier said than done, but always put your needs first when finding the right hair and beauty products. We promise to be here to help you in your journey towards self-discovery, and remember you can always email us with your questions. For more tips on giving your body some self-care, why not read our Valentine’s Day blog Give yourself the gift of self-love this February?

Discover more products that celebrate the real you at Sally Beauty and keep an eye out for Part Two of Express Yourself on the Beauty By You page.