L'Oréal Professionnel

<ul><li>Permanent vegan friendly* hair colour cream</li> <li>Even, rich, true-to-tone colour with 100% white hair coverage***</li> <li>Faster, smoother mixing and easier application**</li> <li>Odour Trapping Technology for up to 2x less ammonia odour**</li> <li>Caring Complex leaves hair smooth and shiny, and up to 3x softer**</li></ul>

<ul><li>L'Oréal Professionnel Dia Activateur</li><li>For use with Dia Color and Dia Light tube colour</li><li>Caters for all technical applications</li><li>6 vol, 1 litre bottle supplied</li></ul>

<ul><li>Lifts up to 2 levels</li> <li>Boosts hair's natural shine with consistent results</li> <li>For consistent, reliable results</li> <li>There are 3 strengths of Oxydant available: 3.75% (12.5 vol), 6% (20 vol) and 9% (30 vol)</li></ul>

<ul><li>Designed for 1500ml Serie Expert & Metal Detox salon-sized bottles </li><li>This pump makes it easy to dispense the right amount of product </li></ul>

<ul><li>Reinforcing formula infused with vitamin B6 and Biotin. Intense conditioning.</li><li>For more resistant, stronger looking hair.* *Brushing test. Shampoo, conditioner and mask vs classic shampoo on bleached hair</li><li>Shinier, stronger looking hair.</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks*, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Shampoo: Up to 77% less surface damage*. Up to 7x shinier hair**. *Shampoo+Instant Resurfacing Masque after 5 applications. **Shampoo+Instant Resurfacing Masque </li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Conditioner: the hair is shinier, smoother & more resistant.</li></ul>

<ul><li>L'Oréal Professionnel INOA ODS Oxydant developer</li><li>Used with hair colour</li><li>Contains 16 applications</li><li>20 vol, 1l supplied</li></ul>

<ul><li>Thermo-modelling shape memory spray</li><li>Creates wavy or subtle blowdries and wave set-styles</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Mask: Up to 77% less surface damage*. Up to 7x shinier hair**. *Shampoo+ Instant Resurfacing Masque after 5 applications. **Shampoo + Instant Resurfacing Masque</li></ul>

<ul> <li>Lock in day 1 colour vibrancy for up to 100 days*</li> <li>Locks dyes in the hair fibre to protect all 5 of the colour dimensions**</li> <li>High glass shine and rich, vibrant colour</li> <li>Helps neutralise unwanted reflects</li> <li>Cleanses thoroughly for instantly nourished and stronger hair</li> </ul><br><br>*instrumental test after 49 washes using the full Vitamino Color Spectrum routine.<br>**instrumental test after continued use of the full Vitamino Color Spectrum routine.

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>With the Serie Expert Pro Longer Lengths Renewing Shampoo: Up to 94% hair breakage reduction* *Instrumental test Pro Longer Lengths Renewing Shampoo + Lengths Renewing Conditioner</li><li>For visibily thicker looking lengths and ends</li></ul>

<ul><li>Enriched with pro-keratin</li> <li>Contains low odour technology</li> <li>Suitable for all hair types</li> <li>Formulated as a low votality texture</li> <li> For optimal results, always tone Blond Studio services with Dia Light by L'Oréal Professionnel</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>When used with the full routine, it reprograms hair for up to 2 weeks of frizz control&sup1;</li> <li>It controls unwanted volume for daily styling in half the time&sup2;, adding softness and instant shine that lasts up to 5 days⁴</li> <li>Improves the hair&rsquo;s health from the first use&sup3;</li> <li>The fragrance is Fig Leaf, Creamy Sandalwood, Orris and violet</li> </ul><br> <p>&sup1;Consumer test on 68 participants, 1 application/week for 4 weeks. Based on a 15-day break observation.</p> <p>&sup2; Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on.</p> <p>&sup3;Instrumental test after 1 application of shampoo, mask &amp; serum.</p> <p>⁴Instrumental test after 1 application of shampoo, mask &amp; serum.</p>

<ul><li>Help repair damage & restore original hair strength</li><li>Formulated with Peptides bonder + 5 Amino acids</li><li>Hair is stronger and nourished, with improved elasticity, movement and smoothness</li><li>Luxurious foaming texture cleanses, detangles hair and delivers a high level of care</li><li>Sulfate-free</li><li>Suitable for all types of coloured and damaged hair types</li></ul>

<ul><li>The power of Absolut Repair Molecular now in a concentrated mask</li><li>Detangling & instant fibre penetration</li><li>Light weight, airy, silky & sensorial</li><li>For all damaged hair, fine to thick</li></ul>

<ul> <li>Lock in day 1 colour vibrancy for up to 100 days*</li> <li>Locks dyes in the hair fibre to protect all 5 of the colour dimensions**</li> <li>High glass shine and rich, vibrant colour</li> <li>Helps neutralise unwanted reflects</li> <li>Luxuriously rich, creamy texture intensively moisturizes for stronger, smoother hair</li> </ul><br><br>*instrumental test after 49 washes using the full Vitamino Color Spectrum routine.<br>**instrumental test after continued use of the full Vitamino Color Spectrum routine.

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Mask: Up to 77% less surface damage* Up to 7x shinier hair** *Shampoo+ Instant Resurfacing Masque after 5 applications **Shampoo + Instant Resurfacing Masque</li></ul>

<ul><li>Helps repair molecular level hair damage</li><li>Hair is instantly smooth, shiny, healthy-looking and protected against external aggressions</li><li>Heat protection up to 230°C/450°F</li><li>Formulated with Peptides bonder + 5 Amino acids</li><li>Suitable for all damaged hair textures, colour-treated, lightened & natural hair</li></ul>

<ul><li>Intensely moisturizes even the most dehydrated curls and coils, for a silky smooth result that lasts </li><li>Protects against heat up to 230°C/450°F*</li><li>A creamy gliding formula that lasts on hair with no weigh down </li><li>Concentrated with Glycerin 2%, Urea H & Hibiscus seed extract</li><li>Co-developed with curl experts</li></ul>

<ul><li>Intensely hydrates curls and coils while providing shine and the most luxurious feel</li><li>The rich, soft-melting buttery formula gently envelops curls and coils to provide long-lasting, weightless hydration</li><li>Pre-detangles for an even and tamed result; hair is instantly shiny </li><li>Enriched with highly concentrated actives: Glycerin 3%, Urea H & Hibiscus seed extract</li><li>Co-developed with curl experts</li></ul>

<ul><li>Anti-metal cleansing cream sulphate-free shampoo</li><li>Helps protect hair from excess copper coming from water, which can impact colour results in salon and cause breakage</li><li>Patented technology enriched with Glicoamine backed by 7 years of research</li><li>Luxurious foaming texture and fresh citrus scent </li><li>Suitable for all types of coloured hair </li></ul>

<ul><li>Gentle cleasing formula provides weightless, long-lasting hydration for curls and coils </li><li>Silicone-free for a natural touch </li><li>Ultra-creamy formula that transforms into a rich and enveloping foam when in contact with water </li><li>The go-to shampoo if you have fine open curls </li><li>For healthy looking and easy to detangle curls and coils </li></ul>

<ul><li>L'Oréal Professionnel Efassor Permanent Colour Stripper</li><li>Returns hair to original colour</li><li>Pleasant fragrance</li><li>Gentle action</li><li>Also removes colour stains</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>For visibily thicker looking lengths and ends</li><li>With the Serie Expert Pro Longer Lengths Renewing conditioner: Up to 94% hair breakage reduction* Up to 5x shinier hair ** *brushing test using shampoo and conditioner on bleached hair                   **instrumental test using shampoo and conditioner               </li></ul>

<ul> <li>To neutralise undesired red undertones in dark brown hair</li> <li>Lock in your day 1 colour vibrancy for up to 100 days*</li> <li>Tone preservation and unwanted reflects are neutralised**</li> <li>Leaves hair feeling cleansed</li> </ul><br> <p>*instrumental test after 49 washes using the full Vitamino Color Spectrum routine</p> <p>**instrumental test after 4 weeks of application</p>

<ul><li>Translucent permanent hair colour</li><li>Neutralised finish and extreme luminosity </li><li>Provides up to 3 levels of lift boosted in cool reflects</li><li>+50% light reflection*, 4X more translucency* *vs Majirel Core </li><li>18 intermixable shades for natural-looking colour results</li></ul>

<ul><li>Formulated with violet and blue pigments, it enhances white & grey hair and helps contrast yellow undertones.</li><li>For neutralized & brightened grey hair.</li><li>Professional neutralizing and brightening conditioner for grey and white hair. Enriched with Violet Dyes and Magnesium*. A combination of an anti-yellowing and cosmetic agents to neutralize yellow tones and to provide softness and a glossy effect right down to the ends.</li></ul>

<ul> <li>Neutralise undesired yellow undertones in blonde hair</li> <li>Lock in your day 1 colour vibrancy for up to 100 days*</li> <li>Up to 72hr glass shine**</li> <li>Up to 72hr radiant hair**</li> <li>Tone preservation and unwanted reflects are neutralised**</li> </ul><br> <p>*instrumental test after 49 washes using the full Vitamino Color Spectrum routine</p> <p>**instrumental test after 4 weeks of application</p>

<ul><li>Activates curls and coils with more definition and hydration</li><li>Unique formula combining the deep care of a cream with the extra hold of a jelly for defined curls and coils with no crunch</li><li>Protects hair against heat up to 230°C/450°F</li><li>Concentrated with Glycerin 2%, Urea H & Hibiscus seed extract</li><li>Co-developed with curl experts</li></ul>

<ul><li>Anti-deposit protector mask</li><li>Helps protect hair from excess copper coming from water, which can impact colour results in salon & cause breakage.</li><li>Complement your colour, balayage and lightening results from your salon.</li></ul>

<ul><li>Wild rippled ruffled look</li> <li>Textured effect, without rough touch</li> <li>Effortless beach waves</li> <li>Matte finish</li></ul>

<ul><li> This lightweight gel gently cleanses hair, while soothing and calming sensitive scalps. </li><li> Hair is soft, radiant and hydrated.</li><li> Enriched with Niacinamide, a vitamin from the B3 family, known for its regulating and soothing powers. </li><li> Made with hair pros, approved by dermatologists. </li><li> Hydrates and nourishes hair. </li></ul>