Discover Sebastian Professional Hair Care & Styling
Sebastian Professional was created for people who see hair as a form of self-expression, not limitation. Built on creativity and bold ideas, the brand has always challenged traditional beauty rules—empowering stylists and everyday consumers alike to experiment, evolve, and stand out.
Inspired by the fearless energy of the 1960s, when style broke free from convention and individuality took center stage, Sebastian embraced the belief that hair should be as expressive as the person wearing it. That revolutionary spirit carried into the 1970s, when Los Angeles stylist Geri Cusenza set out to redefine hair fashion, moving beyond trends and into true artistic freedom.
From its beginning, Sebastian has been driven by innovation, edge, and originality. This fearless approach continues today through high-performance hair products designed to help you create bold looks, push boundaries, and express your personal style with confidence—whether you’re in the salon or styling at home.
Discover Sebastian Professional at Sally Beauty and explore hair care and styling products made for creativity without limits.
Discover the Sebastian Professional ranges
Dark Oil
3x smoother* hair without the weight
What does Sebastian Dark Oil do?
Lightweight yet luxurious, the Sebastian Dark Oil hair care range smooths and softens hair without feeling heavy. Featuring a signature fragrance and a silky, radiant finish, Dark Oil provides long-lasting shine, smoothness, and frizz control—leaving hair polished, touchable, and full of natural movement.
*Shampoo, Mask & Dark Oil vs non-conditioning shampoo.
No Breaker
99% less hair breakage* with long-lasting style retention**
What does Sebastian No Breaker do?
Sebastian No Breaker combines bond-building care with high-performance styling in one innovative system. Perfect for damaged or chemically treated hair, No Breaker helps strengthen strands and reduce breakage while maintaining body, flexibility, and control—so you can create confident, resilient styles.
*Vs. low conditioning shampoo. **Up to 2 days.
Potion 9
Multi-benefit system for 4x more nourished hair*
What does Sebastian Potion 9 do?
Sebastian Potion 9 is a multi-benefit care and styling range designed to deliver advanced nourishment and up to 4x smoother hair*. Use each product on its own or mix and layer to customize your routine. With hybrid care and styling performance, Potion 9 helps hydrate, condition, and shape hair—unlocking endless styling possibilities.
*When using Shampoo, Conditioner & Super Luxe Styling Drops vs. low-conditioning shampoo.
Penetraitt
Hair recovery system to replenish & restore
What does Sebastian Penetraitt do?
Sebastian Penetraitt is a restorative hair care system created to repair and rejuvenate over-styled strands.
Formulated for hair in recovery, the Sebastian Penetraitt range strengthens and softens color-treated, damaged, or overworked hair. Its deep-conditioning formulas help replenish lost moisture while restoring resilience and smoothness exactly where hair needs it most.
Style & Hold
Mix, layer, reimagine
Discover Sebastian Styling Products
From curl‑defining pastes to hair oils, each product in the Sebastian styling range including the iconic Reshaper Hair Spray and Texturizer Liquid Gel is crafted with artists, for artists.
Sebastian styling products are made to be layered and mixed. Shop the full range and curate your own line-up for unlimited styling possibilities.
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Shape your world
Shop the full Sebastian range
Sebastian hair products are made to be mixed and layered, it's part of their creative DNA.
Explore all Sebastian hair products including Sebastian Shampoo, conditioner and styling products to create a line-up that caters to all your clients' unique hair types and concerns.
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No, Sebastian Penetraitt works to restore strength and softness while replenishing moisture to overworked hair where it's needed most, without weighing it down.
The Sebastian Penetraitt system of Shampoo, Conditioner and Serum can be used as often as you like. For best results, swap the conditioner with the Penetraitt Hair Mask once a week, or as often as needed.
Sebastian Potion 9 is a multi-benefit hair care and styling range that nourishes, moisturizes and smoothes. It's the ultimate have-it-all collection with hybrid care and styling benefits. Mix, layer, or use solo for limitless styling possibilities.
No, the Sebastian Dark Oil regime delivers 3x smoother hair* without the heavy feel. Lightweight yet luxurious, the collection tames frizz for smooth, soft, shiny hair that lasts.
*Shampoo, mask , and Dark Oil oil vs no conditioning shampoo.
For best results, use the full Dark Oil routine.
Start with the Sebastian Dark Oil Shampoo; massage into wet hair and rinse.
Follow with the Sebastian Dark Oil Conditioner; apply evenly and rinse.
Once a week, or as needed, swap with the Dark Oil Hair Mask. Leave on for 2-5 minutes and rinse.
Spray Dark Oil Silkening Hair Mist over hair before blow-drying.
Apply 1-2 pumps of Dark Oil Styling Oil to dry or damp hair, concentrating on the mid-lengths and ends, and style as desired. Reapply anytime.
For up to 99% less breakage*, the Sebastian No Breaker range merges bond-building and styling performance into one powerful system. No Breaker is ideal for stylists looking to reinforce damaged hair and style it with confidence.
Sebastian Penetraitt is designed for hair in recovery mode. The deep conditioning formulas work to restore strength and softness, and replenish lost moisture where it's needed most.
*Vs. low conditioning shampoo.