<ul><li>Gently cleanse and nourish </li><li>Enhance multimensional shine of blonde hair</li><li>Help to smooth damaged hair</li></ul>

<ul><li>Neutralize unwanted yellow undertones </li><li>Leaves hair soft, shiny and easy to detangle from lengths to ends.</li><li>Enhance the radiance of blonde hair</li></ul>

<ul><li>A neutralising system, enriched with magnesium and anti-yellowing agents. Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li><li>For neutralized & brightened grey hair.</li><li>Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li></ul>

<ul><li>Professional solution for blonde hair.</li><li>Ultra violet pigment and triple acid protein complex to tone, strengthen and brighten all in one for a brighter, stronger blonde.</li><li>Conditions and tones natural and color-treated blonde hair.</li><li>Keeping your color protected and bright.</li><li>Contains Triple Acid Protein complex and violet pigment.</li></ul>

<ul><li>Professional solution for blonde hair.</li><li>The ultra violet pigments help to tone and maintain blonde hair color. </li><li>The light purple conditioner helps detangle and smooth processed blonde hair. </li><li>Contains Triple Acid Protein complex and violet pigment to tone blonde hair.</li><li>Detanlges and brightens blonde hair.</li></ul>

<ul><li>Neutralising shampoo for blonde hair</li><li>Purple Chroma Crème helps to instantly neutralizes unwanted yellow reflects for a superior colour correction and care</li><li>Alternate Purple Chroma Crème with regular shampoo and adapt the leave-on time depending on desired degree of neutralization, from 2 to 5 minutes </li><li>Delivers up to 3x more shine*** </li></ul>

<ul><li>Neutralising shampoo for light-medium brown hair</li><li>Blue Chroma Crème helps to instantly neutralize unwanted warm reflects for superior colour correction and care</li><li>Alternate Blue Chroma Crème with regular shampoo and adapt the leave-on time depending on desired degree of neutralization, from 2 to 5 minutes </li><li>Delivers up to 3x more shine*** </li></ul>

<ul><li>Formulated with violet and blue pigments, it enhances white & grey hair and helps contrast yellow undertones.</li><li>For neutralized & brightened grey hair.</li><li>Professional neutralizing and brightening conditioner for grey and white hair. Enriched with Violet Dyes and Magnesium*. A combination of an anti-yellowing and cosmetic agents to neutralize yellow tones and to provide softness and a glossy effect right down to the ends.</li></ul>

<ul><li>Replenishes, smoothes and nourishes the hair fiber, enhancing shine and radiance of blonde hair.</li><li>Enhanced blonde hair with multidimensionnal shine</li><li> Shinier hair* *Instrumental test after application of Gloss shampoo + conditioner/mask</li></ul>

<ul><li>Professional solution for blonde hair.</li><li>The ultra violet pigments help to tone and maintain blonde hair color. </li><li>The light purple conditioner helps detangle and smooth processed blonde hair. </li><li>Contains Triple Acid Protein complex and violet pigment to tone blonde hair.</li><li>Detanlges and brightens blonde hair.</li></ul>

<ul><li>Bed Head's new Serial Blonde Purple Shampoo with a colour enhancing formulation</li><li>Professional purple shampoo </li><li>With purple toners to banish yellow and brassy tones and brighten blonde hair</li><li>Increases cool tones, blonde vibrancy and shine</li><li>Great for both natural and artificial blonde hair</li></ul>

<ul><li>Enriched with Violet dyes for a purer blonde result.</li><li>For a purer blonde, neutralized from yellow undertones.</li><li>Helps to neutralise unwanted brassy tones in blonde hair.</li></ul>

<ul><li>Professional solution for blonde hair.</li><li>The ultra-concentrated, toning-care formula is infused with vivid purple pigments to correct yellowness and create a visibly cooler, brighter colour. </li><li>In just five minutes, the hair mask works to tone and neutralise your blonde for a salon-quality finish. </li><li>Wheat protein, amino acids and glycerine combine to deliver intensive moisture, essential for colour-treated hair, which can often become dry and porous. </li><li>These nourishing ingredients form a weightless protective seal over the hair to help minimise damage caused by colouring and styling.</li></ul>

<ul><li>Fiber is more resistant to hair breakage. </li><li>Cuticles are smoothed</li><li>Hair instantly looks shinier, smoother and stronger.</li></ul>

<ul><li>Professional solution for blonde hair.</li><li>Ultra violet pigment and triple acid protein complex to tone, strengthen and brighten all in one for a brighter, stronger blonde.</li><li>Conditions and tones natural and color-treated blonde hair.</li><li>Keeping your color protected and bright.</li><li>Contains Triple Acid Protein complex and violet pigment.</li></ul>

<ul><li>Professional solution for brunette hair.</li><li>This blue toning-care conditioner for brown hair is perfect for anti-brass protection and removing unwanted warm tones. </li><li>Perfect for natural brunettes and lightened brunettes such as balayage, baby lights, microlights and highlights.</li><li>Our formulas feature brand new progressive color deposit technology and blue pigment. The progressive color deposit technology helps prolong cool tones by depositing the perfect balance of blue pigment with every wash. </li><li>When used daily, the color deposit gradually builds to prevent the brassy tones and warmth that usually start to appear 4-6 weeks after your color service. </li></ul>

<ul><li>Professional solution for brunette hair.</li><li>This blue toning-care shampoo for brown hair is perfect for anti-brass protection and removing unwanted warm tones. </li><li>Perfect for natural brunettes and lightened brunettes such as balayage, baby lights, microlights and highlights.</li><li>Our formulas feature brand new progressive color deposit technology and blue pigment. The progressive color deposit technology helps prolong cool tones by depositing the perfect balance of blue pigment with every wash. </li><li>When used daily, the color deposit gradually builds to prevent the brassy tones and warmth that usually start to appear 4-6 weeks after your color service. </li></ul>