Which Hair Toner Should I Buy For My Hair?
Finding the best hair toner for your hair can make all the difference between a fresh, salon-quality finish and unwanted brassiness. Hair toners are colour-correcting products that refine your shade by neutralising brassy tones, boosting shine, or adding depth. The main types include purple toners (neutralise yellow), blue toners (cancel orange/brassy tones), silver or ash toners (create icy finishes), brunette toners and golden or honey toners (enhance warmth).
Whether you want to neutralise yellow in blonde hair or keep your silver strands polished, the type of toner you choose depends on your undertone, your colour goals, and how long you want the results to last.
Hair Toner Comparison Guide
| Toner Type | Best For | Result | How Long It Lasts |
| Purple Toner | Blonde hair with yellow tones | Bright, cool blonde | Semi: 6–10 washes / Demi: 12-28 washes |
| Blue Toner | Brunette hair with orange tones | Neutral, rich brunette or caramel blonde | Semi: 6–10 washes / Demi: 12-28 washes |
| Silver / Ash Toner | Platinum, icy blonde | Crisp, cool-toned finish | Semi: 6–10 washes / Demi: 12-28 washes |
| Grey / Silver Toner | Grey, silver, or pastel-inspired shades | Metallic, polished silver | Semi: 6–10 washes / Demi: 12-28 washes |
Purple Toner for Blonde Hair: Neutralise Yellow Tones
If your blonde has started to look overly yellow, a purple hair toner is the ultimate solution. Purple sits opposite yellow on the colour wheel, meaning it cancels out unwanted brassiness. The result is a cool, clean blonde that looks bright, fresh, and salon-worthy. Use regularly to maintain your highlights or balayage without fading into dull yellow.
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Blue Toner for Orange Hair: Eliminate Brassy Orange
Lightened brunettes and darker blondes often struggle with orange undertones. A blue toner is perfect to neutralise brassy orange hair, leaving your shade balanced and glossy. The result is a rich brunette or caramel blonde that looks multidimensional instead of flat and brassy—ideal for anyone refreshing their colour between salon visits.
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Silver and Ash Toners: Achieve Icy Blonde
For those chasing that platinum blonde look, silver or ash toners are key. These formulas mute both yellow and orange tones, giving your hair a crisp, icy finish. The result is a sophisticated, high-fashion blonde that feels sleek and modern—perfect for achieving the trending white blonde or cool-toned Scandinavian style.
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Grey and Silver Toners: Maintain Metallic Shades
Grey, silver, or pastel-inspired hair needs extra care to stay polished. Specialised toners help maintain silver hair by refreshing faded pigments and preventing yellowing. The result is a sleek, metallic finish that keeps your unique style sharp and on-trend between touch-ups.
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How to Choose the Right Toner
- Check your undertone: Yellow = purple toner, Orange = blue toner.
- Decide on your goal: Cooler icy tones? Go silver or ash. Warm glow? Choose honey or gold.
- Think maintenance: Grey or silver hair requires regular toning to stay vibrant.
Pro Tip: Toners are semi-permanent, making them perfect for experimenting until you discover your ideal look.
How to Use These Toners (and When to Use Toning Shampoos)
- Do a strand and patch test first.
- Mix toner with the recommended low-vol developer (usually 1:1 or per product instructions).
- Apply to clean, damp hair and process as directed (monitor time closely to avoid over-toning).
- Rinse, then shampoo/condition with colour-safe products.
- To maintain tone between sessions, use a purple, blue, or silver toning shampoo or conditioner 2–3 times per week (depending on fading speed).
- Re-tone when unwanted brassiness or warmth begins to show.