• <ul><li>Specifically formulated for use on super-lightened, grey or bleached hair</li><li>Helps remove unwanted yellow hues</li><li>Changes hair colour to silver/ash tones</li><li>Formulated with super violet pigments</li><li>Suitable for use on natural and synthetic hair types</li></ul>
    Price: £10.99
  • <ul><li>Sulphate free formula specifically formulated for use on super-lightened, grey or bleached hair</li><li>Helps remove unwanted yellow hues</li><li>Changes hair colour to silver/ash tones</li><li>Formulated with super violet pigments</li><li>Suitable for use on natural and synthetic hair types</li></ul>
    Price: £17.99
  • <ul><li>100% vegan, sulphate and paraben free</li><li>For blonde and dark hair</li><li>With violet pigments and blackberry extract</li><li>For added shine and strength</li><li>100ml travel size</li></ul>
    Price: £6.99
  • <ul><li>100% vegan, sulphate and paraben free</li><li>For blonde and dark hair</li><li>With violet pigments and blackberry extract</li><li>For added shine and strength</li><li>100ml travel size</li></ul>
    Price: £6.99
  • <ul><li>For highlighted, lightened and coloured blonde hair.</li><li>Enriched with violet brightening pigments to neutralise yellow undertones.</li><li>Infused with Acai Berry Polyphenol to prevent oxidation, repair the hair and add shine.</li><li>Creates a cool blonde effect.</li></ul>
    Price: £13.69
  • <ul><li>Illuminating system conditioner for fine or dry blonde hair.</li><li>Hair is instantly shiny, soft and easy to detangle from lengths to ends.</li><li>Infused with Acai Berry Polyphenol to prevent oxidation, repair the hair and add shine.</li></ul>
    Price: £14.69
    out of stock
  • <ul><li>Neutralising shampoo for grey and white hair</li><li>Anti-yellowing agent to neutralise yellow tone</li><li>Leaveshair feeling soft and looking shiny</li><li>Enhances colour shine</li><li>Enriched with Magnesium</li></ul>
    Price: £15.79
  • <ul><li>Neutralising and illuminating cream for grey and white hair</li><li>Formulated with violet and blue pigments to neutralize yellow tones</li><li>Professional formula enriched with Ceramide and Babassu oil</li><li>Provides softness, shine and a glossy effect right down to the ends</li></ul>
    Price: £32.99
  • <ul><li>Sulphate free formula specifically formulated for use on super-lightened, grey or bleached hair.</li><li>Helps remove unwanted yellow hues</li><li>Changes hair colour to silver/ash tones</li><li>Formulated with super violet pigments </li><li>Suitable for use on natural and synthetic hair types</li></ul>
    Price: £1.99
  • <ul><li>Obliterates yellow tones</li><li>Delivers the utlimate silver ash blonde</li><li>Transforms brassy to beautiful in minutes</li><li>Super violet pigments = superior silver blonde</li><li>Loaded with conditioning agents for supersoft results</li></ul>
    Price: £1.49
  • Offer
    Exclusive
    Celeb Luxury Gem Lites Semi Permanent Colourwash Shampoo Blonde - Sunstone 244ml
    CLEARANCE
    <ul><li>Instantly adds rich color while cleansing and conditioning</li><li>Maintain brightness and bring out reflective facets in all blondes, whites and silvers</li><li>Used with foil highlights or balayage</li><li>Excellent for maintaining whiteness, and helps neutralize unwanted yellow tones on natural grey, white and blonde hair</li><li>Maintains, corrects, and boosts color brilliance</li><li>Superior sulfate-free, paraben-free, ammonia-free</li><li>No animal testing, 100% vegan</li></ul>
    Price: £25.99
  • <ul><li>Sulphate free formula specifically formulated for use on super-lightened, grey or bleached hair.</li><li>Helps remove unwanted yellow hues</li><li>Changes hair colour to silver/ash tones</li><li>Formulated with super violet pigments </li><li>Suitable for use on natural and synthetic hair types</li></ul>
    Price: £1.99
  • CLEARANCE
    <ul><li>Intense conditioner & color with built-in bond rebuilder for lightened or fragile hair.</li><li>Strengthens, rebuilds bonds deep within the cortex of the hair fiber for 3X stronger hair after the first use.</li><li>One application for 3X stronger hair. Continued use at home, makes hair stronger & stronger.</li><li>Viral Silver Colorditioner adds pastel, silver tones to hair while strengthening and conditioning and stops haircolor from fading so fast.</li><li>To achieve vivid, pastel tones, use on hair, pre-lightened white to palest blonde.</li></ul>
    Price: £27.99
  • <ul><li>Designed to lock in bright, vivid colour</li><li>Perfect for grey, white or blonde tones, hair is transformed</li><li>Neutralises any yellow tones</li><li>Leaves hair soft, shiny and incredibly radiant</li><li>100% salt and sulphate free</li></ul>
    Price: £7.99
  • Exclusive
    Proclere Blue Frosting Purple No Yellow Shampoo Toner 250ml
    <ul><li>Obliterates yellow tones</li><li>Delivers the utlimate silver ash blonde</li><li>Transforms brassy to beautiful in minutes</li><li>Super violet pigments give superior silver blonde</li><li>Loaded with conditioning agents for supersoft results</li></ul>
    Price: £13.00
  • <ul><li>Get Up to 10X less breakage with our most neutralising system yet</li></ul>
    Price: £11.99
  • <ul><li>So Silver System Conditioner takes blonde and grey hair from brittle and dull to supple and luminous through targeted hydration and imparting a glossy shine to every strand. *System consists of shampoo to neutralise yellow and conditioner for softness and shine.</li></ul>
    Price: £25.49
  • <ul><li>Get Up to 6X less breakage with our most neutralising system yet</li><li>Helps repair and protect fragile hair; Protected Colour. Professional Care.</li></ul>
    Price: £12.49
  • <ul><li>100% vegan, sulphate and paraben free</li><li>For blonde and dark hair</li><li>With violet pigments and blackberry extract</li><li>For added shine and strength</li><li>100ml travel size</li></ul>
    Price: £6.99
  • <ul><li>Diagnosis: Hair shows unwanted yellow tone direction or is white and needs subtle silver tone direction.</li><li>Gently yet effectively cleanses hair and scalp.</li><li>Helps to strengthen the hair structure to optimal pH 4.5, bringing coloured hair closer than ever to 0 colour fade.</li><li>Neutralizes unwanted warm undertones.</li><li>The science behind it pH 4.5 Balancer Technology: working with Lactic Acid & Calcium Hydroxide, tightens and stabilizes the matrix at its optimal pH of 4.5 to deeply freeze colour pigments inside the hair matrix for ultimate colour perfection and anti-fade effect. UV Filter: protects the keratin structure of coloured hair to conserve the colour, shine and condition of each strand from the damaging effects of the sun without overburdening the hair. Cell Perfector Technology: perfectly seals the hair surface, provides additional care for all hair types, repairing inside and out each strand by filling structural gaps, restoring elasticity, providing strength and adding shine.</li></ul>
    Price: £13.00
  • <ul><li>Sulphate free formula specifically formulated for use on super-lightened, grey or bleached hair</li><li>Helps remove unwanted yellow hues</li><li>Changes hair colour to silver/ash tones</li><li>Formulated with super violet pigments</li><li>Suitable for use on natural and synthetic hair types</li></ul>
    Price: £4.99
  • <ul><li>For highlighted, lightened and coloured blonde hair.</li><li>Enriched with violet brightening pigments to neutralise yellow undertones.</li><li>Infused with Acai Berry Polyphenol to prevent oxidation, repair the hair and add shine.</li><li>Creates a cool blonde effect.</li></ul>
    Price: £13.69
  • <ul><li>90% natural ingredients</li><li>Repair damaged hair with keratin</li><li>Strengthen hair with biotin</li><li>Moisturize with aloe vera extract</li><li>Highlight blonde and grey hair with purple dies</li><li>Concentrated professional formula</li></ul>
    Price: £12.45
  • <ul><li>Sulphate free formula specifically formulated for use on super-lightened, grey or bleached hair</li><li>Helps remove unwanted yellow hues</li><li>Changes hair colour to silver/ash tones</li><li>Formulated with super violet pigments</li><li>Not suitable for use on synthetic hair extensions</li></ul>
    Price: £8.99
  • <ul><li>brightens the look of blonde & adds shine </li><li>anti-yellowing, neutralizes yellow tones </li><li>strengthens the hair</li><li>enriched with Keratin, Hyaluron and Safflower Oil</li><li>with UV filter</li></ul>
    Price: £18.99
  • <ul><li>Nourishing masque for fine or thick blonde hair.</li><li>Restores and enhances the multidimensional radiance blonde hair.</li><li>Infused with Acai Berry Polyphenol to prevent oxidation, repair the hair and add shine.</li></ul>
    Price: £22.99
  • <ul><li>So Silver System Conditioner takes blonde and grey hair from brittle and dull to supple and luminous through targeted hydration and imparting a glossy shine to every strand. *System consists of shampoo to neutralise yellow and conditioner for softness and shine.</li></ul>
    Price: £11.99
  • <ul><li>Get Up to 10X less breakage with our most neutralising system yet</li></ul>
    Price: £24.99
  • Offer
    Exclusive
    Celeb Luxury Viral Semi Permanent Colorwash Shampoo - Pastel Blue 244ml
    CLEARANCE
    <ul><li>Instantly adds bold color while cleansing</li><li>Maintains, corrects and boosts color brilliance</li><li>Continuous use after fresh color adds color and stops visible washout and fade betweencolor services</li><li>Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free</li><li>Extra-gentle for color treated hair</li></ul>
    Price: £25.99
  • <ul><li>Banish unwanted yellow tones in highlighted, bleached or blonde shades</li><li>Effective in enhancing silver tones in white or grey hair</li><li>Leaves hair feeling shiny and soft</li><li>Breathes new life into colour</li><li>Sulphate free formula</li></ul>
    Price: £7.99
  • <ul><li>90% natural ingredients</li><li>Repair damaged hair with keratin</li><li>Strengthen hair with biotin</li><li>Moisturize with aloe vera extract</li><li>Highlight blonde and grey hair with purple dies</li><li>Concentrated professional formula</li></ul>
    Price: £26.95
  • <ul><li>So Silver Custom Silver-enhancing mask is a blue-based silverising treatment that adds cool dimension to blonde hair and silverises grey hair.</li></ul>
    Price: £16.99
  • <ul><li>Neutralising shampoo for grey and white hair</li><li>Anti-yellowing agent to neutralise yellow tone</li><li>Leaveshair feeling soft and looking shiny</li><li>Enhances colour shine</li><li>Enriched with Magnesium</li></ul>
    Price: £28.39
  • <ul><li>Toning Purple Shampoo</li><li>Enriched with Fig and Orchid Flower Extract</li><li>Neutralises brassy and yellow tones</li><li>Smooths hair</li><li>Softens Hair</li></ul>
    Price: £27.99
  • <ul><li>Toning Purple Shampoo</li><li>Enriched with Fig and Orchid Flower Extract</li><li>Neutralises brassy and yellow tones</li><li>Smooths hair</li><li>Softens Hair</li></ul>
    Price: £16.49
  • <ul><li>Matrix Total Results So Silver Shampoo</li><li>Neutralizes brassy warmth and eliminates dull, yellow tones</li><li>Illuminates highlights on blondes</li><li>Adds brightness for color-treated and natural hair</li><ul>
    Price: £11.99
    out of stock