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Sally Beauty store collegue


About Sally Beauty

“Sallys trade? Sally Beauty? Salon Services?" Where should I be shopping?

Serving both the professional and retail customer, Sally Europe provides the ultimate shopping experience with unrivalled range, choice, value, convenience, service and expertise of hair and beauty products. Where you should be shopping depends on whether you work (or are training in) the hair and beauty industry, or whether you’re shopping to treat yourself.


To make sure the experience you have with us is best tailored to you, we have a website for those of you training or working in the industry (Salon

Services) and a website open to everyone (Sally Beauty).

Which website should I shop with?



you should be shopping with

Salon Services Logo




you should be shopping with





you should be shopping with



What’s the difference between Sally Beauty and Salon Services?

Shop Sally Beauty


Been recommended a product by your hairdresser or beautician, or just fancy buying a high-quality treat for yourself? Sally Beauty is the site for you. Sally Beauty offers you the products loved by professionals, and is open to everyone, so you can get your hands on that super-pampered salon feeling at home.

Shop Salon Services


Hairdresser? Beautician? Barber? Salon Services is the site for you. Salon Services supplies to trade only, so you have unlimited access to the products you need to run your Salon or Freelance business. To shop on Salon Services you need to apply for a trade card with us, so we can ensure professional products are in safe hands.

We are proud to supply you with the world’s top salon brands and always keep you in the know about the latest trends.

What’s the difference between Sallys and Salon Services?

Salon Services is our strictly trade only brand, with over 240 stores across the UK & Ireland. We offer exclusive trade only prices for professionals signed up to our trade card, as well as additional benefits including regular news, updates & promotions. Salon Services also specialises in supplying professional salon equipment.


Sally Beauty serves both the professional and retail customers. With over 160 stores based in convenient high street locations or retail parks, Sally Beauty offers a wide range of professional hair and beauty products and stores are staffed with trained professionals.


That’s why you probably know us as Sallys!

Sally Family


Can anyone buy at Sally Beauty?

Our Sally Beauty stores and website are open to everyone. Some of our stores have a section that is trade only, for our trade Salon Services customers. Our Click & Collect service allows you to buy online at Sally Beauty and collect from both Sally Beauty Stores and selected Salon Services stores.


How do I get a Sallys Card?

You don’t need a card to shop with Sally Beauty, it is open to everyone. Our trade part of the business is called Salon Services, which you need a trade card to access our trade prices and a wider range of products. You can apply for a trade card with Salon Services here.

What does a Sally’s Trade Card do?

Sally Beauty doesn’t require a trade card. However, if you want to shop trade you should apply for a card with Salon Services, our trade site. The Trade Card allows you to shop our trade prices and well as restricted access products and brands, to make sure our professionals can access professional products.


Is Sally and Salon Services the same?

Sally Beauty and Salon Services are both part of the same family, Sally Europe. Sally Beauty is our ‘open to everyone’ side of the business, but you need to working in the trade to use Salon Services. You can apply to shop trade with Salon Services on the site.

Our Heritage

Heritage 1964


Sally Beauty Supply opens as a standalone store in New Orleans, and so our adventure begins.

Heritage 1987


We are on the move! It’s time for Sally to conquer the UK & Ireland and in the process we opened our 500th store.

Heritage 2007


Sally acquires Salon Services, a UK company with a strong European presence.

Heritage 2007


Sally acquires Beauty Express, a top supplier to the beauty and spa industry.

Heritage 2013


Sally in the city! We opened our three-story UK flagship store on London’s Oxford Street.

Heritage 2017


Sally stores reach over 5,000, and we are still climbing today!

Heritage 2018


Beauty Express and Salon Services merge together to become one destination for all of your Beauty and Hair needs.

Our brand has grown from a single store in New Orleans in 1964 to become synonymous with professional hair & beauty and there’s no stopping us now!