Hair Toners

<ul><li>Liquid, acidic demi-permanent toners with built-in bonder technology to tone and strengthen hair in 1 step</li><li> Helps repair and protect the most damaged strands following any lightening service </li><li> With citric acid and taurine to help reduce damage and alkalinity for optimal colour results </li><li>Delivers incredible shine and condition with true-to-tone results</li><li>Perfect for sensitised to very sensitised hair</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour* </li><li> Formulated to deliver full-bodied, tone-on-tone, blended colour with no ammonia that lasts up to 20 shampoos </li><li> Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Pre-Bonded Permanent Colour range </li><li>SoColor Syn Pre-Bonded shades and 4 new Tonal Control Pre-Bonded shades designed to mimic natural highs and lows of greying hair</li><li>Each tube of Matrix SoColor Sync is 90ml meaning on average, there are 2 applications per tube </li><li> Up to 20 minute processing time</li></ul>

<ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Intermixable shades for endless creativity</li><li>Ammonia-free, pH-neutral formula mixture to minimise hair stress</li></ul>

<ul><li>More performance - up to 100% more shine with a new moisture protecting complex.</li><li>More convenience - the new liquid formula with 1:1 mixing ratio allows for easier formulation, faster mixing and more efficient application.</li><li>More versatility - the liquid demi that allows you to choose either a gel or a cream consistency. Experience the ease of use of a gel or the precision application only a cream can deliver.</li><li>Provides up to 40% less alkalising agents to ensure even colour results and to protect from hair breakage.</li></ul>

<ul><li>A zero-damage hair colour depositing mask to help you maintain or transform your colour with ease </li><li> Designed for weekly use- results visible within 10 minutes!</li><li>Fragrance free, enriched with Argan oil and free from silicones and animal-derived ingredients </li><li> A conditioning formula designed for easy application resulting in smooth and moisturised hair </li></ul>

<ul><li>Ammonia-free, multi-faceted demi-permanent hair colour </li><li>Low maintenance, virtually invisible root re-growth and up to 50% white coverage </li><li>Lasts up to 24 shampoos </li><li>Ideal for fun, creativity, enhancing colour, adding depth and tone</li><li>High shine for stunning high fashion results</li></ul>

<ul><li>Nutri Color™ Filters deliver intense, semi-permanent colour, care and shine in a unique cream mask formula </li><li>Provitamin B5 protects and nourishes hair, reducing breakage for a healthier touch</li><li>Ionic pigments attach to the hair cuticle for instant, multidimensional colour in as little as 3 minutes! </li><li>Perfect for refreshing hair colour or creative effects </li><li>Fully intermixable colour palette</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour* </li><li> Ammonia -free, formulated to deliver multi-dimensional, tone-on-tone colour deposit with no base lift that lasts up to 20 shampoos </li><li> Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Pre-Bonded Permanent Colour range </li><li> Each tube of Matrix SoColor Sync is 90ml meaning on average, there are 2 applications per tube </li><li> Up to 20 minutes processing time</li></ul>

<ul><li>Neutralising shampoo for light-medium brown hair</li><li>Blue Chroma Crème helps to instantly neutralize unwanted warm reflects for superior colour correction and care</li><li>Alternate Blue Chroma Crème with regular shampoo and adapt the leave-on time depending on desired degree of neutralization, from 2 to 5 minutes </li><li>Delivers up to 3x more shine*** </li></ul>

<ul><li>Neutralising shampoo for blonde hair</li><li>Purple Chroma Crème helps to instantly neutralizes unwanted yellow reflects for superior colour correction and care</li><li>Alternate Purple Chroma Crème with your regular shampoo and adapt the leave-on time depending on desired degree of neutralization, from 2 to 5 minutes </li><li>Delivers up to 3x more shine*** </li></ul>

<ul><li>Say Goodbye Yellow and hello to a cooler blonde; this highly-pigmented wash offers instant tonal deposit to counteract and neutralise underlying yellow tones in less than 5 minutes </li><li>Prevents cool tone colour fade and enhances luminosity </li><li>Integrated bonding technology to help strengthen while gently cleansing </li><li>Vegan formula, free from animal derived ingredients, and free from SLS and SLES sulfates </li><li>Suitable for medium to light blonde hair </li></ul>

<ul><li>Say Goodbye Orange and hello to a cooler brunette; this highly-pigmented wash offers instant tonal deposit to counteract and neutralise underlying brassy tones in less than 5 minutes </li><li>Prevents cool tone colour fade and enhances luminosity on darker bases </li><li>Integrated bonding technology to help strengthen while gently cleansing </li><li>Vegan formula, free from animal derived ingredients, and free from SLS and SLES sulfates </li><li>Suitable for dark blonde to medium brown hair </li></ul>

<ul><li>For up to 3X stronger hair*</li><li>Reinforces weakened bonds and revives all hair types from chemical damage </li><li>Nourishes, conditions and revives bleached hair </li><li>Leaves hair feeling soft, shiny and strong </li><li>Lightweight formula which doesn't weigh hair down </li></ul>

<ul><li>For up to 3X stronger hair*</li><li>Helps to reinforce weakened bonds and revive all hair types from chemical damage </li><li>Gentle formula, specially formulated for bleached hair </li><li>Cleanses whilst protecting sensitive hair fibres </li><li>Leaves hair feeling soft, shiny and stronger </li></ul>

<ul><li>Smart cleansing formula targets and removes lightener particles </li><li>Yellow formula turns pink when exposed to ligthener </li><li>Balances the pH of hair </li><li>Ensures even stubborn lightener is rinsed out for a more beautiful and even blonde </li><li>Infused with Citric Acid for up to 3X stronger hair* </li></ul>

<ul><li>For up to 3X stronger hair*</li><li>Reinforces weakened bonds and revives all hair types from chemical damage </li><li>Nourishes, conditions and revives bleached hair </li><li>Leaves hair feeling soft, shiny and more manageable </li><li>Lightweight formula which doesn't weigh hair down </li></ul>

<ul><li>A clear conditioning treatment for all natural grey hair types </li><li>Leaves hair feeling soft and manageable </li><li>3 usage options: post treatment, toner diluter and for express treatments </li><li>Unique AquaTine technology with a neutral PH of 7 is as gentle on hair as pure water </li><li>Designed for virgin naturally 70%-100% grey hair only </li></ul>

<ul><li>True Grey is an oxidative silver revitalising treatment to tone and treat naturally grey hair </li><li>Unique AquaTone technology with a neutral PH of 7 is as gentle on hair as pure water </li><li>No lift, just tone, pigments fade away naturally </li><li>Leaves hair feeling soft, full of shine and manageable</li><li>Suitable for different percentages of grey hair, from 50 to 100% grey </li></ul>

<ul><li>High performance semi-permanent colour with integrated bonding technology </li><li>Use to darken all Intense Chroma ID Bonding Color Masks (except Yellow) for muted tone directions </li><li>Deeply conditions hair from within </li><li>Direct useage </li><li> Development time: Up to 10 minutes </li></ul>

<ul><li>High performance colour toning mask with integrated bonding technology </li><li>Perfect for at-home colour refresh and pastel effects to maintain colour between salon visits </li><li>Deeply conditions hair from within </li><li>Simple, direct application </li><li> 3-15 minute development time for results that last up to 12 washes </li></ul>

<ul><li> Strengthens, softens, and neutralizes unwanted yellow tones </li><li> Hydrates and brightens; the longer you treat, the brighter the results </li><li> Powered by Olaplex's patented Bond Building technology, it helps repair broken hair bonds and restore damage </li><li> For all blonde, lightened and grey hair </li><li> Gentle enough to use for every shampoo </li></ul>

<ul><li>Intensely nourishing leave-in treatment </li><li>Infused with violet pigments to help counteract yellow tones in blonde and grey hair</li><li>Formulated with Soy Protein and Fibre Bond Technology to help strengthen and protect the hair cuticle </li><li>Leaves the hair feeling soft, nourished and more manageable</li><li>100% vegan friendly & cruelty free</li></ul>

<ul><li>Intense formula specifically designed for use on dark, brunette and lightened brunette tones</li><li>Kind and gentle on hair, perfect for use on hair extensions</li><li>Formulated with deep blue pigments that neutralise unwanted warm tones to reveal fresher, cooler tones for a more even colour balance</li><li>Can be used as toner after the lightening process to help neutralise any unwanted warm tones</li><li>100% vegan and sulphate free</li></ul>

<ul><li>Intense formula specifically designed for use on dark, brunette and lightened brunette tones</li><li>Kind and gentle on hair, perfect for use on hair extensions</li><li>Formulated with deep blue pigments that neutralise unwanted warm tones to reveal fresher, cooler tones for a more even colour balance</li><li>Can be used as toner after the lightening process to help neutralise any unwanted warm tones</li><li>100% vegan and sulphate free</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour* </li><li> Perfect for colour correction, colour refresh and pre-toning hair, with just a 2-5 minute processing time </li><li> Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Pre-Bonded Permanent Colour range </li><li> Each tube of Matrix SoColor Sync is 90ml meaning on average, there are 2 applications per tube</li></ul>

<ul><li>Nourishing hair mask with temporary colour pigments </li><li>Can be used to freshen/tone your existing hair colour or can add a temporary colour for up to 4-10 washes </li><li>Contains Argan oil which moisturises and removes frizz </li><li>Can be mixed with other colours within the range to create pastels/bespoke colours to suit you </li><li>100% vegan, sulphate and paraben-free with CO2 compensated packaging</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour* </li><li> Formulated to deliver full-bodied, tone-on-tone, blended colour with no ammonia that lasts up to 20 shampoos </li><li> Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Pre-Bonded Permanent Colour range </li><li> Each tube of Matrix SoColor Sync is 90ml meaning on average, there are 2 applications per tube </li><li> Up to 20 minute processing time</li></ul>

<ul><li>High performance semi-permanent colour with integrated bonding technology </li><li>Use alone for bold colour results, or mix with Bonding Color Masks for custom shades, or mix with Clear Bonding Mask to create pastel tones </li><li>Deeply conditions hair from within </li><li>Direct useage </li><li> Development time: Up to 20 minutes </li></ul>

<ul><li>Bed Head's new Serial Blonde Purple Shampoo with a colour enhancing formulation</li><li>Professional purple shampoo </li><li>With purple toners to banish yellow and brassy tones and brighten blonde hair</li><li>Increases cool tones, blonde vibrancy and shine</li><li>Great for both natural and artificial blonde hair</li></ul>

<ul><li>Formulated with violet and blue pigments, it enhances white & grey hair and helps contrast yellow undertones.</li><li>For neutralized & brightened grey hair.</li><li>Professional neutralizing and brightening conditioner for grey and white hair. Enriched with Violet Dyes and Magnesium*. A combination of an anti-yellowing and cosmetic agents to neutralize yellow tones and to provide softness and a glossy effect right down to the ends.</li></ul>

<ul><li>Neutralize unwanted yellow undertones </li><li>Leaves hair soft, shiny and easy to detangle from lengths to ends.</li><li>Enhance the radiance of blonde hair</li></ul>

<ul><li>Anti-deposit protector mask</li><li>Helps protect hair from excess copper coming from water, which can impact colour results in salon & cause breakage.</li><li>Complement your colour, balayage and lightening results from your salon.</li></ul>

<ul><li>A neutralising system, enriched with magnesium and anti-yellowing agents. </li><li>For neutralized & brightened grey hair.</li><li>Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li></ul>

<ul><li>Anti-metal cleansing cream sulphate-free shampoo</li><li>Helps protect hair from excess copper coming from water, which can impact colour results in salon and cause breakage</li><li>Patented technology enriched with Glicoamine backed by 7 years of research</li><li>Luxurious foaming texture and fresh citrus scent </li><li>Suitable for all types of coloured hair </li></ul>

<ul><li>Replenishes, smoothes and nourishes the hair fiber, enhancing shine and radiance of blonde hair.</li><li>Enhanced blonde hair with multidimensionnal shine</li><li> Shinier hair* *Instrumental test after application of Gloss shampoo + conditioner/mask</li></ul>

<ul><li>Gently cleanse and nourish </li><li>Enhance multimensional shine of blonde hair</li><li>Help to smooth damaged hair</li></ul>