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<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Up to 70% white hair coverage</li><li>Vibrant tone directions</li><li>True to tuft with Intense Shine</li><li>Impressively long lasting</li><li>All shades intermixable</li></ul>

<ul><li>Ammonia-free, demi-permanent hair colour for up to 6 weeks of glossy colour*</li><li>Perfect to tone, gloss and refresh previously sensitised, lightened or coloured hair</li><li>100% true-to-tone colour with up to 70% grey coverage</li><li>Gentle acidic technology balances the hair and closes the cuticles for healthier-looking results and 3x more shine*</li><li> All shades are intermixable for personalised colour results </li></ul>

<ul><li>Unique acid-gel cream technology with no ammonia to enhance and neutralise any previously coloured hair</li><li>Provides an ultimate shine finish; hair is up to 30% more conditioned* (*After Dia Light application on bleached hair)</li><li>Acid Technology colour for a seamless blend of colour</li><li>Neutralising gloss suitable for all bases and limitless toning.</li></ul>

<ul><li>ASP Soak Off Finishing Wipe fluid</li><li>Wipes away the sticky residue</li><li>Used for cleaning brushes</li><li>High quality</li></ul>

<ul><li>Hair is stronger and nourished; up to 97% less breakage*** and up to 2x shinier** </li><li>Smooth hair for up to 24hrs** and heat protection up to 230°C**</li><li>Lightweight, natural finish; hair has more body and discipline</li><li>Its rich texture is instantly absorbed by the hair fibre without weighing it down </li><li>For all hair textures, colour-treated, damaged, bleached & natural hair </li></ul>

<ul><li>Intense oil concentrate with detangling action leaves hair sleek and smooth</li><li>Tames frizz for up to 72 hours</li><li>Protects against humidity for up to 48 hours</li><li>Heat protection up to 210°C</li><li>Adds intense shine</li></ul>

<ul><li>A demi-permanent tone-on-tone hair colour creating a extra neutral tone direction</li><li>Moisturising demi-permanent hair colour</li><li>Extra natural tone direction</li><li>Up to 70% white hair blending</li><li>Up to 100% more shine* *vs. uncoloured hair.</il></ul>

<ul><li>Natural, true-to tone colour result</li><li>Zero ammonia. Zero compromise.</li><li>Enriched with Phytolipid Technology for long-lasting colour results</li><li>100% white hair coverage</li></ul>

<ul><li>Permanent hair colour</li><li>Up to 100% white hair coverage</li><li>Up to 3 levels of lift</li><li>Extra care for mature hair: Pro-Age Complex with Siliamine and Collagen</li><li>True-to-tuft colour results</li></ul>

<ul><li>ASP Activator</li><li>Quickly cures the surface of the nail</li><li>Instantly dries</li><li>Gentle on nails</li></ul>

<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>+30% light reflection* and up to 2x more translucency Vs Inoa Core range. </li><li>Up to 70% cool dyes for ultra cool colour results</li><li>Enriched with ODS technology for optimal scalp comfort and sublime shine</li><li>New and improved texture: easier to blend, mix and apply</li><li>9 new glow shades for light and dark bases</li></ul>

<ul><li>Long lasting durable permanent colour</li><li>Lifts up to 2-3 levels</li><li>Coverage of 70-100% white hair</li><li>Provides a cool colour and banishes brassy tones</li><li>Enriched with Ionene G and Incell, helps strengthen the feel of the hair</li></ul>

<ul><li>Lifting & white blending in 1 step</li><li>Up to 4 levels of lift</li><li>For natural bases 6 or lighter</li><li>For bases with 30% or more white hair</li></ul>

<ul><li>Up to 4 levels of lift</li><li>Improved formula with TrueLift Complex for more powerful lift and stronger neutralisation for cool blonde and neutral blonde tone directions</li><li>Integrated Fibre Bond Technology for reduced hair breakage</li><li>Enforces bonds for 94% less hair damage</li><li>To be used on bases 7 and 8</li></ul>

<ul><li>Rich, Permanent Hair Colour</li><li>Ultra-cool tones to luminous platinum blondes</li><li>Intense neutralising shades provide up to 4.5 levels of lift</li><li>Provides perfect coverage of grey hair</li><li>Enriched with Ionéne G and Incell to help strengthen and reinforce the hair fibre</li></ul>

<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Perfect coverage</li><li>10 minutes processing time</li><li>Result as permanent colouration</li><li>Intermixable for endless variation</li><li>Extra coverage shades</li></ul>

<ul><li>Translucent permanent hair colour</li><li>Neutralised finish and extreme luminosity </li><li>Provides up to 3 levels of lift boosted in cool reflects</li><li>+50% light reflection*, 4X more translucency* *vs Majirel Core </li><li>18 intermixable shades for natural-looking colour results</li></ul>

<ul><li>Igora's strongest neutralising shades</li><li>Coolest Brown Results</li><li>Dual application trend collection based on 4 Igora Royal and 4 Igora Vibrance shades</li></ul>

<ul><li>One step lift and colour</li><li>Superior hair condition and suppleness</li><li>Intense contrast even on dark or tinted bases</li><li>Superior light reflection</li><li>Up to five levels of lift for maximum contrast</li></ul>

<ul><li>High Croma colourant provides results without need to pre-lighten</li><li>Vibrant red highlights for brown hair</li><li>4 shades (Magenta Red, Pure Copper and Red)</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Cool Lightener Additive</li><li>Delivers extra neutralization when mixed with IGORA Vario Blond Powder Lighteners<br. With lightening stable cool pigments</li></ul>

<ul><li>Rich, permanent hair colour with high resist technology</li><li>Provides perfect coverage of hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Treat your hair to the smoothing benefits of L'Oreal Professionnel's Steampod Serum</li><li>A heat protective concentrate designed in line with the Steampod Vapor Hair Straightener</li><li>Enriched with strengthening ceramides and a blend of avocado, almond and apricot oil</li><li> the serum helps to protect and repair hair that is regularly styled with heat, repairing and replenishing stressed tresses to leave every strand shiny, soft and healthy</li><li>For intense shine, add 2 drops of serum to the smoothing lotion or cream before pre-drying</li></ul>

<ul><li>More performance - up to 100% more shine with a new moisture protecting complex.</li><li>More convenience - the new liquid formula with 1:1 mixing ratio allows for easier formulation, faster mixing and more efficient application.</li><li>More versatility - the liquid demi that allows you to choose either a gel or a cream consistency. Experience the ease of use of a gel or the precision application only a cream can deliver.</li><li>Provides up to 40% less alkalising agents to ensure even colour results and to protect from hair breakage.</li></ul>

<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Intermixable shades for endless creativity</li><li>Ammonia-free, pH-neutral formula mixture to minimise hair stress</li></ul>

<ul><li>Temporary hair colour, great for festivals</li><li>Colour and style for every occasion in 30 minutes max</li><li>Clean application, washes out in one shampoo</li><li>Visible on all bases</li><li>No allergy test required</li></ul>

<ul><li>Temporary hair colour, great for festivals</li><li>Colour and style for every occasion in 30 minutes max</li><li>Clean application, washes out in one shampoo</li><li>Visible on all bases</li><li>No allergy test required</li></ul>

<ul><li>Sophisticated cendre-brown tones</li><li>Upgrades bare beauty</li><li>Dual application trend collection based on 4 Igora Royal and 4 Igora Vibrance shades</li></ul>

<ul><li>Ammonia free permanent hair colour powered by oil</li><li>Unique ODS technology for optimal scalp comfort and sublime shine</li><li>Enriched with 60% oil concentration</li><li>Improved hair quality and a dimensional colour result</li><li>Up to 100% white hair coverage</li></ul>

<ul><li>Dilutes the intensity of the tone direction and can be used with all IGORA ROYAL shades to create the most amazing pastels</li><li>Boosts lifting power of all IGORA ROYAL shades</li><li>Adds a very soft, cool tone direction to enable neutralisation for powdery results and to eliminate unwanted warmth</li></ul>

<ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Lifting and toning and/or neutralisation in one simple step</li><li>Up to 5 levels of lift on virgin hair</li></ul>

<ul><li>Lifting & white blending in 1 step</li><li>Up to 4 levels of lift</li><li>For natural bases 6 or lighter</li><li>For bases with 30% or more white hair</li></ul>