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<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Shampoo: Up to 77% less surface damages* Up to 7x shinier hair** *Shampoo+Instant Resurfacing Masque after 5 applications **Shampoo+Instant Resurfacing Masque </li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>For visibily thicker looking lengths and ends</li><li>With the Serie Expert Pro Longer Lengths Renewing mask: Up to 66% split ends reduction* *instrumental test using lotion shampoo and mask                  </li></ul>

<ul><li>Go blonder than ever before with Blond Studio 9! </li><li>Powered by oil for the strongest and most neutralizing lift, helping you to achieve up to 9 levels quicker with lower volume developers </li><li>Oil boosts the lift while keeping the result predictable </li><li>Leaves hair feeling softer to the touch </li><li>Formulated to be used exclusively with the Blond Studio 9 levels lightening powder </li></ul>

<ul><li>Enriched with Wheat Germ oil, combines intense resurfacing with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair multi-benefit leave-in treatment: leaves hair more manageable and ready to blow-dry. It can also be used as the enhancing final touch: its pump allows a precise dosage for a shiny, silky-to-touch and non-greasy result.</li></ul>

<ul><li> Gently clarifies and effectively removes dry and oily dandruff, while calming the scalp. From the first applications, the appearance of visible flakes is reduced*.*Clinical test on 44 subjects, 3 applications per week.</li><li> Enriched with Piroctone Olamine, suitable for dry and oily skin, antibacterial and antifungal active ingredient.</li><li> Made with hair pros, approved by dermatologists. </li><li> Suitable for dry and oily scalps.</li></ul>

<ul><li> Purifies the scalp and the fiber from residue, sweat and oil for a fresher and cleaner feel. </li><li> Concentrated with 3% AHA, water-soluble acid. It helps to purify the surface of the scalp so that new cells can generate.</li><li> Made with hair pros, approved by dermatologists. </li><li> Lightweiht gel texture </li><li> Targeted for oily scalps. </li></ul>

<ul><li>Pre-Shampoo Treatment helps strengthen damaged fibres for long lasting repair</li><li>Reform & rebuild the molecular structure of the hair</li><li>Concentrated with 3% Peptides bonder + 5 amino acids</li><li>Hair is visibly transformed</li><li>Detangles and makes hair more manegable</li><li>For all damaged hair textures, colour-treated, lightened & natural hair</li></ul>

<ul><li>Help repair damage & restore original hair strength</li><li>Formulated with Peptides bonder + 5 Amino acids</li><li>Hair is stronger and nourished, with improved elasticity, movement and smoothness</li><li>Luxurious foaming texture cleanses, detangles hair and delivers a high level of care</li><li>Sulfate-free</li><li>Suitable for all types of coloured and damaged hair types</li></ul>

<ul><li>Professional mask for medium to thick damaged hair. Up to 77% less surface damage*</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Mask: Up to 77% less surface damage* Up to 7x shinier hair** *Shampoo+ Instant Resurfacing Masque after 5 applications **Shampoo + Instant Resurfacing Masque</li></ul>

<ul><li>Formulated with violet and blue pigments, it enhances white & grey hair and helps contrast yellow undertones.</li><li>For neutralized & brightened grey hair.</li><li>Professional neutralizing and brightening conditioner for grey and white hair. Enriched with Violet Dyes and Magnesium*. A combination of an anti-yellowing and cosmetic agents to neutralize yellow tones and to provide softness and a glossy effect right down to the ends.</li></ul>

<ul><li>Replenishes, smoothes and nourishes the hair fiber, enhancing shine and radiance of blonde hair.</li><li>Enhanced blonde hair with multidimensionnal shine</li><li> Shinier hair* *Instrumental test after application of Gloss shampoo + conditioner/mask</li></ul>

<ul><li>Gently cleanse and nourish </li><li>Enhance multimensional shine of blonde hair</li><li>Help to smooth damaged hair</li></ul>

<ul><li> Gently clarifies and effectively removes dry and oily dandruff, while calming the scalp. From the first applications, the appearance of visible flakes is reduced*.*Clinical test on 44 subjects, 3 applications per week.</li><li> Enriched with Piroctone Olamine, suitable for dry and oily skin, antibacterial and antifungal active ingredient.</li><li> Made with hair pros, approved by dermatologists. </li><li> Suitable for dry and oily scalps.</li></ul>

<ul><li>Protects the hair from metal* to reduce breakage and preserve colour brightness**</li><li>Up to 72h hydration and anti-humidity*</li><li>Up to 97% of colour brightness preserved after 8 weeks*</li><li>Up to 3x more definition*</li><li>UV & Heat protection up to 230°C</li><li>Provides softer, shinier and smoother looking hair</li></ul>

<ul><li>Anti-metal cleansing cream sulphate-free shampoo</li><li>Helps protect hair from excess copper coming from water, which can impact colour results in salon and cause breakage</li><li>Patented technology enriched with Glicoamine backed by 7 years of research</li><li>Luxurious foaming texture and fresh citrus scent </li><li>Suitable for all types of coloured hair </li></ul>

<ul><li>Speeds up the drying process for curly and coily hair by up to 37%* while delivering care and shine</li><li>Protects against heat up to 230°C/450°F*</li><li>Ring spray diffuser for evenly spread, ultra fine droplets </li><li>Concentrated with Glycerin, Urea H & Hibiscus seed extract</li><li>Co-developed with curl experts</li></ul>

<ul><li> Purifies the scalp and the fiber from residue, sweat and oil for a fresher and cleaner feel. </li><li> Concentrated with 3% AHA, water-soluble acid. It helps to purify the surface of the scalp so that new cells can generate.</li><li> Made with hair pros, approved by dermatologists. </li><li> Lightweiht gel texture </li><li> Targeted for oily scalps. </li></ul>

<ul><li>Pre-shampoo treatment that helps prevent hair breakage & colour fade</li><li>Instantly detangles</li><li>Up to 72hr nourishment, smoothness and softness</li><li>Prepares hair for cleansing & eases shampoo usage</li><li>Lightweight, concentrated gel texture that instantly & deeply penetrates the fibre</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>For visibily thicker looking lengths and ends</li><li>Heat protection</li></ul>

<ul><li>Long-lasting, extra strong hold</li><li>Dry formula</li><li>Ultra fine spraying</li><li>Creates extra volume and shine</li><li>Easy to brush out without leaving a residue</li></ul>

<ul><li>Adds volume </li><li>Removes oily build up </li><li>Hydrates and adds shine</li></ul>

<ul><li>Ideal for those with grey hair. </li><li>Perfect for those with thinning hair, or suffering from hair loss.</li><li>Helps to conceal sparse areas on the scalp.</li><li>Hypoallergenic formula.</li><li>Helps to create a natural looking, densifying effect. </li></ul>

<ul><li>Activates curls and coils with more definition and hydration</li><li>Unique formula combining the deep care of a cream with the extra hold of a jelly for defined curls and coils with no crunch</li><li>Protects hair against heat up to 230°C/450°F</li><li>Concentrated with Glycerin 2%, Urea H & Hibiscus seed extract</li><li>Co-developed with curl experts</li></ul>

<ul><li>protects radiance of coloured hair </li><li>enhances shine </li><li>strengthens the hair</li><li>enriched with Keratin, Hyaluron and Safflower Oil</li><li>with UV filter</li></ul>

<ul><li>deeply nourishes and restores weak, brittle hair</li><li>protects the interior of the hair fiber</li><li>fills the fragile areas</li><li>enriched with Keratin, Amino Acids and Argan Oil</li><li>leaves hairstrengthened and repaired with a soft, strong feel</li></ul>

<ul><li>10in1 Daily Defense Cream for coloured hair</li><li>nourishes the hair fiber while making blow-drying easier</li><li>controls frizz</li><li>enriched with Keratin, Hyaluron and Safflower Oil </li><li>leaves hair moisturized, smoother and shinier with a nourished fiber and surface protected from environmental aggressions</li></ul>

<ul><li>Fortified with Biotin and Vitamin B6. The lightweight conditioner envelopes hair with moisture and nutrients.</li><li>For more resistant, stronger looking hair.* *Brushing test. Shampoo, conditioner and mask vs classic shampoo on bleached hair</li><li>Shinier, stronger looking hair.</li></ul>

<ul><li>Reinforcing formula infused with vitamin B6 and Biotin.</li><li>For more resistant, stronger looking hair.* *Brushing test. Shampoo, conditioner and mask vs classic shampoo on bleached hair</li><li>Shinier, stronger looking hair.</li></ul>

<ul><li>Perfect for coloured, very fine or thinning hair, or for those suffering from hair loss.</li><li>Gentle hypoallergenic formula.</li><li>Increases the appearance and feel of volume of the hair. </li><li>Can be used as a daily shampoo. </li><li>Suitable for sensitive scalps.</li></ul>

<ul><li>Multi-benefit leave-in treatment mousse to protect, define and hydrate curls and coils </li><li>Provides 11 times more definition and 2 times more hydration for a perfect hold without crunching </li><li>Provides heat protection up to 230°C/450°F </li><li>Helps to smooth hair and protect against humidity </li><li>Strengthens the hair fibre </li></ul>

<ul><li>Conditioning cream oxydant designed for exclusive use with Platinium pastes.</li><li>Specifically formulated to optimise the luxury Platinium lightening pastes from L'Oréal Professionnel.</li><li>The smooth, creamy mixture allows for easy application and creates beautiful blonde results.</li><li>Three strength levels to choose from and varying development times </li><li>The colourist can create a colour service that is completely tailored to the client from natural looking subtle, sun-kissed effect tones to bright, luminous blonde.</li></ul>

<ul><li>A neutralising system, enriched with magnesium and anti-yellowing agents. </li><li>For neutralized & brightened grey hair.</li><li>Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>With the Serie Expert Pro Longer Lengths Renewing Shampoo: Up to 94% hair breakage reduction* *Instrumental test Pro Longer Lengths Renewing Shampoo + Lengths Renewing Conditioner</li><li>For visibily thicker looking lengths and ends</li></ul>

<ul><li>Bodyfies the roots. Flat hair looks lifted from the roots.</li><li>For volumized and light-from-the-root hair</li><li>Rootlift effect and bodyfying effect </li></ul>

<ul><li>Nourishing leave-in cream for dry, damaged hair</li><li>nourishes the hair fiber while making blow-drying easier</li><li>protects against heat damage</li><li>enriched with Keratin, Amino Acids and Argan Oil</li><li>leaves hair stronger, smoother and shinier</li></ul>

<ul><li>Hair gel-in-wax</li><li>Force 3</li><li>Tames fly-away</li><li>Style short polished quiffs, shiny slicked back buns and frizz-free updos.</li></ul>