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<ul><li>Exclusive, ultra-soft IntelliFlex® bristles glide through tangles with ease</li><li>AquaVent™ design allows for fast drainage</li><li>20% larger surface area helps to spread conditioning treatments and hair masks evenly throughout hair</li><li>Lets you brush with less force so you can detangle with less damage to your hair**</li></ul>

<ul><li>Natural boar and nylon blended bristle creates superior tension.</li><li>Ceramic coated barrel emits negative ions which eliminates flyaways, frizz, and locks in hair's natural oils for a smooth and shiny finish.</li><li>Secures barrel in handle without glue or rivets so it won't snag hair. </li><li>Handle provides control and comfort. </li></ul>

<ul><li>Heat resistant IntelliFlex bristles resist heat up to 450 degrees</li><li>Open vented design channels more hot air to the hair for quicker drying time</li><li>Speeds drying time by up to 30%</li><li>The contoured shape hugs the scalp</li><li>Ergonomically designed handle provides enhanced comfort</li></ul>

<ul><li>Detangles and spreads your hair s natural oils from root to tip resulting in healthy and shiny hair</li><li>Works well with dry shampoo to refresh your hair in between washes</li><li>100% natural premium boar bristles</li></ul>

<ul><li>Exclusive IntelliFlex® bristles bend and flex to remove knots effortlessly, reducing damage and pain.</li><li>Perfect for dry or wet hair</li><li>Detangle hair with ease and comfort </li></ul>

<ul><li>Exclusive, ultra-soft IntelliFlex® bristles glide through tangles with ease</li><li>Minimizes pain and protects against split ends and breakage</li><li>Lets you brush with less force, so you can detangle with less damage to your hair</li><li>Fingers and bristles adjust to your curl type and texture to allow ultimate flexibility when detangling</li><li>Brush body made with 56% plant-based plastic*</li></ul>

<ul><li>Exclusive IntelliFlex® bristles bend and flex with your hair to remove knots easily, minimizing damage to wet or dry hair and reducing breakage.</li><li>Ultra-soft polytips, SofTips™, help protect the hair and are ideal for sensitive scalps. </li><li>Clinical trials have shown that WetBrush lets you brush with less force so you can detangle with less damage to your hair. </li></ul>

<ul><li>Exclusive IntelliFlex® bristles bend and flex with your hair to remove knots easily, minimizing damage to wet or dry hair and reducing breakage.</li><li>Ultra-soft polytips, SofTips™, help protect the hair and are ideal for sensitive scalps. </li><li>Clinical trials have shown that WetBrush lets you brush with less force so you can detangle with less damage to your hair. </li></ul>

<ul><li>Exclusive IntelliFlex® bristles bend and flex with your hair to remove knots easily, minimizing damage to wet or dry hair and reducing breakage.</li><li>Ultra-soft polytips, SofTips™, help protect the hair and are ideal for sensitive scalps. </li><li>Clinical trials have shown that WetBrush lets you brush with less force so you can detangle with less damage to your hair. </li></ul>

<ul><li>Design sculpting fibrous paste</li><li>For structured or tousled look and defined strands</li></ul>

<ul><li>Rootlift spray-mousse</li><li>Creates volumised hair </li></ul>

<ul><li>Texturising powder spray, dry touch </li><li>Thick and secured looks 60's XXL volume </li></ul>

<ul><li>Thermo-modelling shape memory spray</li><li>Creates wavy or subtle blowdries and wave set-styles</li></ul>

<ul><li>Extra Strong Volume mousse</li><li>Extra strong hold</li><li>For XL blowdries and volumised hair </li></ul>

<ul><li>Directional fixing and finishing spray</li><li>No residue</li><li>Fast drying </li><li>Creates slicked or spiky looks</li></ul>

<ul><li>Directional fixing and finishing spray</li><li>Creates secured undos and defined looks</li></ul>

<ul><li>24hr anti-frizz and anti-static hold spray</li><li>No added fragrance</li><li>Enhances Shine</li><li>For frizz-free updos and blowdries</li></ul>

<ul><li>Thermo-active spray for texture and hold</li><li>For textured, crimped, wavy hair and added body on fine hair</li></ul>

<ul><li>Texturising salt spray </li><li>Texturised beach waves messy look</li></ul>

<ul><li>L'Oréal Professionnel INOA ODS2</li><li>Odourless, ammonia-free permanent hair colour</li><li>Up to 100% grey/white coverage</li><li>Hair feels intensely nourished and hydrated with glossy shine</li></ul>

<ul><li>Unique acid-gel cream technology with no ammonia to enhance, tone and neutralise any previously coloured hair </li><li>Provides an ultimate shine finish; hair is up to 30% more conditioned* (*After Dia Light application on bleached hair) </li><li>Neutralising gloss suitable for all bases and limitless toning.</li><li>Customize your results thanks to a large palette of shades from warm beige to cool ash tones for brunettes and blondes</li></ul>

<ul><li>Designed for 1500ml Serie Expert & Metal Detox salon-sized bottles </li><li>This pump makes it easy to dispense the right amount of product </li></ul>

<ul><li>Smoothing and control cream</li><li>Force 2</li><li>Up to 24-hour humidity control</li><li>For extra-sleek blowdries with shine & softness</li></ul>

<ul><li>Hair gel-in-wax</li><li>Force 3</li><li>Tames fly-away</li><li>Style short polished quiffs, shiny slicked back buns and frizz-free updos.</li></ul>

<ul><li>Styling cream for curls and definition</li><li>Force 2</li><li>Up to 72-hour anti-humidity and anti-frizz </li><li>Perfect to use to define curly or wavy hair.</li></ul>

<ul><li>Treat your hair to the smoothing benefits of L'Oreal Professionnel's Steampod Serum</li><li>A heat protective concentrate designed in line with the Steampod Vapor Hair Straightener</li><li>Enriched with strengthening ceramides and a blend of avocado, almond and apricot oil</li><li> the serum helps to protect and repair hair that is regularly styled with heat, repairing and replenishing stressed tresses to leave every strand shiny, soft and healthy</li><li>For intense shine, add 2 drops of serum to the smoothing lotion or cream before pre-drying</li></ul>

<ul><li>Discover the SteamPod 4, the all-in-one professional steam styler by L'Oréal Professionnel </li><li>Create a variety of hair styles for all hair types using patented steam technology </li><li>Delivers bouncy defined curls </li><li>Curl locking guide: gently heats up to 100°C for more defined curls** </li><li>Improved straightening experience: now reach 30% closer to the roots* </li><li>Set of 3 steam-optimizing combs: tailored to guarantee even steam diffusion on any hair type </li></ul>

<ul><li>Discover the Power of SteamPod - The go-to styler with patented steam technology </li><li>From straight to wavy, create versatile salon-worthy looks from the comfort of your own home </li><li>Exclusive steam delivery for continuous steam flow </li><li>Intelligent heat control from 180°C – 210°C</li><li>Integrated comb to provide discipline when styling (can be removed)</li></ul>

<ul><li>Ideal for those with grey hair. </li><li>Perfect for those with thinning hair, or suffering from hair loss.</li><li>Helps to conceal sparse areas on the scalp.</li><li>Hypoallergenic formula.</li><li>Helps to create a natural looking, densifying effect. </li></ul>

<ul><li>Ideal for those with blonde hair </li><li>Perfect for those with thinning hair, or suffering from hair loss.</li><li>Helps to conceal sparse areas on the scalp.</li><li>Hypoallergenic formula.</li><li>Helps to create a natural looking, densifying effect. </li></ul>

<ul><li>Perfect for very fine or thinning hair, or for those suffering from hair loss.</li><li>Professional super serum.</li><li>Helps to create an optimal environment for healthy hair growth. </li><li>Protect against oxidative stress*.</li><li>Leaves hair looking denser and feeling fuller.</li></ul>

<ul><li>Perfect for very fine or thinning hair, or for those suffering from hair loss.</li><li>Detangles the fiber without weighing it down.</li><li>Thickens the hair for an immediate densifying* effect.</li><li> Hypoallergenic formula.</li></ul>

<ul><li>Perfect for coloured, very fine or thinning hair, or for those suffering from hair loss.</li><li>Gentle hypoallergenic formula.</li><li>Increases the appearance and feel of volume of the hair. </li><li>Can be used as a daily shampoo. </li><li>Suitable for sensitive scalps.</li></ul>

<ul><li>Bodyfies the roots. Flat hair looks lifted from the roots.</li><li>For volumized and light-from-the-root hair</li><li>Rootlift effect and bodyfying effect </li></ul>

<ul><li>Adds volume </li><li>Removes oily build up </li><li>Hydrates and adds shine</li></ul>

<ul><li>Enriched with Resveratrol a powerful anti-oxydant inspired by skincare. </li><li> Hair colour appears brighter, more radiant and shiny and hair feels lighter, more manageable and soft to touch. </li><li> Refill packaging is up to 65% less plastic compared with the 1500ml plastic classical format. </li><li> Up to 8 weeks protection from colour fade*</li></ul>