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<ul><li>High Croma colourant provides results without need to pre-lighten</li><li>Vibrant red highlights for brown hair</li><li>4 shades (Magenta Red, Pure Copper and Red)</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>L'Oréal Professionnel INOA ODS Oxydant developer</li><li>Used with hair colour</li><li>Contains 16 applications</li><li>20 vol, 1l supplied</li></ul>

<ul><li>Reinforcing formula infused with vitamin B6 and Biotin.</li><li>For more resistant, stronger looking hair.* *Brushing test. Shampoo, conditioner and mask vs classic shampoo on bleached hair</li><li>Shinier, stronger looking hair.</li></ul>

<ul><li>Anti-deposit protector mask</li><li>Helps protect hair from excess copper coming from water, which can impact colour results in salon & cause breakage.</li><li>Complement your colour, balayage and lightening results from your salon.</li></ul>

<ul><li>Thermo-modelling shape memory spray</li><li>Creates wavy or subtle blowdries and wave set-styles</li></ul>

<ul><li>Heat protection up to 230°C/446°F.</li><li>Infused with precious oils, including Argan oil.</li><li>Softens, add shine and radiance to the hair</li><li>Lightweight texture</li><li>Ideal for detangling and adding radiance</li></ul>

<ul><li>Ideal for use alongside Majirel Glow</li><li>12,5 Vol for up to 1 - 1 1/2 levels of lift</li><li>Perfect for refreshing previously coloured hair</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>For visibily thicker looking lengths and ends</li><li>With the Serie Expert Pro Longer Lengths Renewing mask: Up to 66% split ends reduction* *instrumental test using lotion shampoo and mask                  </li></ul>

<ul><li>Conditioning cream oxydant designed for exclusive use with Platinium pastes.</li><li>Specifically formulated to optimise the luxury Platinium lightening pastes from L'Oréal Professionnel.</li><li>The smooth, creamy mixture allows for easy application and creates beautiful blonde results.</li><li>Three strength levels to choose from and varying development times </li><li>The colourist can create a colour service that is completely tailored to the client from natural looking subtle, sun-kissed effect tones to bright, luminous blonde.</li></ul>

<ul><li>Unique acid-gel cream technology with no ammonia to enhance, tone and neutralise any previously coloured hair </li><li>Provides an ultimate shine finish; hair is up to 30% more conditioned* (*After Dia Light application on bleached hair) </li><li>Neutralising gloss suitable for all bases and limitless toning.</li><li>Customize your results thanks to a large palette of shades from warm beige to cool ash tones for brunettes and blondes</li></ul>

<ul><li>Luocolour Permanent Hair Colour from L'Oréal Professionnel</li><li>Lightens up to two and a half to three levels</li><li>Grey/white coverage of up to 70%</li><li>Contains grape seed oil</li><li>10.12 Beige</li></ul>

<ul><li>Anti-metal cleansing cream sulphate-free shampoo</li><li>Helps protect hair from excess copper coming from water, which can impact colour results in salon and cause breakage</li><li>Patented technology enriched with Glicoamine backed by 7 years of research</li><li>Luxurious foaming texture and fresh citrus scent </li><li>Suitable for all types of coloured hair </li></ul>

<ul><li>Directional fixing and finishing spray</li><li>Creates secured undos and defined looks</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>For visibily thicker looking lengths and ends</li><li>With the Serie Expert Pro Longer Instant ends filler concentrate treatment: Up to 66% split ends reduction* *Instrumental test Pro Longer Lengths Renewing Shampoo + Lengths Renewing Mask + Instant ends filler </li></ul>

<ul><li>Replenishes, smoothes and nourishes the hair fiber, enhancing shine and radiance of blonde hair.</li><li>Enhanced blonde hair with multidimensionnal shine</li><li> Shinier hair* *Instrumental test after application of Gloss shampoo + conditioner/mask</li></ul>

<ul><li>Perfect for very fine or thinning hair, or for those suffering from hair loss.</li><li>Detangles the fiber without weighing it down.</li><li>Thickens the hair for an immediate densifying* effect.</li><li> Hypoallergenic formula.</li></ul>

<ul><li>Perfect for very fine or thinning hair, or for those suffering from hair loss.</li><li>Professional super serum.</li><li>Helps to create an optimal environment for healthy hair growth. </li><li>Protect against oxidative stress*.</li><li>Leaves hair looking denser and feeling fuller.</li></ul>

<ul><li>Help repair damage & restore original hair strength</li><li>Formulated with Peptides bonder + 5 Amino acids</li><li>Hair is stronger and nourished, with improved elasticity, movement and smoothness</li><li>Luxurious foaming texture cleanses, detangles hair and delivers a high level of care</li><li>Sulfate-free</li><li>Suitable for all types of coloured and damaged hair types</li></ul>

<ul><li>Treat your hair to the smoothing benefits of L'Oreal Professionnel's Steampod Serum</li><li>A heat protective concentrate designed in line with the Steampod Vapor Hair Straightener</li><li>Enriched with strengthening ceramides and a blend of avocado, almond and apricot oil</li><li> the serum helps to protect and repair hair that is regularly styled with heat, repairing and replenishing stressed tresses to leave every strand shiny, soft and healthy</li><li>For intense shine, add 2 drops of serum to the smoothing lotion or cream before pre-drying</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>With the Serie Expert Pro Longer Lengths Renewing Shampoo: Up to 94% hair breakage reduction* *Instrumental test Pro Longer Lengths Renewing Shampoo + Lengths Renewing Conditioner</li><li>For visibily thicker looking lengths and ends</li></ul>

<ul><li>L'Oréal Professionnel INOA ODS2</li><li>Odourless, ammonia-free permanent hair colour</li><li>Up to 100% grey/white coverage</li><li>Hair feels intensely nourished and hydrated with glossy shine</li></ul>

<ul><li>Enriched with Violet dyes for a purer blonde result.</li><li>For a purer blonde, neutralized from yellow undertones.</li><li>Helps to neutralise unwanted brassy tones in blonde hair.</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Mask: Up to 77% less surface damage* Up to 7x shinier hair** *Shampoo+ Instant Resurfacing Masque after 5 applications **Shampoo + Instant Resurfacing Masque</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li> Purifies the scalp and the fiber from residue, sweat and oil for a fresher and cleaner feel. </li><li> Concentrated with 3% AHA, water-soluble acid. It helps to purify the surface of the scalp so that new cells can generate.</li><li> Made with hair pros, approved by dermatologists. </li><li> Lightweiht gel texture </li><li> Targeted for oily scalps. </li></ul>

<ul><li> This lightweight gel gently cleanses hair, while soothing and calming sensitive scalps. </li><li> Hair is soft, radiant and hydrated.</li><li> Enriched with Niacinamide, a vitamin from the B3 family, known for its regulating and soothing powers. </li><li> Made with hair pros, approved by dermatologists. </li><li> Hydrates and nourishes hair. </li></ul>

<ul><li>To dilute, pastelise and personalise for subtle and luminous colour reflects </li><li>Fluidifies the texture of any Dia Light mix for easy take through </li><li>Provides an ultimate shine finish; hair is up to 30% more conditioned after Dia Light application on bleached hair </li><li>Use to provide a gloss service </li><li>Suitable for all bases and limitless toning</li></ul>

<ul><li>L'Oréal Professionnel INOA</li><li>Odourless, ammonia-free permanent hair colour</li><li>1/ black</li><li>Up to 100% grey/white coverage</li><li>Hair feels intensely nourished and hydrated with glossy shine</li></ul>

<ul><li>Deeply nourishes and conditions, leaving your hair strong and super soft.</li><li>For intense smoothing & glossy looking hair</li><li>Anti-frizz effect</li></ul>

<ul><li>An instant, soft hold</li><li>Brilliant shine</li><li>Patented formula from haircare experts</li><li>With anti-humidity action</li></ul>

<ul><li>Luxurious lightening paste with up to 7 levels of lift.</li><li>Suited to thick, natural or coloured hair, in particular darker or difficult to lighten </li><li> Contains Nutricerides and White Beeswax to leave the hair smoother and feeling beautifully conditioned </li><li> For optimal results, always tone Blond Studio services with DIA by L'Oréal Professionnel </li><li>Helps to smooth and soften the hair fibre for beautiful condition.</li></ul>

<ul><li>The versatile aid for all modern highlighting and colouring techniques.</li><li>Easy, clean, fast and precise application</li><li>Comfortable, close root application </li><li>With Non-slip features </li><li>Available in Large and Small sizes for long or shorter hair</li></ul>

<ul><li>Temporary hair colour, great for festivals</li><li>Colour and style for every occasion in 30 minutes max</li><li>Clean application, washes out in one shampoo</li><li>Visible on all bases</li><li>No allergy test required</li></ul>

<ul><li>Enriched with Wheat Germ oil, combines intense resurfacing with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair multi-benefit leave-in treatment: leaves hair more manageable and ready to blow-dry. It can also be used as the enhancing final touch: its pump allows a precise dosage for a shiny, silky-to-touch and non-greasy result.</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks*, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Hair gel-in-wax</li><li>Force 3</li><li>Tames fly-away</li><li>Style short polished quiffs, shiny slicked back buns and frizz-free updos.</li></ul>