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<ul><li>Obliterates yellow tones</li><li>Delivers the utlimate silver ash blonde</li><li>Transforms brassy to beautiful in minutes</li><li>Super violet pigments = superior silver blonde</li><li>Loaded with conditioning agents for supersoft results</li></ul>

<ul><li>Obliterates yellow tones</li><li>Delivers the utlimate silver ash blonde</li><li>Transforms brassy to beautiful in minutes</li><li>Super violet pigments give superior silver blonde</li><li>Loaded with conditioning agents for supersoft results</li></ul>

<ul><li>Provides intense hydration to soften and strengthen hair</li><li>Deeply hydrates and detangles lightened and highlighted blonde hair</li><li>KerActive protein and safflower oleosomes help smooth and repair</li><li>Helps subtly brighten blonde and highlighted hues</li><li>Sulfate free</li></ul>

<ul><li>Gently cleanses lightened and highlighted blonde hair</li><li>Powered by exclusive KerActive protein and safflower oleosomes</li><li>Helps keep blonde hair light, bright and healthy</li><li>Helps to repair damage and seal the cuticle</li><li>Sulfate free</li></ul>

<ul><li>Neutralising shampoo for blonde hair</li><li>Purple Chroma Crème helps to instantly neutralizes unwanted yellow reflects for superior colour correction and care</li><li>Alternate Purple Chroma Crème with your regular shampoo and adapt the leave-on time depending on desired degree of neutralization, from 2 to 5 minutes </li><li>Delivers up to 3x more shine*** </li></ul>

<ul><li>Brightens blonde, grey or white hair</li><li>Banishes brassiness, softens strands, and adds shine</li><li>Brings out the best in blonde, white and silver hair</li><li>Hydrates hair and intensifies shine</li><li>Violet-tinted, colour enhancing formula</li></ul>

<ul><li>Provides intense hydration to soften and strengthen hair</li><li>Deeply hydrates and detangles lightened and highlighted blonde hair</li><li>KerActive protein and safflower oleosomes help smooth and repair</li><li>Helps subtly brighten blonde and highlighted hues</li><li>Sulfate free</li></ul>

<ul><li>Sulphate-free purple shampoo to gently cleanse blonde, highlighted, silver or gray hair and eliminate brassy tones</li><li>Ideal for colour-treated hair and naturally light tones</li><li>Infused with antioxidant-rich pomegranate extract to help prevent colour fade from environmental exposure and free radical damage</li><li>Borage oil helps visibly reduce signs of damage while restoring radiance for lighter, brighter blondes</li></ul>

<ul><li>Cools Brassiness and eliminates warmth</li><li>Powerful weekly toning for medium to dark blondes or highlighted blondes</li><li>This highly pigmented deep violet shampoo instantly tones and corrects yellow, brassy tones, and brightens highlights</li><li>Infused with a blend of avocado and Abyssinian oil to add shine and leave hair feeling soft, healthy and hydrated</li></ul>

<ul><li>Cools Brassiness and eliminates warmth</li><li>Powerful weekly toning for medium to dark blondes or highlighted blondes</li><li>This highly pigmented deep violet shampoo instantly tones and corrects yellow, brassy tones, and brightens highlights</li><li>Infused with a blend of avocado and Abyssinian oil to add shine and leave hair feeling soft, healthy and hydrated</li></ul>

<ul><li>KerActive Damage Recovery</li><li>Smoothes, strengthens and replenishes depleted blonde hair</li><li>Helps repair and moisturize weakened hair</li><li>Lightweight yet powerful multitasking corrector</li></ul>

<ul><li>Proclere Blue Frosting Silver Shampoo</li><li>Hydrates and nourishes hair</li><li>Refreshes lightened and white hair</li><li>Kills unwanted yellow tone</li><li>Designed for blonde, grey, white and silver hair</li></ul>