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<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Up to 70% white hair coverage</li><li>Vibrant tone directions</li><li>True to tuft with Intense Shine</li><li>Impressively long lasting</li><li>All shades intermixable</li></ul>

<ul><li>Luxurious Ammonia-free permanent hair colour. </li><li> Salon colour experience powered by oil. </li><li>Unique Oil powered ODS technology for high impact colour and optimal scalp comfort.</li><li>Up to 100% white hair coverage. Up to +48% shinier result* </li><li> Vegan formula </li></ul>

<ul><li>Long-lasting hold</li><li>Easy to brush out without flakes</li><li>Heat protection to 230°C/450°F</li><li>Anti-humidity formula</li></ul>

<ul><li>Extra strong hold</li><li>Long-lasting, wind-proof hold and control </li><li>Easy to brush without flakes</li><li>Helps to protect against humidity</li><li>Provides heat protection up to 230°C/450°F </li></ul>

<ul><li>Dust-free lightening powder that lifts up to 7 levels</li><li>Fibre bond technology to reduce hair breakage</li><li>Anti-yellow effect with cool pigments to help neutralise warm tone</li><li>Precise application from stands to full head bleaching</li><li>Now sold without a scoop, to help save waste!</li></ul>

<ul><li>Designed for 1500ml Serie Expert & Metal Detox salon-sized bottles </li><li>This pump makes it easy to dispense the right amount of product </li></ul>

<ul><li>Sulfate-free shampoo gently cleanses hair while protecting colour</li><li>Infused with antioxidant-rich pomegranate extract to help prevent colour fade from environmental exposure and free radical damage</li><li> Borage oil helps soften, adds manageability and boosts shine</li><li>83% natural origin* ingredients</li><li>Vegan, Cruelty Free, Sulfate Free & Paraben Free</li></ul>

<ul><li>Gently, yet effectively, cleanses and activates the hair roots</li><li>Free from Sodium Lauryl Sulphate & Sodium Laureth Sulphate, silicones and artificial colourants</li><li>Strengthens the hair by up to 40%, improving the hair’s quality</li><li>Provides nourishment for the hair, leaving it soft and supple</li><li>Rebalances the scalp and secures the future quality of the hair</li></ul>

<ul><li>Maximum performance and care when used with BLONDME colour products</li><li>Oil Intense formula</li></ul>

<ul><li>Extreme hold, maximum volume</li><li>Provides all-day hold with high shine, fullness and texture</li><li>Provides UV protection</li><li>Fights frizz in any climate</li><li>Color safe, Vegan, Paraben free formula</li></ul>

<ul><li>Easily detangles wet or dry strands </li><li>Slim paddle design ideal for sculpting and styling </li><li>Great for blow-drying and finishing </li></ul>

<ul><li>Fast-drying hairspray</li><li>Provides humidity resistance and shine with a touchable, natural finish</li><li>Firm hold</li><li>Sustainably harvested awapuhi extract from a farm in Hawaii balances moisture, leaving hair feeling soft and healthy</li></ul>

<ul><li>Dust-free lightening powder that lifts up to 8 levels</li><li>Fibre bond technology to reduce hair breakage</li><li>Anti-yellow effect with cool pigments to help neutralise warm tone</li><li>Precise application from stands to full head bleaching</li><li>Now sold without a scoop, to help save waste</li></ul>

<ul><li>Replenishes hair while extending colour vibrancy</li><li>Infused with antioxidant-rich pomegranate extract to help prevent colour fade from environmental exposure and free radical damage</li><li> Borage oil helps soften, adds manageability and boosts shine</li><li>94% natural origin* ingredients</li><li>Vegan, Cruelty Free, Sulfate Free & Paraben Free</li></ul>

</li><li>Maximum hold and shine</li><li>Clean, flake-free gel formula</li><li>Can be applied to wet or dry hair</li><li>Refreshing cool mint, tea tree and citrus fragrance</li><li>Paraben free, Vegan, colour safe formula </li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks*, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Removes buildup and adds shine</li><li>Gently exfoliates</li><li> Leaves hair polished and scalp feeling soothed, clean and refreshed</li><li>Invigorating fresh scent</li><li>Suitable for all hair types</li></ul>

<ul><li>Provides deep hydration to enhance texture, lock out humidity and define curls without leaving them stiff, crunchy or weighed down</li><li>Monoi, pequi and jojoba oils help fight frizz, add shine and define texture</li><li>Calming lavender and mint extracts put mind and hair at ease</li><li>Paraben Free, Gluten Free, Vegan, Color Safe</li></ul>

<ul><li>Layerable spray for stronger hold</li><li>Brushable finish without flaking</li><li>Helps to protect against humidity </li><li>Heat protection up to 230°C/450°F </li></ul>

</li><li>Washes and conditions in one step</li><li>Conditioning ingredients help to detangle </li><li>Hearty lather rinses clean with a fresh scent</li><li>Leaves hair full and healthy-looking</li><li>Sulfate free, Paraben free, Gluten free, Vegan formula with UV protection</li></ul>

<ul><li>Enhances hair's texture</li><li>Provides enhanced volume and root-lift</li><li>Fights static hair and tames flyaways </li><li>Non-flaky</li></ul>

<ul><li>Strong hold</li><li>Long-lasting hold</li><li>Fine and fast-drying mist</li><li>Heat protection up to 230°C/450°F</li><li>Easy to brush out without flakes</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Dry Wax for texture and definition</li><li>Defines and controls any texture</li><li>Creates clean, "lived in" looks</li><li>Great for pliable style</li><li>Delivers long-lasting hold with a moveable finish</li></ul>

<ul><li>Enables easier detangling and improves combability</li><li>Hair reaches its optimal pH level of 4.5, achieving 90% colour retention for up to 30 washes</li><li>Revives dull, coloured hair</li><li>Helps to smooth the surface of each strand for brilliantly shiny hair</li><li>Vegan formula</li></ul>

<ul><li>Thickening foam for extra body, fullness and control</li><li>Creates lightweight body and volume for fine hair</li><li>Leaves hair manageable and shiny</li><li>Adds flexible control and locks in moisture</li><li>Prevents dryness and amplifies shine</li></ul>

<ul><li>Intense oil concentrate with detangling action leaves hair sleek and smooth</li><li>Tames frizz for up to 72 hours</li><li>Protects against humidity for up to 48 hours</li><li>Heat protection up to 210°C</li><li>Adds intense shine</li></ul>

<ul><li>Handcrafted with sustainably sourced, organic ingredients of 91% natural origin</li><li>Reconstructing formula helps to protect hair from physical and chemical damage</li><li>Infused with organic Amaranth Extract & Pea Protein to help repair damage, balance moisture and prevent breakage</li><li> Colour safe, Vegan & Cruelty Free, Sulfate Free and made without Gluten</li><li>Bio-Based, 100% recyclable packaging</li></ul>

<ul><li>Extra strong hold</li><li>Maximises hair's volume and bounce</li><li>Natural shine</li><li>Reduces static and tames frizzy hair</li><li>Heat protection up to 230°C/450°F</li></ul>

<ul><li>Handcrafted with sustainably sourced, organic ingredients of 79% natural origin</li><li>Helps repair, restore and protect damaged, fragile strands for softer, stronger hair</li><li>Infused with organic Amaranth Extract and Pea Protein to help repair damage, balance moisture and prevent breakage</li><li>Colour Safe, Vegan & Cruelty Free, Sulfate Free and made without Gluten</li><li>Bio-based, 100% recyclable packaging</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Conditioner: the hair is shinier, smoother & more resistant.</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Unique acid-gel cream technology with no ammonia to enhance, tone and neutralise any previously coloured hair </li><li>Provides an ultimate shine finish; hair is up to 30% more conditioned* (*After Dia Light application on bleached hair) </li><li>Neutralising gloss suitable for all bases and limitless toning.</li><li>Customize your results thanks to a large palette of shades from warm beige to cool ash tones for brunettes and blondes</li></ul>

<ul><li>Improves volume</li><li>Creates a subtle wavy texture</li><li>Pliable movement and soft hair grip </li><li>Retains the hair's natural shine </li></ul>