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<ul><li>Replenishes, smoothes and nourishes the hair fiber, enhancing shine and radiance of blonde hair.</li><li>Enhanced blonde hair with multidimensionnal shine</li><li> Shinier hair* *Instrumental test after application of Gloss shampoo + conditioner/mask</li></ul>

<ul><li>Anti-deposit protector mask</li><li>Helps protect hair from excess copper coming from water, which can impact colour results in salon & cause breakage.</li><li>Complement your colour, balayage and lightening results from your salon.</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Shampoo: Up to 77% less surface damages* Up to 7x shinier hair** *Shampoo+Instant Resurfacing Masque after 5 applications **Shampoo+Instant Resurfacing Masque </li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>For visibily thicker looking lengths and ends</li><li>Heat protection</li></ul>

<ul><li> Purifies the scalp and the fiber from residue, sweat and oil for a fresher and cleaner feel. </li><li> Concentrated with 3% AHA, water-soluble acid. It helps to purify the surface of the scalp so that new cells can generate.</li><li> Made with hair pros, approved by dermatologists. </li><li> Lightweiht gel texture </li><li> Targeted for oily scalps. </li></ul>

<ul><li> Gently clarifies and effectively removes dry and oily dandruff, while calming the scalp. From the first applications, the appearance of visible flakes is reduced*.*Clinical test on 44 subjects, 3 applications per week.</li><li> Enriched with Piroctone Olamine, suitable for dry and oily skin, antibacterial and antifungal active ingredient.</li><li> Made with hair pros, approved by dermatologists. </li><li> Suitable for dry and oily scalps.</li></ul>

<ul><li>Interchangeable Gold Dust Ceramic + MAK-infused barrels to create voluminous curls, drop curls or corkscrew curls </li><li>Digital variable, instant ultra-even heat from 80°c - 210°c</li><li>Integrated heat protection stand and cool tip</li><li>Heats up in seconds</li><li>100% recycled and 100% recyclable storage tin and eco-felt storage bag / heat mat</li></ul>

<ul><li>Professional mask for medium to thick damaged hair. Up to 77% less surface damage*</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Mask: Up to 77% less surface damage* Up to 7x shinier hair** *Shampoo+ Instant Resurfacing Masque after 5 applications **Shampoo + Instant Resurfacing Masque</li></ul>

<ul><li>Pre-Shampoo Treatment helps strengthen damaged fibres for long lasting repair</li><li>Reform & rebuild the molecular structure of the hair</li><li>Concentrated with 3% Peptides bonder + 5 amino acids</li><li>Hair is visibly transformed</li><li>Detangles and makes hair more manegable</li><li>For all damaged hair textures, colour-treated, lightened & natural hair</li></ul>

<ul><li>Gently cleanse and nourish </li><li>Enhance multimensional shine of blonde hair</li><li>Help to smooth damaged hair</li></ul>

<ul><li>Help repair damage & restore original hair strength</li><li>Formulated with Peptides bonder + 5 Amino acids</li><li>Hair is stronger and nourished, with improved elasticity, movement and smoothness</li><li>Luxurious foaming texture cleanses, detangles hair and delivers a high level of care</li><li>Sulfate-free</li><li>Suitable for all types of coloured and damaged hair types</li></ul>

<ul><li> Gently clarifies and effectively removes dry and oily dandruff, while calming the scalp. From the first applications, the appearance of visible flakes is reduced*.*Clinical test on 44 subjects, 3 applications per week.</li><li> Enriched with Piroctone Olamine, suitable for dry and oily skin, antibacterial and antifungal active ingredient.</li><li> Made with hair pros, approved by dermatologists. </li><li> Suitable for dry and oily scalps.</li></ul>

<ul><li>Speeds up the drying process for curly and coily hair by up to 37%* while delivering care and shine</li><li>Protects against heat up to 230°C/450°F*</li><li>Ring spray diffuser for evenly spread, ultra fine droplets </li><li>Concentrated with Glycerin, Urea H & Hibiscus seed extract</li><li>Co-developed with curl experts</li></ul>

<ul><li>Protects the hair from metal* to reduce breakage and preserve colour brightness**</li><li>Up to 72h hydration and anti-humidity*</li><li>Up to 97% of colour brightness preserved after 8 weeks*</li><li>Up to 3x more definition*</li><li>UV & Heat protection up to 230°C</li><li>Provides softer, shinier and smoother looking hair</li></ul>

<ul><li>Anti-metal cleansing cream sulphate-free shampoo</li><li>Helps protect hair from excess copper coming from water, which can impact colour results in salon and cause breakage</li><li>Patented technology enriched with Glicoamine backed by 7 years of research</li><li>Luxurious foaming texture and fresh citrus scent </li><li>Suitable for all types of coloured hair </li></ul>

<ul><li>L'Oréal Professionnel Dia Activateur</li><li>Semi-permanent hair colour</li><li>Caters for all technical applications</li><li>For use with Dia Richesse and Dia Light colours</li><li>9 vol, 1 litre bottle supplied</li></ul>

<ul><li>Perfect for coloured, very fine or thinning hair, or for those suffering from hair loss.</li><li>Gentle hypoallergenic formula.</li><li>Increases the appearance and feel of volume of the hair. </li><li>Can be used as a daily shampoo. </li><li>Suitable for sensitive scalps.</li></ul>

<ul><li>Hair gel-in-wax</li><li>Force 3</li><li>Tames fly-away</li><li>Style short polished quiffs, shiny slicked back buns and frizz-free updos.</li></ul>

<ul><li>Universal styler for all hair types and styles, including straight styles, curls, kicks and waves</li><li>Ceramic plates infused with Macadmia, Argan Oil & Keratin</li><li>Digital heat control with variable settings: 110 C-235 C</li><li>1 hour auto-shut off</li><li>3m Heat Proof Cord</li></ul>

<ul><li>Extra Strong Professional hairspray</li><li>New hypoallergenic formulation</li><li>No fragrance and no visible residue</li><li>The finest professional diffusion with optimised comfort and brilliant shine</li><li>Immediate ultra-dry hold without stiffness</li></ul>

<ul><li>Ideal for those with grey hair. </li><li>Perfect for those with thinning hair, or suffering from hair loss.</li><li>Helps to conceal sparse areas on the scalp.</li><li>Hypoallergenic formula.</li><li>Helps to create a natural looking, densifying effect. </li></ul>

<ul><li>Pre-shampoo treatment that helps prevent hair breakage & colour fade</li><li>Instantly detangles</li><li>Up to 72hr nourishment, smoothness and softness</li><li>Prepares hair for cleansing & eases shampoo usage</li><li>Lightweight, concentrated gel texture that instantly & deeply penetrates the fibre</li></ul>

<ul><li>Adds volume </li><li>Removes oily build up </li><li>Hydrates and adds shine</li></ul>

<ul><li>Macadamia, Argan Oil & Keratin infused ceramic barrel</li><li>Digital Variable Heat</li><li>Ultra even heat system</li><li>1 hour auto shut-off</li><li>3m Salon Length Cord</li></ul>

<ul><li>Bodyfies the roots. Flat hair looks lifted from the roots.</li><li>For volumized and light-from-the-root hair</li><li>Rootlift effect and bodyfying effect </li></ul>

<ul><li>Reinforcing formula infused with vitamin B6 and Biotin.</li><li>For more resistant, stronger looking hair.* *Brushing test. Shampoo, conditioner and mask vs classic shampoo on bleached hair</li><li>Shinier, stronger looking hair.</li></ul>

<ul><li>Conditioning cream oxydant designed for exclusive use with Platinium pastes.</li><li>Specifically formulated to optimise the luxury Platinium lightening pastes from L'Oréal Professionnel.</li><li>The smooth, creamy mixture allows for easy application and creates beautiful blonde results.</li><li>Three strength levels to choose from and varying development times </li><li>The colourist can create a colour service that is completely tailored to the client from natural looking subtle, sun-kissed effect tones to bright, luminous blonde.</li></ul>

<ul><li>Fortified with Biotin and Vitamin B6. The lightweight conditioner envelopes hair with moisture and nutrients.</li><li>For more resistant, stronger looking hair.* *Brushing test. Shampoo, conditioner and mask vs classic shampoo on bleached hair</li><li>Shinier, stronger looking hair.</li></ul>

<ul><li>Multi-benefit leave-in treatment mousse to protect, define and hydrate curls and coils </li><li>Provides 11 times more definition and 2 times more hydration for a perfect hold without crunching </li><li>Provides heat protection up to 230°C/450°F </li><li>Helps to smooth hair and protect against humidity </li><li>Strengthens the hair fibre </li></ul>

<ul><li>Activates curls and coils with more definition and hydration</li><li>Unique formula combining the deep care of a cream with the extra hold of a jelly for defined curls and coils with no crunch</li><li>Protects hair against heat up to 230°C/450°F</li><li>Concentrated with Glycerin 2%, Urea H & Hibiscus seed extract</li><li>Co-developed with curl experts</li></ul>

<ul><li>Atmos Brushless DC Motor Dries and Styles in one product</li><li>Atmos conditioning system</li><li>9 attachments: 2 x Auto Aircurl wands for easy curls and waves, 1 x SalonAir high pressure drying & styling nozzle, 2 x OneShot dry Volume & Straight brushes for all hair lengths, 2 x Conical styling wands for drop curls, 1 x High-flow bristle brush and 1 SalonAir Diffuser for volume & definition</li><li>3 heat and 3 speed digital controls</li><li>Atmos Micro Filter</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>For visibily thicker looking lengths and ends</li><li>With the Serie Expert Pro Longer Lengths Renewing mask: Up to 66% split ends reduction* *instrumental test using lotion shampoo and mask                  </li></ul>

<ul><li>Fits most dryer to boost volume & waves</li><li>Deeper bowl designed for maximum hair capture</li><li>Unique flexible plastic grip locks to the dryer</li><li>Soft rubber tips for use close to the scalp</li><li>Gently produces full volume & lift</li></ul>

<ul><li>Luxurious lightening paste with up to 7 levels of lift.</li><li>Suited to thick, natural or coloured hair, in particular darker or difficult to lighten </li><li> Contains Nutricerides and White Beeswax to leave the hair smoother and feeling beautifully conditioned </li><li> For optimal results, always tone Blond Studio services with DIA by L'Oréal Professionnel </li><li>Helps to smooth and soften the hair fibre for beautiful condition.</li></ul>

<ul><li>Enriched with Pro-Keratin</li><li>Low odour technology</li><li>Perfect for global, enclosed highlights and freehand techniques</li><li>Suitable for all hair types</li><li>Can achieve classic highlights, a more natural balayage or all-over blonde</li></ul>

<ul><li>Discover the SteamPod 4, the all-in-one professional steam styler by L'Oréal Professionnel </li><li>Create a variety of hair styles for all hair types using patented steam technology </li><li>Delivers bouncy defined curls </li><li>Curl locking guide: gently heats up to 100°C for more defined curls** </li><li>Improved straightening experience: now reach 30% closer to the roots* </li><li>Set of 3 steam-optimizing combs: tailored to guarantee even steam diffusion on any hair type </li></ul>