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<ul><li>Intensely hydrates curls and coils while providing shine and the most luxurious feel</li><li>The rich, soft-melting buttery formula gently envelops curls and coils to provide long-lasting, weightless hydration</li><li>Pre-detangles for an even and tamed result; hair is instantly shiny </li><li>Enriched with highly concentrated actives: Glycerin 3%, Urea H & Hibiscus seed extract</li><li>Co-developed with curl experts</li></ul>

<ul><li>Universal styler for all hair types and styles, including straight styles, curls, kicks and waves</li><li>Ceramic plates infused with Macadmia, Argan Oil & Keratin</li><li>Digital heat control with variable settings: 110 C-235 C</li><li>1 hour auto-shut off</li><li>3m Heat Proof Cord</li></ul>

<ul><li>Help repair damage & restore original hair strength</li><li>Formulated with Peptides bonder + 5 Amino acids</li><li>Hair is stronger and nourished, with improved elasticity, movement and smoothness</li><li>Luxurious foaming texture cleanses, detangles hair and delivers a high level of care</li><li>Sulfate-free</li><li>Suitable for all types of coloured and damaged hair types</li></ul>

<ul><li> Gently clarifies and effectively removes dry and oily dandruff, while calming the scalp. From the first applications, the appearance of visible flakes is reduced*.*Clinical test on 44 subjects, 3 applications per week.</li><li> Enriched with Piroctone Olamine, suitable for dry and oily skin, antibacterial and antifungal active ingredient.</li><li> Made with hair pros, approved by dermatologists. </li><li> Suitable for dry and oily scalps.</li></ul>

<ul><li> Gently clarifies and effectively removes dry and oily dandruff, while calming the scalp. From the first applications, the appearance of visible flakes is reduced*.*Clinical test on 44 subjects, 3 applications per week.</li><li> Enriched with Piroctone Olamine, suitable for dry and oily skin, antibacterial and antifungal active ingredient.</li><li> Made with hair pros, approved by dermatologists. </li><li> Suitable for dry and oily scalps.</li></ul>

<ul><li>Enriched with Pro-Keratin</li><li>Low odour technology</li><li>Perfect for global, enclosed highlights and freehand techniques</li><li>Suitable for all hair types</li><li>Can achieve classic highlights, a more natural balayage or all-over blonde</li></ul>

<ul><li> Purifies the scalp and the fiber from residue, sweat and oil for a fresher and cleaner feel. </li><li> Concentrated with 3% AHA, water-soluble acid. It helps to purify the surface of the scalp so that new cells can generate.</li><li> Made with hair pros, approved by dermatologists. </li><li> Lightweiht gel texture </li><li> Targeted for oily scalps. </li></ul>

<ul><li>Gently cleanse and nourish </li><li>Enhance multimensional shine of blonde hair</li><li>Help to smooth damaged hair</li></ul>

<ul><li>Professional mask for medium to thick damaged hair. Up to 77% less surface damage*</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Mask: Up to 77% less surface damage* Up to 7x shinier hair** *Shampoo+ Instant Resurfacing Masque after 5 applications **Shampoo + Instant Resurfacing Masque</li></ul>

<ul><li>Atmos Brushless DC Motor Dries and Styles in one product</li><li>Atmos conditioning system</li><li>9 attachments: 2 x Auto Aircurl wands for easy curls and waves, 1 x SalonAir high pressure drying & styling nozzle, 2 x OneShot dry Volume & Straight brushes for all hair lengths, 2 x Conical styling wands for drop curls, 1 x High-flow bristle brush and 1 SalonAir Diffuser for volume & definition</li><li>3 heat and 3 speed digital controls</li><li>Atmos Micro Filter</li></ul>

<ul><li>Intensely moisturizes even the most dehydrated curls and coils, for a silky smooth result that lasts </li><li>Protects against heat up to 230°C/450°F*</li><li>A creamy gliding formula that lasts on hair with no weigh down </li><li>Concentrated with Glycerin 2%, Urea H & Hibiscus seed extract</li><li>Co-developed with curl experts</li></ul>

<ul><li>Speeds up the drying process for curly and coily hair by up to 37%* while delivering care and shine</li><li>Protects against heat up to 230°C/450°F*</li><li>Ring spray diffuser for evenly spread, ultra fine droplets </li><li>Concentrated with Glycerin, Urea H & Hibiscus seed extract</li><li>Co-developed with curl experts</li></ul>

<ul><li>Replenishes, smoothes and nourishes the hair fiber, enhancing shine and radiance of blonde hair.</li><li>Enhanced blonde hair with multidimensionnal shine</li><li> Shinier hair* *Instrumental test after application of Gloss shampoo + conditioner/mask</li></ul>

<ul><li> Purifies the scalp and the fiber from residue, sweat and oil for a fresher and cleaner feel. </li><li> Concentrated with 3% AHA, water-soluble acid. It helps to purify the surface of the scalp so that new cells can generate.</li><li> Made with hair pros, approved by dermatologists. </li><li> Lightweiht gel texture </li><li> Targeted for oily scalps. </li></ul>

<ul><li>Pre-shampoo treatment that helps prevent hair breakage & colour fade</li><li>Instantly detangles</li><li>Up to 72hr nourishment, smoothness and softness</li><li>Prepares hair for cleansing & eases shampoo usage</li><li>Lightweight, concentrated gel texture that instantly & deeply penetrates the fibre</li></ul>

<ul><li>Formulated with violet and blue pigments, it enhances white & grey hair and helps contrast yellow undertones.</li><li>For neutralized & brightened grey hair.</li><li>Professional neutralizing and brightening conditioner for grey and white hair. Enriched with Violet Dyes and Magnesium*. A combination of an anti-yellowing and cosmetic agents to neutralize yellow tones and to provide softness and a glossy effect right down to the ends.</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>For visibily thicker looking lengths and ends</li><li>Heat protection</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>With the Serie Expert Pro Longer Lengths Renewing Shampoo: Up to 94% hair breakage reduction* *Instrumental test Pro Longer Lengths Renewing Shampoo + Lengths Renewing Conditioner</li><li>For visibily thicker looking lengths and ends</li></ul>

<ul><li>Universal styler for all hair types and styles, including straight styles, curls, kicks and waves</li><li>Ceramic plates infused with Macadmia, Argan Oil & Keratin</li><li>Digital heat control with variable settings: 110 C-235 C</li><li>1 hour auto-shut off</li><li>3m Heat Proof Cord</li></ul>

<ul><li>Pre-Shampoo Treatment helps strengthen damaged fibres for long lasting repair</li><li>Reform & rebuild the molecular structure of the hair</li><li>Concentrated with 3% Peptides bonder + 5 amino acids</li><li>Hair is visibly transformed</li><li>Detangles and makes hair more manegable</li><li>For all damaged hair textures, colour-treated, lightened & natural hair</li></ul>

<ul><li>Multi-benefit leave-in treatment mousse to protect, define and hydrate curls and coils </li><li>Provides 11 times more definition and 2 times more hydration for a perfect hold without crunching </li><li>Provides heat protection up to 230°C/450°F </li><li>Helps to smooth hair and protect against humidity </li><li>Strengthens the hair fibre </li></ul>

<ul><li>Activates curls and coils with more definition and hydration</li><li>Unique formula combining the deep care of a cream with the extra hold of a jelly for defined curls and coils with no crunch</li><li>Protects hair against heat up to 230°C/450°F</li><li>Concentrated with Glycerin 2%, Urea H & Hibiscus seed extract</li><li>Co-developed with curl experts</li></ul>

<ul><li>L'Oréal Professionnel Dia Activateur</li><li>Semi-permanent hair colour</li><li>Caters for all technical applications</li><li>For use with Dia Richesse and Dia Light colours</li><li>9 vol, 1 litre bottle supplied</li></ul>

<ul><li>20% faster heat up and 30% fast heat recovery* *vs Diva PRO211 Intelligent Digital Styler</li><li>Combined with rounded housing for easy curling</li><li>Instant heat up in seconds and fast heat recovery at 8° per second</li><li>Heat boost 5 ultra technology with digital touch control 110°C to 235°C</li><li>3m salon length swivel cord, eco felt heat mat and stylish recyclable storage tin</li></ul>

<ul><li>20% faster heat up and 30% fast heat recovery* *vs Diva PRO211 Intelligent Digital Styler</li><li>Floating ceramic, Macadamia, Argan Oil, and Keratin-infused plates for frizz-free shine combined with rounded housing for easy curling</li><li>Instant heat up in seconds and fast heat recovery at 8° per second</li><li>Heat boost 5 ultra-technology with digital touch control 110°C to 235°C</li><li>3m salon length swivel cord, eco felt heat mat and stylish storage tin</li></ul>

<ul><li>Reinforcing formula infused with vitamin B6 and Biotin.</li><li>For more resistant, stronger looking hair.* *Brushing test. Shampoo, conditioner and mask vs classic shampoo on bleached hair</li><li>Shinier, stronger looking hair.</li></ul>

<ul><li>A neutralising system, enriched with magnesium and anti-yellowing agents. </li><li>For neutralized & brightened grey hair.</li><li>Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li></ul>

<ul><li>Ideal for those with grey hair. </li><li>Perfect for those with thinning hair, or suffering from hair loss.</li><li>Helps to conceal sparse areas on the scalp.</li><li>Hypoallergenic formula.</li><li>Helps to create a natural looking, densifying effect. </li></ul>

<ul><li>Exceptionally light and compact with a foldable handle, ideal for travel </li><li>Dual Voltage with a UK/EU converter plug for worldwide use </li><li>1 heat & 2 speed settings </li><li>2M cable </li><li>Matte black housing </li></ul>

<ul><li>With thermo-reactive agent, this 10-IN-1 professional shape memory cream delivers up to 4 days long-lasting blow-dry results.</li><li>Provides heat protection up to 230˚.</li><li>96hr anti-frizz protection up to 80% humidity.</li><li>Gives memory to any look and is reshapeable with any heat tool.</li><li>Suitable for all hair types; ideal for normal to sensitized hair.</li></ul>

<ul><li>Conditioning cream oxydant designed for exclusive use with Platinium pastes.</li><li>Specifically formulated to optimise the luxury Platinium lightening pastes from L'Oréal Professionnel.</li><li>The smooth, creamy mixture allows for easy application and creates beautiful blonde results.</li><li>Three strength levels to choose from and varying development times </li><li>The colourist can create a colour service that is completely tailored to the client from natural looking subtle, sun-kissed effect tones to bright, luminous blonde.</li></ul>

<ul><li>Enriched with Wheat Germ oil, combines intense resurfacing with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair multi-benefit leave-in treatment: leaves hair more manageable and ready to blow-dry. It can also be used as the enhancing final touch: its pump allows a precise dosage for a shiny, silky-to-touch and non-greasy result.</li></ul>

<ul><li>Digital heat control with variable settings 110°C to 210°C</li><li>Instant heat – ready to style in seconds</li><li>Ultra even heat system along the whole brush for consistently styled curls</li><li>1 hour auto shut-off</li><li>100% recycled and 100% recyclable packaging</li></ul>

<ul><li>Fortified with Biotin and Vitamin B6. The lightweight conditioner envelopes hair with moisture and nutrients.</li><li>For more resistant, stronger looking hair.* *Brushing test. Shampoo, conditioner and mask vs classic shampoo on bleached hair</li><li>Shinier, stronger looking hair.</li></ul>

<ul><li>Black matte housing with Gold dust Ceramic + MAK-infused plates</li><li>Five digital, ultra-even variable heat settings from 120°c - 210°c</li><li>4 x variable wave depths, from shallow to deep waves</li><li>100% recycled and 100% recyclable Eco Felt Storage Bag</li><li>100% recycled and 100% recyclable packaging</li></ul>

<ul><li>Macadamia, Argan Oil & Keratin infused ceramic barrel</li><li>Digital Variable Heat</li><li>Ultra even heat system</li><li>1 hour auto shut-off</li><li>3m Salon Length Cord</li></ul>