Behind the Runway: Sally Beauty x UNITE Hair at London Fashion Week
London Fashion Week is where creativity takes centre stage. This season, Sally Beauty partnered with UNITE Hair to sponsor the runway hair at Fashion Scout, bringing professional salon products straight to one of the most exciting platforms for emerging designers.
Leading the creative vision backstage was renowned session stylist Narad Kutowaroo, Creative Director of UNITE Hair. Known for his precision styling and modern aesthetic, Narad worked closely with each designer to translate their collections into hair looks that felt intentional, contemporary and runway-ready.
From sleek, sculpted silhouettes to textured, undone finishes, the hair direction balanced creativity with craftsmanship. Each look was designed to complement the garments without overpowering them, allowing the designers’ vision to shine while still making a statement on the runway.
What makes this collaboration particularly exciting is that the exact professional products used backstage are available to shop at Sally Beauty. The same styling essentials trusted by runway professionals can easily become part of your own styling routine.
Backstage kits included a selection of high-performance tools and styling products used to build, shape and finish every look. Tools such as the Proxelli Goya Hairdryer, Proxelli Ionic Straightener Rako, and Barnum Tong 25mm and 38mm helped stylists create everything from ultra-sleek finishes to polished waves. Brushes and prep tools including the S-Pro Ceramic Brushes, Salon Services Six Piece Comb Set, and Sibel Flat Clips ensured precision styling throughout the shows.
Styling products from UNITE Hair formed the backbone of the looks. The team used UNITE Elevate Mousse Volume Foam and UNITE Boosta Volumising Spray to build lift and structure, while UNITE Smooth & Shine Styling Cream and UNITE Second Day Finishing Cream helped refine and control the final shape. For texture and movement, UNITE Texturiza Finishing Spray and UNITE Liquid Volume Texture Spray delivered that effortless runway finish.
To lock everything in place under the lights, the team relied on Wunderbar Vegan Fix-It Extra Strong Hold Hairspray and Wunderbar Vegan Finish-It Strong Hold Hairspray, ensuring each style stayed flawless from the first walk to the final look.
Shop the Backstage Essentials
From conceptual designs to the final runway moment, the collaboration between Sally Beauty, UNITE Hair and Fashion Scout showcased the artistry and technical skill behind professional hair styling. And the best part? The same tools and products used backstage are available for anyone looking to have runway ready hair at home.
Next time you walk into your local Sally Beauty store, you might just be picking up a product that’s already had its moment under the lights at London Fashion Week.