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<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Shampoo: Up to 77% less surface damages* Up to 7x shinier hair** *Shampoo+Instant Resurfacing Masque after 5 applications **Shampoo+Instant Resurfacing Masque </li></ul>

<ul><li>Sulfate free shampoo for high maintenance, fast-fading hair colours </li><li>Helps to maintain colour vibrancy, combat fading and increase shine </li><li>Use the full Keep Me Vivid system to enjoy up to 21 washes of colour </li><li>Milky high-foam lather </li><li>Delicious vanilla, coconut, and cotton candy fragrance </li></ul>

<ul><li>Gentle cleasing formula provides weightless, long-lasting hydration for curls and coils </li><li>Silicone-free for a natural touch </li><li>Ultra-creamy formula that transforms into a rich and enveloping foam when in contact with water </li><li>The go-to shampoo if you have fine open curls </li><li>For healthy looking and easy to detangle curls and coils </li></ul>

<ul><li>A neutralising system, enriched with magnesium and anti-yellowing agents. Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li><li>For neutralized & brightened grey hair.</li><li>Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li></ul>

<ul><li>Acidic conditioner deeply nourishes colour-treated hair </li><li>Helps to keep hair colour sealed </li><li>Brightens each strand by smoothing the outside cuticle </li><li>Use the full Keep Me Vivid system to enjoy up to 21 washes of colour </li><li>Delicious vanilla, coconut, and cotton candy fragrance </li></ul>

<ul><li>Infused with Avocado Oil & Hyaluronic Acid</li><li>Providing 7x** more moisture for up to 72 hours***</li><li>For all dry hair</li><li>Vegan formula with no animal derived ingredients</li><li>Bottle is made from at least 95% recycled plastic, except from the cap</li></ul>

<ul><li> This lightweight gel gently cleanses hair, while soothing and calming sensitive scalps. </li><li> Hair is soft, radiant and hydrated.</li><li> Enriched with Niacinamide, a vitamin from the B3 family, known for its regulating and soothing powers. </li><li> Made with hair pros, approved by dermatologists. </li><li> Hydrates and nourishes hair. </li></ul>

<ul><li> This lightweight gel gently cleanses hair, while soothing and calming sensitive scalps. </li><li> Hair is soft, radiant and hydrated.</li><li> Enriched with Niacinamide, a vitamin from the B3 family, known for its regulating and soothing powers. </li><li> Made with hair pros, approved by dermatologists. </li><li> Hydrates and nourishes hair. </li></ul>

<ul><li>Anti-metal cleansing cream sulphate-free shampoo</li><li>Helps protect hair from excess copper coming from water, which can impact colour results in salon and cause breakage</li><li>Patented technology enriched with Glicoamine backed by 7 years of research</li><li>Luxurious foaming texture and fresh citrus scent </li><li>Suitable for all types of coloured hair </li></ul>

<ul><li>Infused with Avocado Oil & Hyaluronic Acid</li><li>Suitable for all hair types, especially dry hair</li><li>Vegan formula with no animal derived ingredients</li><li>Providing 7x** more moisture for up to 72 hours***</li><li>Bottle is made from at least 95% recycled plastic, except from the cap</li></ul>

<ul><li> Purifies the scalp and the fiber from residue, sweat and oil for a fresher and cleaner feel. </li><li> Concentrated with 3% AHA, water-soluble acid. It helps to purify the surface of the scalp so that new cells can generate.</li><li> Made with hair pros, approved by dermatologists. </li><li> Lightweiht gel texture </li><li> Targeted for oily scalps. </li></ul>

<ul><li>Cleanses and resurfaces the hair </li><li>Enhance multidimensional shine of blonde hair</li><li>Help to smooth damaged hair</li></ul>

<ul><li> Gently clarifies and effectively removes dry and oily dandruff, while calming the scalp. From the first applications, the appearance of visible flakes is reduced*.*Clinical test on 44 subjects, 3 applications per week.</li><li> Enriched with Piroctone Olamine, suitable for dry and oily skin, antibacterial and antifungal active ingredient.</li><li> Made with hair pros, approved by dermatologists. </li><li> Suitable for dry and oily scalps.</li></ul>

<ul><li> Purifies the scalp and the fiber from residue, sweat and oil for a fresher and cleaner feel. </li><li> Concentrated with 3% AHA, water-soluble acid. It helps to purify the surface of the scalp so that new cells can generate.</li><li> Made with hair pros, approved by dermatologists. </li><li> Lightweiht gel texture </li><li> Targeted for oily scalps. </li></ul>

<ul><li>Reinforcing formula infused with vitamin B6 and Biotin.</li><li>For more resistant, stronger looking hair.* *Brushing test. Shampoo, conditioner and mask vs classic shampoo on bleached hair</li><li>Shinier, stronger looking hair.</li></ul>

<ul><li> Gently clarifies and effectively removes dry and oily dandruff, while calming the scalp. From the first applications, the appearance of visible flakes is reduced*.*Clinical test on 44 subjects, 3 applications per week.</li><li> Enriched with Piroctone Olamine, suitable for dry and oily skin, antibacterial and antifungal active ingredient.</li><li> Made with hair pros, approved by dermatologists. </li><li> Suitable for dry and oily scalps.</li></ul>

<ul><li>Help repair damage & restore original hair strength</li><li>Formulated with Peptides bonder + 5 Amino acids</li><li>Hair is stronger and nourished, with improved elasticity, movement and smoothness</li><li>Luxurious foaming texture cleanses, detangles hair and delivers a high level of care</li><li>Sulfate-free</li><li>Suitable for all types of coloured and damaged hair types</li></ul>

<ul><li>Adds volume </li><li>Removes oily build up </li><li>Hydrates and adds shine</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>With the Serie Expert Pro Longer Lengths Renewing Shampoo: Up to 94% hair breakage reduction* *Instrumental test Pro Longer Lengths Renewing Shampoo + Lengths Renewing Conditioner</li><li>For visibily thicker looking lengths and ends</li></ul>

<ul><li>For Dark Brunettes</li><li>Removes unwanted red tones</li><li>Highly concentrated green formula </li><li>Enriching with deep cool tones </li><li>For coloured and natural dark bases </li></ul>

<ul><li>Infused with liquid proteins to nourish, strengthen and soften hair </li><li>Cleanses, removes build-up and primes hair to receive the formula's reparative benefits </li><li>Reduces breakage in dry, brittle and damaged hair</li><li>Suitable for all hair types and textures</li><li>Formulated without Silicones and Parabens</li></ul>

<ul><li>Get Up to 6X less breakage with our most neutralising system yet</li><li>Helps repair and protect fragile hair; Protected Colour. Professional Care.</li></ul>

<ul><li>Deeply nourishes and conditions, leaving your hair strong and super soft.</li><li>For intense smoothing & glossy looking hair</li><li>Anti-frizz effect</li></ul>

<ul><li>Get Up to 10X less breakage with our most neutralising system yet</li></ul>

<ul><li>Get Up to 10X less breakage with our most neutralising system yet</li></ul>

<ul><li>For up to 3X stronger hair*</li><li>Reinforces weakened bonds and revives all hair types from chemical damage </li><li>Nourishes, conditions and revives bleached hair </li><li>Leaves hair feeling soft, shiny and strong </li><li>Lightweight formula which doesn't weigh hair down </li></ul>

<ul><li>For Dark Brunettes</li><li>Removes unwanted red tones</li><li>Highly concentrated green formula </li><li>Enriching with deep cool tones </li><li>For coloured and natural dark bases </li></ul>

<ul><li>For up to 3X stronger hair*</li><li>Helps to reinforce weakened bonds and revive all hair types from chemical damage </li><li>Gentle formula, specially formulated for bleached hair </li><li>Cleanses whilst protecting sensitive hair fibres </li><li>Leaves hair feeling soft, shiny and stronger </li></ul>

<ul><li>Neutralising shampoo for blonde hair</li><li>Purple Chroma Crème helps to instantly neutralizes unwanted yellow reflects for a superior colour correction and care</li><li>Alternate Purple Chroma Crème with regular shampoo and adapt the leave-on time depending on desired degree of neutralization, from 2 to 5 minutes </li><li>Delivers up to 3x more shine*** </li></ul>

<ul><li>Neutralising shampoo for light-medium brown hair</li><li>Blue Chroma Crème helps to instantly neutralize unwanted warm reflects for superior colour correction and care</li><li>Alternate Blue Chroma Crème with regular shampoo and adapt the leave-on time depending on desired degree of neutralization, from 2 to 5 minutes </li><li>Delivers up to 3x more shine*** </li></ul>

<ul><li>Cleansing and clarifying anti-build up shampoo for curls and coils </li><li>Gently eliminates build-up whilst providing moisture </li><li>Silicone-free for a natural touch </li><li>Concentrated with Glycerin, Urea H & Hibiscus seed extract</li><li>Co-developed with curl experts</li></ul>

<ul><li>Infused with liquid proteins to nourish, strengthen and soften hair </li><li>Reduces breakage in dry, brittle and damaged hair</li><li>Detangles, controls frizz and smoothes the cuticle </li><li>Suitable for all hair types and textures</li><li>Formulated without Sulfates, Silicones and Parabens</li></ul>

<ul><li>Gentle, deep cleasing shampoo for curls and coils</li><li>Co-created with curl experts</li><li>Removes build-up while preserving your curl pattern </li><li>Infused with Manuka honey extract/li><li>Formulated without silicones, parabens, mineral oils, petrolatum and paraffins</li></ul>

<ul><li>Get Up to 6X less breakage with our most neutralising system yet</li><li>Helps repair and protect fragile hair; Protected Colour. Professional Care.</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>For visibily thicker looking lengths and ends</li><li>With the Serie Expert Pro Longer Instant ends filler concentrate treatment: Up to 66% split ends reduction* *Instrumental test Pro Longer Lengths Renewing Shampoo + Lengths Renewing Mask + Instant ends filler </li></ul>