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<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>100% Plant Based </li><li>Hydrating</li><li>Nourishing</li><li>Rejuvenating</li><li>Moisturising</li></ul>

<ul><li>100% Plant Based</li><li>Anti-ageing</li><li>Relaxing</li><li>Hydrating</li><li>Brightening</li></ul>

<ul><li>Luxurious Ammonia-free permanent hair colour. </li><li> Salon colour experience powered by oil. </li><li>Unique Oil powered ODS technology for high impact colour and optimal scalp comfort.</li><li>Up to 100% white hair coverage. Up to +48% shinier result* </li><li> Vegan formula </li></ul>

<ul><li>100% Plant Based</li><li>Conditioning</li><li>Calming</li><li>Protective</li><li>Anti-ageing</li></ul>

<ul><li>100% Remy Grade Human Hair With Tapered Tips</li><li>Keratin Infused to Hold The Curl and Create a Soft Fiber</li><li>New Gorgeous Strip Lash Styles Inspired By Prestige & Boutique Styles</li><li>Multidimensional and flared</li><li>Dark and Voluminous</li></ul>

<ul><li>100% Plant Based</li><li>Moisturising</li><li>Hydrating</li><li>Anti-ageing</li><li>Nourishing</li></ul>

<ul><li>100% Plant Based</li><li>Reduces the appearance of fine lines and wrinkles</li><li>Retain more moisture and assists in soothing any inflammation</li><li>Achieve re-energised skin with a youthful glow</li><li>Contains Vitamin C and Aloe Vera!</li></ul>

<ul><li>100% Plant Based</li><li>Nourishing</li><li>Hydrating</li><li>Anti-ageing</li><li>Moisturising</li></ul>

<ul><li>Easy to apply </li><li>Removes undies in seconds </li><li>Gentle, no drip formula </li><li>Use with seamless undies and duo bond & seal </li></ul>

<ul><li>Look and feel so natural with the Ardell 422 Naked Lashes! Create a captivating gaze that features the lightest, most natural-looking lashes around </li><li>Mid-length, extra soft fibers with tailored, finer tips that blend seamlessly with your natural lashes - No eyeliners or eyeshadow needed</li><li>Breezy, flared lash style accentuates eyes perfectly </li><li>Comfy invisiband that blends and moves seamlessly with your natural lashes</li></ul>

<ul><li>100% Remy Grade Human Hair With Tapered Tips</li><li>Keratin Infused</li><li>New Gorgeous Strip Lash Styles Inspired By Prestige & Boutique Styles</li><li>Extra curl & volume</li><li>flared lash style</li></ul>

<ul><li>Ammonia-free, demi-permanent hair colour for up to 6 weeks of glossy colour*</li><li>Perfect to tone, gloss and refresh previously sensitised, lightened or coloured hair</li><li>100% true-to-tone colour with up to 70% grey coverage</li><li>Gentle acidic technology balances the hair and closes the cuticles for healthier-looking results and 3x more shine*</li><li> All shades are intermixable for personalised colour results </li></ul>

<ul><li>100% Plant Based</li><li>Rejuvenating</li><li>Firming</li><li>Clarifying</li><li>Deep cleansing</li></ul>

<ul><li>Self heating eye mask</li><li>Chamomile Scented</li><li>A Moment of Calm</li><li>15 minute treatment</li><li>Natural ingredients</li></ul>

<ul><li>Designed for 1500ml Serie Expert & Metal Detox salon-sized bottles </li><li>This pump makes it easy to dispense the right amount of product </li></ul>

<ul><li>Easy 2 step process</li><li>Lash to lash bond </li><li>Comfortable wear </li><li>Strong hold, won't lift or tug </li><li>Up to 10 day wear </li></ul>

<ul><li>Unique acid-gel cream technology with no ammonia to enhance, tone and neutralise any previously coloured hair </li><li>Provides an ultimate shine finish; hair is up to 30% more conditioned* (*After Dia Light application on bleached hair) </li><li>Neutralising gloss suitable for all bases and limitless toning.</li><li>Customize your results thanks to a large palette of shades from warm beige to cool ash tones for brunettes and blondes</li></ul>

<ul><li>Ardell's cult-favourite falsies; Pro Faux Mink Demi Wispies amplifies your natural lash to glamorous new dimensions</li><li>Signature wispie style with intricately crafted crisscrossing lash fibres for outstanding feathering and curl </li><li>Ultra-luxurious, soft-to-the-touch fibers with fine, tapered tips </li><li>Classic flared style for an eye-widening effect</li><li>Comfy invisiband that blends and moves seamlessly with your natural lashes</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks*, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Help repair damage and restore hair's original strength</li><li>This exclusive rinse-off serum is highly concentrated with 2% Peptides bonder + 5 amino acids</li><li>Restores hair strength, elasticity and movement</li><li>Improves hair shine and smoothness</li><li>Suitable for all damaged hair textures, colour-treated, lightened & natural hair</li></ul>

<ul><li>Ardell's iconic feathery style with crisscrossed, curled fibers for a fluttery look</li><li>Medium volume and long length</li><li>Feathery, full plush lashes for fearlessly bold party looks in a snap</li><li>Classic flared style for an eye-widening effect</li><li>Invisiband® provides an undetectable lash band and the most comfortable wear</li></ul>

<ul><li>Up to 10 day wear </li><li>No show superfine band </li><li>Up to 6 applications </li><li>50% more lashes than competitive</li></ul>

<ul><li>Up to 10 day wear </li><li>No show superfine band </li><li>Up to 5 applications </li><li>50% more lashes than competitive </li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Perfect for very fine or thinning hair, or for those suffering from hair loss.</li><li>Detangles the fiber without weighing it down.</li><li>Thickens the hair for an immediate densifying* effect.</li><li> Hypoallergenic formula.</li></ul>

<ul><li>Up to 10 day wear </li><li>No show superfine band </li><li>Up to 5 applications </li><li>50% more lashes than competitive </li></ul>

<ul><li>Intensely and instantly calms and soothes scalp discomfort, without weighting down the fiber. </li><li> Hair is instantly smooth and detangled. </li><li> Enriched with Niacinamide, a vitamin from the B3 family, known for its regulating and soothing powers.</li><li> Made with hair pros, approved by dermatologists. </li><li> Hydrates and nourishes hair. </li></ul>

<ul><li>Pre-glued lash clusters</li><li>Easy 1 step application </li><li>18+ hour wear </li><li>Easy removal </li><li>Up to 4 applications </li></ul>

<ul><li>Up to 10 day wear </li><li>No show superfine band </li><li>Up to 6 applications </li><li>50% more lashes than competitive </li><li>Lightweight full volume and longest lengths</li></ul>

<ul><li>100% Plant Based</li><li>Firming</li><li>Anti-ageing</li><li>Rejuvenating</li><li>Hydrating</li></ul>

<ul><li>Helps repair molecular level hair damage</li><li>Hair is instantly smooth, shiny, healthy-looking and protected against external aggressions</li><li>Heat protection up to 230°C/450°F</li><li>Formulated with Peptides bonder + 5 Amino acids</li><li>Suitable for all damaged hair textures, colour-treated, lightened & natural hair</li></ul>

<ul><li>Voluminous lashes </li><li>Super Soft</li><li>Fine tapered fibers</li><li>Delicate curl</li><li>Knot-Free Invisiband For A Seamless Look & Comfortable Wear</li></ul>

<ul><li>100% Plant Based</li><li>Exfoliating</li><li>Cell Renewing</li><li>Hydrating</li><li>Softening</li></ul>

<ul><li>Multi-benefit leave-in treatment mousse to protect, define and hydrate curls and coils </li><li>Provides 11 times more definition and 2 times more hydration for a perfect hold without crunching </li><li>Provides heat protection up to 230°C/450°F </li><li>Helps to smooth hair and protect against humidity </li><li>Strengthens the hair fibre </li></ul>

<ul><li>Up to 10 day wear </li><li>No show superfine band </li><li>Up to 6 applications </li><li>50% more lashes than competitive </li><li>Full volume and intense black</li></ul>