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<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Up to 70% white hair coverage</li><li>Vibrant tone directions</li><li>True to tuft with Intense Shine</li><li>Impressively long lasting</li><li>All shades intermixable</li></ul>

<ul><li>Luxurious Ammonia-free permanent hair colour. </li><li> Salon colour experience powered by oil. </li><li>Unique Oil powered ODS technology for high impact colour and optimal scalp comfort.</li><li>Up to 100% white hair coverage. Up to +48% shinier result* </li><li> Vegan formula </li></ul>

<ul><li>Voluminous lashes </li><li>Super Soft</li><li>Fine tapered fibers</li><li>Delicate curl</li><li>Knot-Free Invisiband For A Seamless Look & Comfortable Wear</li></ul>

<ul><li>Ammonia-free, demi-permanent hair colour for up to 6 weeks of glossy colour*</li><li>Perfect to tone, gloss and refresh previously sensitised, lightened or coloured hair</li><li>100% true-to-tone colour with up to 70% grey coverage</li><li>Gentle acidic technology balances the hair and closes the cuticles for healthier-looking results and 3x more shine*</li><li> All shades are intermixable for personalised colour results </li></ul>

<ul><li>100% Remy Grade Human Hair With Tapered Tips</li><li>Keratin Infused to Hold The Curl and Create a Soft Fiber</li><li>New Gorgeous Strip Lash Styles Inspired By Prestige & Boutique Styles</li><li>Multidimensional and flared</li><li>Dark and Voluminous</li></ul>

<ul><li>A developing gel that enables quick bottle colour applications</li><li>Hair colour developer with gel-ifying agent for a gel consistency</li><li>Ideal for quick bottle applications at the backwash</il></ul>

<ul><li>Unique acid-gel cream technology with no ammonia to enhance, tone and neutralise any previously coloured hair </li><li>Provides an ultimate shine finish; hair is up to 30% more conditioned* (*After Dia Light application on bleached hair) </li><li>Neutralising gloss suitable for all bases and limitless toning.</li><li>Customize your results thanks to a large palette of shades from warm beige to cool ash tones for brunettes and blondes</li></ul>

<ul><li>Dust-free lightening powder that lifts up to 7 levels</li><li>Fibre bond technology to reduce hair breakage</li><li>Anti-yellow effect with cool pigments to help neutralise warm tone</li><li>Precise application from stands to full head bleaching</li><li>Now sold without a scoop, to help save waste!</li></ul>

<ul><li>Easy 2 step process</li><li>Lash to lash bond </li><li>Comfortable wear </li><li>Strong hold, won't lift or tug </li><li>Up to 10 day wear </li></ul>

<ul><li>Re-usable scoop to be utilised with all of Schwarzkopf Professional powder lighteners</li><li>Premium look and feel</li><li>100% recycled and recyclable material</li><li>99% FSC approved recyclable packaging</li><li>SKP Branded</li></ul>

<ul><li>Easy to apply </li><li>Removes undies in seconds </li><li>Gentle, no drip formula </li><li>Use with seamless undies and duo bond & seal </li></ul>

<ul><li>Look and feel so natural with the Ardell 422 Naked Lashes! Create a captivating gaze that features the lightest, most natural-looking lashes around </li><li>Mid-length, extra soft fibers with tailored, finer tips that blend seamlessly with your natural lashes - No eyeliners or eyeshadow needed</li><li>Breezy, flared lash style accentuates eyes perfectly </li><li>Comfy invisiband that blends and moves seamlessly with your natural lashes</li></ul>

<ul><li>Designed for 1500ml Serie Expert & Metal Detox salon-sized bottles </li><li>This pump makes it easy to dispense the right amount of product </li></ul>

<ul><li>Maximum performance and care when used with BLONDME colour products</li><li>Oil Intense formula</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks*, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Up to 9 levels of lift</li><li>Anti-yellow agents to counteract warm undertones for advanced neutralisation</li><li>Suitable for all techniques and hair bases</li></ul>

<ul><li>Long-lasting hold</li><li>Easy to brush out without flakes</li><li>Heat protection to 230°C/450°F</li><li>Anti-humidity formula</li></ul>

<ul><li>Heat protection up to 230°C/450°F</li><li>Helps to protect against humidity</li><li>Calms frizzy hair, whilst reducing hair breakage</li><li>Non-sticky hold</li><li>Smooths hair whilst reducing hair breakage</li></ul>

<ul><li>Knot-free, tapered tips individuals</li><li>Versatile, easy to customize length and volume, layer, accent or fill in</li><li>20 strands per cluster</li><li>Criss-cross layering in clusters</li><li>Convenient removable adhesive strip for easy application</li></ul>

<ul><li>Ardell's iconic feathery style with crisscrossed, curled fibers for a fluttery look</li><li>Medium volume and long length</li><li>Feathery, full plush lashes for fearlessly bold party looks in a snap</li><li>Classic flared style for an eye-widening effect</li><li>Invisiband® provides an undetectable lash band and the most comfortable wear</li></ul>

<ul><li>Remouldable matte paste</li><li>Dry, diffused texture and matte finish</li><li>Provides hair grip and pliable movement </li><li>Easy to apply and wash out</li><li>Medium hold</li></ul>

<ul><li>Seals up to 90% of split ends and prevents further splitting, for stronger hair</li><li>Helps to control unruly hair, leaving it smooth and soft</li><li>Provides blow-dry heat protection</li><li>Adds shine</li><li>Advanced Technology with Vegan Keratin and Arginine instantly reverses 3 years of damage in just one application</li></ul>

<ul><li>Seals up to 90% of split ends and prevents further splitting, for stronger hair</li><li>Helps to control unruly hair, leaving it smooth and soft</li><li>Provides blow-dry heat protection</li><li>Adds shine</li><li>Advanced Technology with Vegan Keratin and Arginine instantly reverses 3 years of damage in just one application</li></ul>

<ul><li>Ardell's cult-favourite falsies; Pro Faux Mink Demi Wispies amplifies your natural lash to glamorous new dimensions</li><li>Signature wispie style with intricately crafted crisscrossing lash fibres for outstanding feathering and curl </li><li>Ultra-luxurious, soft-to-the-touch fibers with fine, tapered tips </li><li>Classic flared style for an eye-widening effect</li><li>Comfy invisiband that blends and moves seamlessly with your natural lashes</li></ul>

<ul><li>Up to 10 day wear </li><li>No show superfine band </li><li>Up to 6 applications </li><li>50% more lashes than competitive</li></ul>

<ul><li>Up to 10 day wear </li><li>No show superfine band </li><li>Up to 5 applications </li><li>50% more lashes than competitive </li></ul>

<ul><li>Up to 10 day wear </li><li>No show superfine band </li><li>Up to 5 applications </li><li>50% more lashes than competitive </li></ul>

<ul><li> Suitable for all skin types</li><li> Jojoba oil softens and moisturises skin while keeping the outer layers of the eperdermis hydrated</li><li> Sunflower oil is rich in fatty acids that hydrate and soothe the skin</li><li> Laminara seaweed extract revitalises and protects skin while activating microcirculation</li><li> Vegan formula</li></ul>

<ul><li>Pre-glued lash clusters</li><li>Easy 1 step application </li><li>18+ hour wear </li><li>Easy removal </li><li>Up to 4 applications </li></ul>

<ul><li>Enhances hair's texture</li><li>Provides enhanced volume and root-lift</li><li>Fights static hair and tames flyaways </li><li>Non-flaky</li></ul>

<ul><li>Tames frizzy hair and provides a nourished hair feeling</li><li>Enhances natural texture </li><li>Improves detangling and combability</li><li>Helps to reduce hair breakage</li><li>Protects against humidity </li></ul>

<ul><li>Instant, glamorous shiny hair</li><li>Non-overburdening</li><li>Detangling and light conditioning</li><li>Tames frizzy hair</li><li> Helps to protect against humidity </li></ul>

<ul><li>Intensely and instantly calms and soothes scalp discomfort, without weighting down the fiber. </li><li> Hair is instantly smooth and detangled. </li><li> Enriched with Niacinamide, a vitamin from the B3 family, known for its regulating and soothing powers.</li><li> Made with hair pros, approved by dermatologists. </li><li> Hydrates and nourishes hair. </li></ul>

<ul><li>Perfect for coloured, very fine or thinning hair, or for those suffering from hair loss.</li><li>Gentle hypoallergenic formula.</li><li>Increases the appearance and feel of volume of the hair. </li><li>Can be used as a daily shampoo. </li><li>Suitable for sensitive scalps.</li></ul>

<ul><li>Lasting volume and root lift</li><li>Increases hair body</li><li>Soft hair grip to fight freshly-washed fluffiness</li><li>Enhances natural texture</li></ul>