Say goodbye to brassiness and orange tones and hello to warm golden blonde and icy white platinum with our range of toning shampoos. Pair with a toning conditioner for blonde hair the way it was supposed to be. Get salon favourite brands like L'Oréal Professionnel, Redken and Paul Mitchell at great prices.

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  • € 1,95
    <ul><li>Obliterates yellow tones</li><li>Delivers the utlimate silver ash blonde</li><li>Transforms brassy to beautiful in minutes</li><li>Super violet pigments = superior silver blonde</li><li>Loaded with conditioning agents for supersoft results</li></ul>
  • € 17,70
    3 FOR 2
    <ul><li>Specifically formulated for use on super-lightened, grey or bleached hair</li><li>Helps remove unwanted yellow hues</li><li>Changes hair colour to silver/ash tones</li><li>Formulated with super violet pigments</li><li>Suitable for use on natural and synthetic hair types</li></ul>
  • Offer
    € 51,05
    offers available
    <ul><li>A neutralising system, enriched with magnesium and anti-yellowing agents. </li><li>For neutralized & brightened grey hair.</li><li>Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li></ul>
  • € 18,90
    3 FOR 2
    <ul><li>Intensely nourishing leave-in treatment </li><li>Infused with violet pigments to help counteract yellow tones in blonde and grey hair</li><li>Formulated with Soy Protein and Fibre Bond Technology to help strengthen and protect the hair cuticle </li><li>Leaves the hair feeling soft, nourished and more manageable</li><li>100% vegan friendly & cruelty free</li></ul>
  • Offer
    Exclusive
    € 69,00
    Save 20% when you spend €50+ or more with code SB2024
    <ul><li>Sheer Silver Shampoo from Maria Nila</li><li>For blonde hair with warm, yellow and brassy tones</li><li>With violet pigments and blackberry extract</li><li>For added shine and strength</li><li>Bottle size 1l</li></ul>
  • Offer
    Limited Edition
    € 57,85
    offers available
    <ul><li>Sulphate free formula</li><li>Specifically designed for use on superlightened, grey and bleached tones</li><li>Helps remove unwanted yellow tones</li><li>Formulated with super violet pigments</li><li>Hair colour is transformed and radiance restored</li></ul>
  • Offer
    € 51,05
    offers available
    <ul><li>Gently cleanse and nourish </li><li>Enhance multimensional shine of blonde hair</li><li>Help to smooth damaged hair</li></ul>
  • € 29,20
    3 FOR 2
    <ul><li>Professional solution for blonde hair.</li><li>The ultra violet pigments help to tone and maintain blonde hair color. </li><li>The light purple conditioner helps detangle and smooth processed blonde hair. </li><li>Contains Triple Acid Protein complex and violet pigment to tone blonde hair.</li><li>Detanlges and brightens blonde hair.</li></ul>
  • € 10,65
    3 FOR 2
    <ul><li>Sulphate free formula specifically formulated for use on super-lightened, grey or bleached hair</li><li>Helps remove unwanted yellow hues</li><li>Changes hair colour to silver/ash tones</li><li>Formulated with super violet pigments</li><li>Suitable for use on natural and synthetic hair types</li></ul>
  • € 10,65
    3 FOR 2
    <ul><li>Banish unwanted yellow tones in highlighted, bleached or blonde shades</li><li>Effective in enhancing silver tones in white or grey hair</li><li>Leaves hair feeling shiny and soft</li><li>Breathes new life into colour</li><li>Sulphate free formula</li></ul>
  • Offer
    € 19,82
    SPEND €25 GET FREE TONAL CONTROL TUBE 90ML
    <ul><li>Get Up to 10X less breakage with our most neutralising system yet</li></ul>
  • Offer
    € 60,10
    offers available
    <ul><li>Professional solution for blonde hair.</li><li>The ultra violet pigments help to tone and maintain blonde hair color. </li><li>The light purple conditioner helps detangle and smooth processed blonde hair. </li><li>Contains Triple Acid Protein complex and violet pigment to tone blonde hair.</li><li>Detanlges and brightens blonde hair.</li></ul>
  • € 23,00
    <ul><li>Say Goodbye Orange and hello to a cooler brunette; this highly-pigmented wash offers instant tonal deposit to counteract and neutralise underlying brassy tones in less than 5 minutes </li><li>Prevents cool tone colour fade and enhances luminosity on darker bases </li><li>Integrated bonding technology to help strengthen while gently cleansing </li><li>Vegan formula, free from animal derived ingredients, and free from SLS and SLES sulfates </li><li>Suitable for dark blonde to medium brown hair </li></ul>
  • € 36,80
    <ul><li>Say Goodbye Yellow and hello to a cooler blonde; this highly-pigmented wash offers instant tonal deposit to counteract and neutralise underlying yellow tones in less than 5 minutes </li><li>Prevents cool tone colour fade and enhances luminosity </li><li>Integrated bonding technology to help strengthen while gently cleansing </li><li>Vegan formula, free from animal derived ingredients, and free from SLS and SLES sulfates </li><li>Suitable for medium to light blonde hair </li></ul>
  • Offer
    € 41,74
    SPEND €25 GET FREE TONAL CONTROL TUBE 90ML
    <ul><li>Get Up to 10X less breakage with our most neutralising system yet</li></ul>
  • € 42,00
    3 FOR 2
    <ul><li>Gently cleanses and cares for the most delicate lightened and coloured hair </li><li>Helps to neutralise yellow undertones without changing the hair colour</li><li>Delivers targeted levels of cool pigments to maintain the tone direction, with improved blonde clarity </li><li>Leaves the hair feeling soft and silky</li><li> For all hair types </li></ul>
  • Exclusive
    € 17,00
    <ul><li>Obliterates yellow tones</li><li>Delivers the utlimate silver ash blonde</li><li>Transforms brassy to beautiful in minutes</li><li>Super violet pigments give superior silver blonde</li><li>Loaded with conditioning agents for supersoft results</li></ul>
  • Exclusive
    € 26,65
    <ul><li>brightens the look of blonde & adds shine </li><li>anti-yellowing, neutralizes yellow tones </li><li>strengthens the hair</li><li>enriched with Keratin, Hyaluron and Safflower Oil</li><li>with UV filter</li></ul>
  • € 38,95
    3 FOR 2
    <ul><li>Sulphate free formula specifically formulated for use on super-lightened, grey or bleached hair</li><li>Helps remove unwanted yellow hues</li><li>Changes hair colour to silver/ash tones</li><li>Formulated with super violet pigments</li><li>Suitable for use on natural and synthetic hair types</li></ul>
  • € 17,70
    3 FOR 2
    <ul><li>Intense formula specifically designed for use on dark, brunette and lightened brunette tones</li><li>Kind and gentle on hair, perfect for use on hair extensions</li><li>Formulated with deep blue pigments that neutralise unwanted warm tones to reveal fresher, cooler tones for a more even colour balance</li><li>Can be used as toner after the lightening process to help neutralise any unwanted warm tones</li><li>100% vegan and sulphate free</li></ul>
  • € 8,95
    <ul><li>Helps preserve the vibrancy of Crazy Color</li><li>Protects against colour fade whilst giving hair intense colour brilliance</li><li>Blue Shampoo can be used across any of the blue Crazy Color shades</li><li>Salt and sulphate free formula</li><li>Available in 4 vibrant shades</li></ul>
  • Offer
    € 57,29
    Save 20% when you spend €50+ or more with code SB2024
    <ul><li>Brightens blonde, grey or white hair</li><li>Banishes brassiness, softens strands, and adds shine</li><li>Brings out the best in blonde, white and silver hair</li><li>Hydrates hair and intensifies shine</li><li>Violet-tinted, colour enhancing formula</li></ul>
  • Offer
    € 19,82
    SPEND €25 GET FREE TONAL CONTROL TUBE 90ML
    <ul><li>Matrix Total Results So Silver Shampoo</li><li>Neutralizes brassy warmth and eliminates dull, yellow tones</li><li>Illuminates highlights on blondes</li><li>Adds brightness for color-treated and natural hair</li><ul>
  • € 27,85
    3 FOR 2
    <ul><li>Professional solution for brunette hair.</li><li>This blue toning-care shampoo for brown hair is perfect for anti-brass protection and removing unwanted warm tones. </li><li>Perfect for natural brunettes and lightened brunettes such as balayage, baby lights, microlights and highlights.</li><li>Our formulas feature brand new progressive color deposit technology and blue pigment. The progressive color deposit technology helps prolong cool tones by depositing the perfect balance of blue pigment with every wash. </li><li>When used daily, the color deposit gradually builds to prevent the brassy tones and warmth that usually start to appear 4-6 weeks after your color service. </li></ul>
  • € 38,95
    3 FOR 2
    <ul><li>Intense formula specifically designed for use on dark, brunette and lightened brunette tones</li><li>Kind and gentle on hair, perfect for use on hair extensions</li><li>Formulated with deep blue pigments that neutralise unwanted warm tones to reveal fresher, cooler tones for a more even colour balance</li><li>Can be used as toner after the lightening process to help neutralise any unwanted warm tones</li><li>100% vegan and sulphate free</li></ul>
  • € 23,71
    <ul><li>Toning Purple Shampoo</li><li>Enriched with Fig and Orchid Flower Extract</li><li>Neutralises brassy and yellow tones</li><li>Smooths hair</li><li>Softens Hair</li></ul>
  • € 17,90
    BUY 1 GET 1 HALF PRICE
    <ul><li>Cool Blonde Colour Refreshing Shampoo with colour pigments</li><li>Violet shampoo to help prevent yellowing and eliminate brassiness</li><li>Refreshes and maintains colour vibrancy</li><li>Intense conditioning to leave hair soft and smooth</li><li>For natural or colored blonde hair </li></ul>