Permanent Hair Dye

<ul><li>To pastelize or mattify bleached hair</li><li>No grey coverage or lift</li><li>Glycerin, wheat protein and pro-vitamin B5 repair, condition and protect hair</li><li>Offers long-lasting colour with intense shine</li></ul>

<ul><li>Translucent permanent hair colour</li><li>Neutralised finish and extreme luminosity </li><li>Provides up to 3 levels of lift boosted in cool reflects</li><li>+50% light reflection*, 4X more translucency* *vs Majirel Core </li><li>18 intermixable shades for natural-looking colour results</li></ul>

<ul><li>Tonal additive for lightening and toning in one step</li><li>Provides up to 8 levels of lift when mixed with BLONDME Bond Enforcing Premium Lightener 9+</li><li>Adds lasting tone directions</li><li>Flexible mix concentrations for both shades for specific tonal effects on dark to light bases: Intense mix concentration for strong neutralisation required to neutralize dark bases, or to create an intense cendre or pastel tone on light bases. Soft mix option for softer neutralisation to create natural blonde tone directions on light bases</li></ul>

<ul><li>Vegan permanent hair colour with super lightening power</li><li>Up to 5 levels of lift</li><li>Non-damaging</li><li>Nourishes the hair</li><li>Light fragrance. With quinoa, prickly pear and avocado oil</li></ul>

<ul><li>Upgraded formula, permanently iconic. Matrix SoColor pre-bonded permanent hair colour, now with naturally derived oil and upgraded pre-bonded complex!</li> <li>For 2x softer hair*, up to 2x more shine after one use*, and up to 100% grey coverage! *instrumental test</li> <li>Achieve visibly healthier looking hair with pre-bonded formulas and pattern preservation of all hair types including curls and coils</li> <li>Formulated with an upgraded pre-bonded complex of citric acid and glycine to protect bonds for stronger hair</li> <li>This formula is pre-bonded & pre-blended with no extra bonding additives needed</li></ul>

<ul><li>Cream Texture</li><li>Permanent cosmetic coloring cream</li><li>Powered By Argan Oil & Aloetrix</li><li>Designed For Vibrant Color & Bonding</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour </li><li>Provides full coverage on hair that is more than 50% grey </li><li>Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Sync tone-on-tone range for seamless results from root to tip, that lasts and fades on tone </li><li> Each tube of Matrix SoColor is 90ml meaning on average, there are 2 applications in every tube </li><li> 45 minute processing time</li></ul>

<ul><li>Suitable for all hair types – instantly tones and refreshes colour with zero lift and damage </li><li>Adds shine to hair that lasts six weeks </li><li>Ideal for express services – it develops in just 20 minutes! </li><li>Silicone, alcohol and ammonia-free formula that contains no animal derived ingredients </li></ul>

<ul><li>Upgraded formula, permanently iconic. Matrix SoColor pre-bonded permanent hair colour, now with naturally derived oil and upgraded pre-bonded complex!</li> <li>For 2x softer hair*, up to 2x more shine after one use*, and up to 100% grey coverage! *instrumental test</li> <li>Achieve visibly healthier looking hair with pre-bonded formulas and pattern preservation of all hair types including curls and coils</li> <li>Formulated with an upgraded pre-bonded complex of citric acid and glycine to protect bonds for stronger hair. </li> <li>This formula is pre-bonded & pre-blended with no extra bonding additives needed</li></ul>

<ul><li>High performance permanent hair color cream for superior coverage and bright color result </li><li>Rich range of 98 shades </li><li>Extraordinary coverage, 100% on white hair </li><li>Color Vive Technology and Vitamin C for long-term color stabiity </li><li>Vegan friendly, Cruelty free, Paraben free formula </li></ul>

<ul><li>One step lift and colour</li><li>Superior hair condition and suppleness</li><li>Intense contrast even on dark or tinted bases</li><li>Superior light reflection</li><li>Up to five levels of lift for maximum contrast</li></ul>

<ul><li>Permanent, liquid color with fast 10 minute processing time </li><li>Up to 100% gray coverage in just 10 minutes with a mirror-like glossy shine </li><li>1:1 shade match with Redken Color Gels Lacquers with no banding between applications </li><li>Alkaline, low ammonia formula respects hair integrity </li><li>Quick, easy 1:1 mixing and application from a bottle or brush </li><li>Smart pause technology helps to prevent over-processing </li></ul>

<ul><li>A truly acidic toning range</li><li>Provides intense shine and a healthy glow from within</li><li>No lift or damage</li><li>Fast yet premium colour results in only 10 minutes</li><li>Gentle* formula for all types of pre-lightened hair *vs. alkaline hair colourations</li></ul>

<ul><li>Goldwell Topchic guarantees intense colours, and optimum results across the entire product spectrum with 100% grey coverage</li><li>Contains patented TRAP colour molecules</li><li>Special NP shades give especially natural colours and allow natural blending of grey hair</li><li>Ultimate durability and evenness in colour</li></ul>

<ul><li>Ammonia-free, non-oxidative and gentle for the hair</li><li>Repairs the hair while colouring</li><li>Direct dye toner that lasts as long as oxidative hair colour</li><li>Up to 100% grey coverage using natural NN shades</li><li>Oxidant-free hair color with exceptional durability, color intensity & shine</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour </li><li> Ideal for levels 5-8 </li><li> Pre-Paired with Matrix SoColor Sync tone-on-tone range for seamless results from root to tip, that lasts and fades on tone </li><li> Each tube of Matrix SoColor is 90ml meaning on average, there are 2 applications in every tube </li><li> 50 minute processing time</li></ul>

<ul><li>Deep Toning enriches pre-lightened darker bases or naturally blonde hair 5-8, ideal for low lights and blurred roots</li><li>pH neutral application mixture with integrated Bond Enforcing Hydrolock Technology for improved moisturization and minimized hair damage</li><li>Gel-crème consistency for both brush and bottle application with one mixing ratio/developer used</li><li>Ammonia-free</li><li>THE 1st COLOUR & CARE SYSTEM ADVANCED BONDING SYSTEM with integrated bonding technology in 3 steps</li></ul>

<ul><li>Upgraded formula, permanently iconic. Matrix SoColor pre-bonded permanent hair colour, now with naturally derived oil and upgraded pre-bonded complex!</li> <li>For 2x softer hair*, up to 2x more shine after one use*, and up to 100% grey coverage! *instrumental test</li> <li>Achieve visibly healthier looking hair with pre-bonded formulas and pattern preservation of all hair types including curls and coils</li> <li>Formulated with an upgraded pre-bonded complex of citric acid and glycine to protect bonds for stronger hair</li> <li>This formula is pre-bonded & pre-blended with no extra bonding additives needed</li></ul>

<ul><li>Creates ultra-radiant highlights</li><li>Lifts hair up to 4.5 levels with no bleaching required</li><li>Glycerin, wheat protein and pro-vitamin B5 repair, condition and protect hair</li><li>Offers long-lasting colour with intense shine</li></ul>

<ul><li>Up to 5 levels of lift</li><li>Improved formula with TrueLift Complex for more powerful lift and stronger neutralisation for cool blonde and neutral blonde tone directions</li><li>Integrated Fibre Bond Technology for reduced hair breakage</li><li>Enforces bonds for 94% less hair damage</li><li>To be used on bases 6 to 8</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour* </li><li> Ammonia -free, formulated to deliver multi-dimensional, tone-on-tone colour deposit with no base lift that lasts up to 20 shampoos </li><li> Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Pre-Bonded Permanent Colour range </li><li> Each tube of Matrix SoColor Sync is 90ml meaning on average, there are 2 applications per tube </li><li> Up to 20 minutes processing time</li></ul>

<ul><li>Ammonia free permanent hair colour powered by oil</li><li>Unique ODS technology for optimal scalp comfort and sublime shine</li><li>Enriched with 60% oil concentration</li><li>Improved hair quality and a dimensional colour result</li><li>Up to 100% white hair coverage</li></ul>

<ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Lifting and toning and/or neutralisation in one simple step</li><li>Up to 5 levels of lift on virgin hair</li></ul>

<ul><li>High performing hair colouring cream</li><li>Rich range of 98 shades</li><li>Extraordinary coverage 100%</li><li>Long-term colour stabiity</li><li>Easy to apply</li></ul>

<ul><li>With Ultra Precision Technology for true to tone colour deposit while protecting hair bonds from damage</li><li>Up to 100% grey coverage and up to 5 levels of lift</li><li>Easy to apply flexible mixture with 1:1 ratio</li><li>Significantly reduces hair damage, colour after colour</li><li>New 80ml tube - 1/3rd more colour than standard 60ml tube. Avaliable in 12 of our best selling Koleston Perfect Shades.</li></ul>

<ul><li>Now brunettes go cool & stay cool with Matrix. Our coolest permenant ash shades with calibrated brass neutralizing dye combinations</li><li>Low ammonia base for a cooler lift to better neutralize brassy tones vs. traditional ammonia formulas</li><li>Power Cool dyes provide long lasting pure cool reflects</li><li>New brass neutralizing dye combinations allow each shade to stay true to tone</li></ul>

<ul><li>No-ammonia, permanent hair colour</li><li>Vibrant reds, cool modern neutral tones, and rich browns</li><li>100% grey coverage</li><li>Maximizes high-definition colour results</li><li>Minimises stress to the hair cuticle</li></ul>