<ul><li>Bed Head's new Back It Up texturising Cream, a powerful style defining hair product</li><li>texturising hair styling cream</li><li>Helps curls, waves and other hairstyles to retain their shape for longer</li><li>Provides definition, body and hold for natural hairstyles</li><li>Great for maintaining long-lasting hairstyles on any hair type and length</li></ul>