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<ul><li>We have created the new Acidic Bonding Concentrate - a leave-in treatment and styling aid containing a high level of conditioning ingredients. </li><li>This product helps to provide a 59% reduction in breakage, 10x smoother hair, 88% reduction in visible split ends, and heat protection up to 450°F/230°C.</li><li>5% conditioning care complex with citric acid. Helps to intensely condition hair.</li><li>Silicones and fatty alcohols provides conditioning and adds shine.</li></ul>

<ul><li>Deeply nourishes and conditions, leaving your hair strong and super soft.</li><li>For intense smoothing & glossy looking hair</li><li>Anti-frizz effect</li></ul>

<ul><li>soothes sensitive scalp</li><li>gently cleanses the hair</li><li>balances</li><li>enriched with Keratin, Calming Actives and Chamomile</li><li>leaves hair & scalp refreshed</li></ul>

<ul><li>Redken Acidic Bonding Concentrate Conditioner is Redken's most concentrated all-in-one care to transform the appearance of processed hair.</li><li>Thick, concentrated formula for intense conditioning </li><li>Featuring Citric Acid, this conditioner contains a concentrated bonding care complex that helps protect weak bonds in the hair to reduce breakage and increase hair strength.* *After 6 uses of Acidic Bonding Concentrate shampoo, conditioner and Acidic Concentrate Leave inTreatment </li><li>This pH-balancing shampoo is specifically formulated with an acidic pH to help defend against the negative effects of hair colouring, lightening and heat styling. </li><li>The result? Hair that looks and feels healthy!</li></ul>

<ul><li>Helps repair dry and damaged hair</li><li>Smoothes split ends and controls frizz</li><li>Offers thermal protection from styling tools</li><li>Formulated with colour protection complex</li><li>Incredible detangling powers to improve the blowdry and styling process</li></ul>

<ul><li>gives fine, flat hair an anti-gravity effect</li><li>adds volume & root lift</li><li>nourishes & strengthens the hair</li><li>enriched with Keratin, Mineral Elements and Bamboo</li><li>leaves hair instantly volumised</li></ul>

<ul><li>Professional solution to moisturize dry hair.</li><li>Detangles, replenishes, and provides intense softness.</li><li>Moisturizing and hair softening.</li><li>Enriched with argan oil. </li><li>Hair feels softer at touch.</li></ul>

<ul><li>Intensively nourishes, deeply penetrating the damaged inner hair structure </li><li>Reconstructs the inner and outer hair structure</li><li>Provides suppleness and strength</li><li>The formula with Marula Oil smoothens the hair surface leaving the hair with a healthy-looking shine</li><li> For normal to course blondes </li></ul>

<ul><li>regenerates very damaged, weakened, brittle hair</li><li>protects against environmental damage</li><li>strengthens the hair</li><li>enriched with Keratin, Amino Acids and Argan Oil</li><li>leaves hair feeling smoother & stronger</li></ul>

<ul><li>Multi-benefit leave-in treatment oil for normal to sensitised/damaged hair</li><li>Nourishes and resurfaces</li><li>Detangles and improves manageability</li><li>Boosts softness and shine</li><li>Lightweight, non-greasy formula</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks*, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>gently clarifies flaky scalp</li><li>reduces the appearance of visible dandruff</li><li>specifically designed for those with occasional dandruff</li><li>enriched with Keratin, Piroctone and Lemon Oil </li><li>leaves the scalp clarified and moisturized</li></ul>

<ul><li>Bed Head's new Curls Rock Amplifier with a powerful curl defining formula</li><li>Curly hair cream helps to define and enhance curls and waves even in high humidity</li><li>Provides long-lasting hold and shape for natural looking curls</li><li>Moisturises and conditions hair for shiny curly hair</li><li>Great for curly and wavy hair</li></ul>

<ul><li> Ultra-fixing paste</li><li>Easy indentification of the product’s degree of hold and shine from the packaging</li><li>The line is divided into a men’s and women’s segment.</li></ul>

<ul><li>protects radiance of coloured hair </li><li>enhances shine </li><li>strengthens the hair</li><li>enriched with Keratin, Hyaluron and Safflower Oil</li><li>with UV filter</li></ul>

<ul><li>Professional solution to volumize fine, flat or processed hair.</li><li>Infused with a blend of volume-boosting filloxane and silicone polymers.</li><li>The conditioner weightlessly detangles.</li><li>Improves body, texture and visible fullness.</li><li>Hair is left silky soft.</li></ul>

<ul><li>Creates the perfect clean canvas for optimal colour results by neutralizing metal inside the hair before colouring </li><li>For true to tone, bright colour results</li><li>Express application - Simply spray onto hair before colouring </li><li>Suitable for all types of coloured hair and technical services </li></ul>

<ul><li>Extra-hold Non-aerosol spray</li><li>Easy indentification of the product’s degree of hold and shine from the packaging</li><li>The line is divided into a men’s and women’s segment.</li></ul>

<ul><li>Mild shampoo to gently cleanse the hair and scalp</li><li>Helps to restore scalp comfort</li><li>Suitable for colour or chemically treated hair</li><li>92% natural origin ingredients</li><li>With Pro-Vitamin B5, Vegetable Glycerin & White Tea Extract</li></ul>

<ul><li>A neutralising system, enriched with magnesium and anti-yellowing agents. Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li><li>For neutralized & brightened grey hair.</li><li>Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li></ul>

<ul><li>Deeply nourishes and conditions, leaving your hair strong and super soft.</li><li>For intense smoothing & glossy looking hair</li><li>Anti-frizz effect</li></ul>

<ul><li>Nourishing leave-in cream for dry, damaged hair</li><li>nourishes the hair fiber while making blow-drying easier</li><li>protects against heat damage</li><li>enriched with Keratin, Amino Acids and Argan Oil</li><li>leaves hair stronger, smoother and shinier</li></ul>

<ul><li>Bed Head's new Salty Not Sorry Salt Spray with a powerful texturising formulation</li><li>texturising sea salt spray creates grip and texture for a natural finish</li><li>Protects hair from frizz and the effects of humidity</li><li>Provides a flexible hold to maintain hair's natural movement</li><li>Great for creating tousled, just-got-out-of-bed, natural looks on all hair types and lengths</li></ul>

<ul><li>Bed Head's new Colour Goddess Conditioner with a colour enhancing formulation</li><li>Professional oil-infused conditioner for coloured hair</li><li>Colour conditioner moisturises, conditions, smooths and softens coloured hair</li><li>With sweet almond oil, coconut oil and shea butter for soft, moisturised hair</li><li>Great for coloured hair care and colour protection</li></ul>

<ul><li>instantly nourishes and repairs damaged hair</li><li>restores natural shine</li><li>makes hair easier to detangle, brush and style</li><li>enriched with Keratin, Amino Acids and Argan Oil</li><li>leaves hair visibly stronger, softer and shinier</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Shampoo: Up to 77% less surface damages* Up to 7x shinier hair** *Shampoo+Instant Resurfacing Masque after 5 applications **Shampoo+Instant Resurfacing Masque </li></ul>

<ul><li>Bed Head's new Serial Blonde Shampoo with a colour enhancing formulation</li><li>Professional blonde shampoo with keratin and amino acids helps to repair damaged blonde hair</li><li>Moisturises, softens and helps protect blonde hair from future damage</li><li>With keratin to help restructure damaged proteins in hair</li><li>Great for both natural and artificial blonde hair</li></ul>

<ul><li>regenerates dry, damaged hair</li><li>restores natural shine</li><li>strengthens the hair</li><li>enriched with Keratin, Amino Acids and Argan Oil</li><li>leaves hair smoother & silkier</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>For visibily thicker looking lengths and ends</li><li>With the Serie Expert Pro Longer Lengths Renewing conditioner: Up to 94% hair breakage reduction* Up to 5x shinier hair ** *brushing test using shampoo and conditioner on bleached hair                   **instrumental test using shampoo and conditioner               </li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Cleanses and resurfaces the hair </li><li>Enhance multidimensional shine of blonde hair</li><li>Help to smooth damaged hair</li></ul>

<ul><li>Professional solution to smooth frizzy hair.</li><li>Moisturizes and detangles the hair</li><li> Provides enhanced smoothness and shine - gently cleanses while fighting frizz and providing humidity protection.</li><li>Redken frizz dismiss, with sustainably sourced babassu oil, nourishes, softens and conditions hair providing frizz protection for all hair types.</li><li>Our gentle system smooths hair for an instant transformation, use with frizz dismiss conditioner as a complete system.</li></ul>

<ul><li>Specially formulated for oily scalp types </li><li>Refreshes the scalp, balances the hair's pH and moisturizes lengths </li><li>Helps to soothe irritation </li><li>Formulated with Mint, known for its invigorating, sensorial benefits </li><li>Formulated with 7% Amino Acid Strength Complex to fortify hair </li></ul>

<ul><li>Bed Head's new Back It Up texturising Cream, a powerful style defining hair product</li><li>texturising hair styling cream</li><li>Helps curls, waves and other hairstyles to retain their shape for longer</li><li>Provides definition, body and hold for natural hairstyles</li><li>Great for maintaining long-lasting hairstyles on any hair type and length</li></ul>

<ul><li>Powerful heat protection formulation</li><li>Professional heat protectant spray protects hair from up to 230 degree heat</li><li>Spray also helps repel humidity, control frizz and soften hair</li><li>Penetrates hair to help strengthen and reduce breakage</li><li>Great for using on all hair types before applying heat</li></ul>

<ul><li>Professional solution to moisturize dry hair.</li><li>Multi-care oil.</li><li>Provides concentrated softness.</li><li>Deep conditioning and lasting suppleness.</li><li>Intensely nourishes.</li></ul>