<ul><li>More performance - up to 100% more shine with a new moisture protecting complex.</li><li>More convenience - the new liquid formula with 1:1 mixing ratio allows for easier formulation, faster mixing and more efficient application.</li><li>More versatility - the liquid demi that allows you to choose either a gel or a cream consistency. Experience the ease of use of a gel or the precision application only a cream can deliver.</li><li>Provides up to 40% less alkalising agents to ensure even colour results and to protect from hair breakage.</li></ul>

<ul><li>100% natural looking colour</li><li>Up to 100% grey coverage with a sheer result</li><li>Most sophisticated dye combination in Wella Professionals that mimics the natural hair tones</li><li>With microlight technology for inside out luminosity</li><li> Built-in Metal Purifier to help prevent damage caused in the presence of metals</li></ul>

<ul><li>High performing hair colouring cream</li><li>Rich range of 98 shades</li><li>Extraordinary coverage 100%</li><li>Long-term colour stabiity</li><li>Easy to apply</li></ul>

<ul><li>Semi-permanent hair masks that will bring intensive colour to the hair and lasts about 15 washes</li><li>Cool scent of watermelon and Lily of the valley</li><li>100% Vegan ingredients</li><li>Swedish production</li><li>Animal friendly</li></ul>

<ul><li>Body Building and Volumising Conditioner</li><li>Vegan Certified</li><li>Love Nature Certified</li><li>Packaging in Green PE</li></ul>

<ul><li>Innovative high quality pigments provide excellent coverage</li><li>Rosemary oil aids optimum coverage, shine and condition</li><li>Nine essential herbs preserve hairs natural beauty and health</li><li>Range includes 75 shades and 4 developers</li><li>Up to 100% grey coverage</li></ul>

<ul><li>100% white hair coverage up to level 9</li><li>Natural tone directions</li><li>True to tuft with intense shine</li><li>Impressively long lasting</li><li>Shades provide depth and coverage on light bases and white hair</li></ul>