L'Oréal Professionnel

<ul><li>Permanent vegan friendly* hair colour cream</li> <li>Even, rich, true-to-tone colour with 100% white hair coverage***</li> <li>Faster, smoother mixing and easier application**</li> <li>Odour Trapping Technology for up to 2x less ammonia odour**</li> <li>Caring Complex leaves hair smooth and shiny, and up to 3x softer**</li></ul>

<ul><li>Luxurious Ammonia-free permanent hair colour. </li><li> Salon colour experience powered by oil. </li><li>Unique Oil powered ODS technology for high impact colour and optimal scalp comfort.</li><li>Up to 100% white hair coverage. Up to +48% shinier result* </li><li> Vegan formula </li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li> Professional conditioner designed to make your colour last longer, for up to 8 weeks. <ul><li> Hair colour appears brighter, more radiant and shiny. <ul><li> Hair is more resistant, hydrated, easier to detangle and softer. <ul><li> Protects the fiber from damage and agressions. <ul><li> Conditioner contains resveratrol, a powerful anti-oxydant inspired by skincare for an ultimate colour protection. </ul></li> *Shampoo + ConditionerShampoo + Conditioner

<ul><li>Helps long hair appear thicker, visibly healthier and stronger looking </li><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids</li><li>For visibily thicker looking lengths and ends</li><li>Up to 94% hair breakage reduction* and up to 5x shinier hair** </li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Conditioner: the hair is shinier, smoother & more resistant.</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Shampoo: Up to 77% less surface damage*. Up to 7x shinier hair**. *Shampoo+Instant Resurfacing Masque after 5 applications. **Shampoo+Instant Resurfacing Masque </li></ul>

<ul><li>L'Oréal Professionnel INOA ODS Oxydant developer</li><li>Used with hair colour</li><li>Contains 16 applications</li><li>20 vol, 1l supplied</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>With the Serie Expert Pro Longer Lengths Renewing Shampoo: Up to 94% hair breakage reduction* *Instrumental test Pro Longer Lengths Renewing Shampoo + Lengths Renewing Conditioner</li><li>For visibily thicker looking lengths and ends</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Designed for 1500ml Serie Expert & Metal Detox salon-sized bottles </li><li>This pump makes it easy to dispense the right amount of product </li></ul>

<ul><li>Cleanses and resurfaces the hair </li><li>Enhance multidimensional shine of blonde hair</li><li>Help to smooth damaged hair</li></ul>

<ul><li>Neutralize unwanted yellow undertones </li><li>Leaves hair soft, shiny and easy to detangle from lengths to ends.</li><li>Enhance the radiance of blonde hair</li></ul>

<ul><li>Instant coverage of grey hairs</li><li>No transfer, no wet finish</li><li>Precise targeted application</li><li>Washes out in one shampoo</li><li>Available in 4 colours: Dark Blonde, Light Brown, Brown and Black</li></ul>

<ul><li>Lifts up to 2 levels</li> <li>Boosts hair's natural shine with consistent results</li> <li>For consistent, reliable results</li> <li>There are 3 strengths of Oxydant available: 3.75% (12.5 vol), 6% (20 vol) and 9% (30 vol)</li></ul>

<ul><li>Anti-deposit protector mask</li><li>Helps protect hair from excess copper coming from water, which can impact colour results in salon & cause breakage.</li><li>Complement your colour, balayage and lightening results from your salon.</li></ul>

<ul><li>Thermo-modelling shape memory spray</li><li>Creates wavy or subtle blowdries and wave set-styles</li></ul>

<ul><li> This lightweight gel gently cleanses hair, while soothing and calming sensitive scalps. </li><li> Hair is soft, radiant and hydrated.</li><li> Enriched with Niacinamide, a vitamin from the B3 family, known for its regulating and soothing powers. </li><li> Made with hair pros, approved by dermatologists. </li><li> Hydrates and nourishes hair. </li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Mask: Up to 77% less surface damage* Up to 7x shinier hair** *Shampoo+ Instant Resurfacing Masque after 5 applications **Shampoo + Instant Resurfacing Masque</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Go blonder than ever before with Blond Studio 9! </li><li>Powered by oil for the strongest and most neutralizing lift, helping you to achieve up to 9 levels quicker with lower volume developers </li><li>Oil boosts the lift while keeping the result predictable </li><li>Leaves hair feeling softer to the touch </li><li>Formulated to be used exclusively with the Blond Studio 9 levels lightening powder </li></ul>

<ul><li>Intensely moisturizes even the most dehydrated curls and coils, for a silky smooth result that lasts </li><li>Protects against heat up to 230°C/450°F*</li><li>A creamy gliding formula that lasts on hair with no weigh down </li><li>Concentrated with Glycerin 2%, Urea H & Hibiscus seed extract</li><li>Co-developed with curl experts</li></ul>

<ul><li>Anti-metal cleansing cream sulphate-free shampoo</li><li>Helps protect hair from excess copper coming from water, which can impact colour results in salon and cause breakage</li><li>Patented technology enriched with Glicoamine backed by 7 years of research</li><li>Luxurious foaming texture and fresh citrus scent </li><li>Suitable for all types of coloured hair </li></ul>

<ul><li>Multi-benefit leave-in treatment oil for normal to sensitised/damaged hair</li><li>Nourishes and resurfaces</li><li>Detangles and improves manageability</li><li>Boosts softness and shine</li><li>Lightweight, non-greasy formula</li></ul>

<ul> <li>Neutralise undesired orange undertones for light brown hair</li> <li>Lock in your day 1 vibrant colour for up to 100 days*</li> <li>Tone preservation and Unwanted reflects are neutralised**</li> <li>Leaves hair feeling cleansed</li> </ul><br> <p>*instrumental test after 49 washes using the full Vitamino Color Spectrum routine</p> <p>**instrumental test after 4 weeks of application</p>

<ul><li>Multi-benefit leave-in treatment mousse to protect, define and hydrate curls and coils </li><li>Provides 11 times more definition and 2 times more hydration for a perfect hold without crunching </li><li>Provides heat protection up to 230°C/450°F </li><li>Helps to smooth hair and protect against humidity </li><li>Strengthens the hair fibre </li></ul>

<ul><li>Helps repair molecular level hair damage</li><li>Hair is instantly smooth, shiny, healthy-looking and protected against external aggressions</li><li>Heat protection up to 230°C/450°F</li><li>Formulated with Peptides bonder + 5 Amino acids</li><li>Suitable for all damaged hair textures, colour-treated, lightened & natural hair</li></ul>

<ul> <li>Neutralise undesired yellow undertones in blonde hair</li> <li>Lock in your day 1 colour vibrancy for up to 100 days*</li> <li>Up to 72hr glass shine**</li> <li>Up to 72hr radiant hair**</li> <li>Tone preservation and unwanted reflects are neutralised**</li> </ul><br> <p>*instrumental test after 49 washes using the full Vitamino Color Spectrum routine</p> <p>**instrumental test after 4 weeks of application</p>

<ul><li>Rootlift spray-mousse</li><li>Creates volumised hair </li></ul>

<ul><li>Luscious locks will shine and sparkle all day</li><li>Soft hair spray</li><li>Anti-humidity action, keeps hair intact in humid conditions</li><li>Featuring a unique formula which gives hair that overall finish you have been looking for</li></ul>

<ul><li>Reprogram hair for up to 2 weeks of frizz control¹</li> <li>Seals hair keratin for long-lasting results</li> <li>Deliver instant shine that lasts up to 5 days²</li> <li>Fights against up to 80% humidity³ with heat protection up to 230°C (450°F)⁴, controlling unwanted volume for daily styling in half the time⁵</li> <li>The fragrance is Fig Leaf, Creamy Sandalwood, Orris and violet</li></ul><br> <p>&sup1;Consumer test on 68 participants, 1 application/week for 4 weeks. Based on a 15-day break observation.</p> <p>&sup2;Instrumental test after 1 application of shampoo, mask &amp; serum.</p> <p>&sup3;Instrumental tests, with full routine after 4 uses of the Smooth Transformer.</p> <p>⁴Instrumental tests.</p> <p>⁵Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on.</p>

<ul><li>Wild rippled ruffled look</li> <li>Textured effect, without rough touch</li> <li>Effortless beach waves</li> <li>Matte finish</li></ul>

<ul><li>Replenishes, smoothes and nourishes the hair fiber, enhancing shine and radiance of blonde hair.</li><li>Enhanced blonde hair with multidimensionnal shine</li><li> Shinier hair* *Instrumental test after application of Gloss shampoo + conditioner/mask</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Mask: Up to 77% less surface damage*. Up to 7x shinier hair**. *Shampoo+ Instant Resurfacing Masque after 5 applications. **Shampoo + Instant Resurfacing Masque</li></ul>

<ul><li>When used with the full routine, it reprograms hair for up to 2 weeks of frizz control&sup1;</li><li>It controls unwanted volume for daily styling in half the time&sup2;, adding softness and instant shine that lasts up to 5 days⁴</li><li>Improves the hair&rsquo;s health from the first use&sup3;</li><li>The fragrance is Fig Leaf, Creamy Sandalwood, Orris and violet</li></ul><br><p>&sup1;Consumer test on 68 participants, 1 application/week for 4 weeks. Based on a 15-day break observation.</p><p>&sup2; Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on.</p><p>&sup3;Instrumental test after 1 application of shampoo, mask &amp; serum.</p><p>⁴Instrumental test after 1 application of shampoo, mask &amp; serum.</p>

<ul><li>Gentle cleasing formula provides weightless, long-lasting hydration for curls and coils </li><li>Silicone-free for a natural touch </li><li>Ultra-creamy formula that transforms into a rich and enveloping foam when in contact with water </li><li>The go-to shampoo if you have fine open curls </li><li>For healthy looking and easy to detangle curls and coils </li></ul>